Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.
sophiedesc's insight:

"Mobile opens a huge opportunity for them to open up their own loyalty and brand programs that they can take into retailers. The missing piece has been, 'Does it actually drive sales?'"

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Groupon launches Breadcrumb Payments POS app

Groupon launches Breadcrumb Payments POS app | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Yesterday, Groupon POS appeared in the iTunes Store, but was quickly pulled. Now we know why. Breadcrumb POS, which is the official name of yesterday's

Via Pascale Couderc, Davy Dauvergne
sophiedesc's insight:

Apres Paypal ou Google, Groupon s'y met lui aussi: 

 

Faute d'avoir convaincu les fabricants de caisses, Groupon lance sa propre    solution applicative POS, Breadcrumb, pour le paiement et le traitement de coupons... On y croit

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Stephany Gochuico's comment, May 18, 2013 1:55 PM
What a strange name to call their payment app BREADCRUMB! It isn't related at all to its function. Also plenty of marketing efforts to promote the name "Breadcrumb." Sounds complicated to pronounce for non-Anglophones. People will just call it simply Groupon POS.
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Mobile Wallets 2.0: What’s in your mobile DNA?

Mobile Wallets 2.0: What’s in your mobile DNA? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Transacting only scratches the surface of how mobile wallet technology will ultimately revolutionize customer experience at point of sale.
sophiedesc's insight:

The ‘propensity to buy’ and ‘size of wallet’ equations have been a big deal within the customer predictive analytics space for many years. Putting these to real use within the retail context, at the point of sale, is a huge opportunity that is only now becoming a reality with the next generation of opt-in mobile wallets.

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