Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
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TARGET.COM, LEADER DANS LA DISTRIBUTION DE COUPONS DIGITAUX

TARGET.COM, LEADER DANS LA DISTRIBUTION DE COUPONS DIGITAUX | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Au premier semestre 2013, Target.com a maintenu sa position de leader dans la distribution de coupons digitaux suivi de Kroger.com et Safeway.com.

Via Jérémie Quéret
sophiedesc's insight:

Avec en moyenne 109 000 visites quotidiennes sur sa page web dédiée à la distribution de coupons digitaux, Target.com arrive en tête du classement.

A noter : Déclin de la distribution de coupons load-to-card, parallèlement à l'arrivée des coupons load-to-wallet et la progression du print-at-home. 

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Le Couponing Mobile en France, mode d’emploi 2013 | MMAF : Mobile Marketing Association France

Le Couponing Mobile en France, mode d’emploi 2013 | MMAF : Mobile Marketing Association France | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Le couponing mobile en France, mode d’emploi 2013 

Le couponing est un outil de marketing direct puissant, permettant de stimuler les ventes en magasin ou à distance. Bien connu dans sa version papier (sur mailing, prospectus…), le couponing se dématérialise et devient de plus en plus mobile à mesure que les consommateurs s’équipent en ordinateurs, tablettes, téléphones et qu’Internet pénètre les foyers et les smartphones. Autrement dit à vitesse grand V.

 

Ce document rédigé par des experts en marketing mobile présente les bonnes pratiques en la matière, à des fins de conquête et de fidélisation. Nous évoquerons pêle-mêle SMS, applications et sites mobiles, codes 2D et sans contact.


Via Renaud MENERAT
sophiedesc's insight:

A LIRE!

Livre Blanc de la MMA sur le Couponing Mobile, en coopération avec HighCo, Digitaleo et newXt : 

http://www.mmaf.fr/sites/default/files/private/Le%20Couponing%20Mobile.pdf

 

Un état des lieux du Couponing Mobile et de la Promotion Dématérialisée en France, avec notamment: 

 

- Chiffres Clés du marché du Couponing.

- Rappel des techniques et process propres au Couponing.

- Introduction au Couponing Dématérialisé (Web Coupon, Load-to-Card).

- Etat des lieux de la Dématérialisation en Grande Distribution, exemples à la clé. 

- Mode d'emploi du Couponing Mobile :

*Bien préparer sa campagne (-information peu claires cependant concernant la validation du coupon en caisse!!)

*Exemples de modes d'émission de coupons sur mobile: SMS, QR Code, NFC, Applis Mobiles et Carte de Fidélité, Apple et Passbook, Google Wallet/Google Offers. 

 

Et encore plus d'infos ICI: 

http://opn.to/k/NLnGW

 

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Dominique Palacci's curator insight, July 22, 2013 9:06 AM

C'est simple et clair.

Merci aux esperts pour ce travail de vulgarisation.

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Mobile coupons as part of the mobile marketing mix

Mobile coupons as part of the mobile marketing mix | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The release of Apple’s Passbook App as part of the iOS 6 update has brought Mobile Couponing (also known as mCouponing) closer to the mobile marketer’s attention.
sophiedesc's insight:

"It’s time for brands to recognize the value of mobile coupons and harness their power as part of the mobile marketing mix:

 

- According to Juniper Research, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year.

 

- In 2012 just 16.3% of US mobile users redeemed a mobile coupon (according to eMarketer) – but widespread adoption of this money-saving trend is expected in the next few years, together with th increasing smartphone and tablet penetration."

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[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

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Twitter will let stores woo customers with location-specific tweets

Twitter will let stores woo customers with location-specific tweets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Like every other nascent social network, Twitter's ads sell because of the user data it's gathering. You can see promoted tweets based on who you follow, what TV shows are on, or what city you're...
sophiedesc's insight:

A promising new feature on Twitter to drive in-store traffic... and a further social / mobile way to address new customer with promotions and coupons! 

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