L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.