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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily

Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the majority of social media activity happening via smartphones and tablets nowadays, Target is promoting its deal program Cartwheel significantly via Twitter. Cartwheel is a Facebook and mobile app that lets consumers find and redeem coupons in-store.

sophiedesc's insight:

Great read, including a comparison of Target and Walmart Black Friday strategies in term of mobile and social engagement 

 

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Ces outils de fidélisation numériques qui remplacent les bonnes vieilles cartes de fidélité

Ces outils de fidélisation numériques qui remplacent les bonnes vieilles cartes de fidélité | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Fidéliser les consommateurs et les inciter à revenir dans leur boutique est un des enjeux majeur des commerçants. Pour les y aider, des start-up suisses font disparaître la traditionnelle carte de fidélité au profit de solutions sur smartphone.


Via Christian Barbaray
sophiedesc's insight:

Aixum Tec, Poinz, Kireego: les applications mobiles en Suisse de digitalisation des cartes de fidélité à points. 

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Dominique Palacci's curator insight, August 25, 2013 5:25 AM

Un petit tour dématérialisé chez nos amis Suisse.

Une façon légale d'avoir un compte en Suisse... ;-)

Ubleam's comment, August 26, 2013 4:17 AM
Le smart logo : outil de fidélisation digital sco.lt/5PI0TR
Dominique Palacci's curator insight, August 26, 2013 4:44 AM

C'est beaucoup plus riche qu'une carte. Car une fois sur le mobile, on peut inventer des tas d'interactions avec le client.

L'imagination au service du Commerce.

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[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

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mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog

mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the advent of eCommerce, brick and mortar retailers had to expand their customer experiences to include digital storefronts in order to remain competitive with digital pure-plays and visible with the growing masses of digital consumers. The big-box digital retailers like Amazon increased the pressure by under-cutting pricing and initially offering transactions without collecting state sales tax. 

However, while eCommerce is predicated to grow steadily and influence a continued shift in consumer behavior, the introduction of mCommerce will produce a new type of consumer behavior that supplements the in-store retail experience.

sophiedesc's insight:

Growing Smartphone usage "provides a massive opportunity for retailers and brands to engage consumers in a relevant, real-time way that drives in-store traffic and transactions."

> Offering coupons or special incentives to be redeemed in-store is a significant opportunity for retailers to drive in-store traffic and transactions. 

> Partnering with relevant mobile apps to create targeted services and incentives that are tailored to their users’ preferences will not only increase ROI but also improve the customer experience, drive loyalty and initiate long term relationships

>> The key is for retailers to be thoughtful in their marketing approach, keep the customer experience top-of-mind and provide clear benefits to the in-store experience."

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