Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
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Apple to Build Mobile-Payments Service, Report Says

Apple to Build Mobile-Payments Service, Report Says | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Apple is serious about leveraging its 500-billion strong customer base for mobile payments, according to a new report.

Via Arnaud Parise
sophiedesc's insight:

Not really surprising - but being named Apple isn't any guarantee for success on the much-coveted and confusing mobile payment landscape 

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Arnaud Parise's curator insight, January 26, 2014 5:18 AM

Apple veut lancer son service de paiement mobile. #iphone #NFC #Banking

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1 in 5 consumers ready for mobile wallet - PayPal being The Most Trusted Brand, Says Survey

1 in 5  consumers ready for mobile wallet  - PayPal being The Most Trusted Brand, Says Survey | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
PayPal tops Google, Apple, Facebook, and Amazon as the most trusted brand for mobile wallets according to a survey by Javelin Strategy and Research.

Via Benoit Boutry
sophiedesc's insight:

"1 in 5  consumers are ready to adopt a mobile wallet in the next year"

"Most consumers, 43%, are more likely to use a mobile wallet by their respective financial institutions."

 

So what are they all waiting for? Instead of fighting for a piece of cake, each one should first think from a consumers' perspective, adding its own stepping stone to build a universal mobile wallet/payment solution ! 

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Benoit Boutry's curator insight, October 28, 2013 4:08 PM

PayPal est devenu ncontournable pour les commerçants., c'est la première marque reconnue dans le paiement mobile.

Les concurents doiivent redoubler d'ingéniosité pour se démarquer.

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Guinness adds NFC to founts across UK and Ireland - NFC World

Guinness adds NFC to founts across UK and Ireland - NFC World | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015.
sophiedesc's insight:

"The new NFC activity is a prime example of this, and shows how we have implemented the latest technology in our founts, to keep our audience engaged whilst rewarding them with offers, vouchers, competitions and content"

 

(Guinness offers free pints to NFC phone owners: "Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff.") 

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NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

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Russian bank to launch NFC mobile wallet - NFC World

Russian bank to launch NFC mobile wallet - NFC World | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Tinkoff Credit Systems is to launch an NFC mobile wallet service, developed by Russian mobile technology developer i-Free, that enables virtual MasterCard
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Social Media Marketing Trends in 2013 infographic

Social Media Marketing Trends in 2013 infographic | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Social Media Marketing Trends in 2013 Social media marketing refers to the process of gaining
sophiedesc's insight:

Marketing (r)evolution through Social Media:

 

> Earned media rather paid media

 

> Shift from monolog to dialog marketing / from siloed to omnichannel marketing campaigns

 

> Consumers as the new brand's ambassadors thanks to social incentives:

"3. Social influence moves beyond ‘like’ to incentive driven recommendations" / "5. Discounts and giveaways will incentivize social sharing of branding content"

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Cash Is Trash: The Future of Mobile Payment

Cash Is Trash: The Future of Mobile Payment | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Just as the magnetic strip revolutionized payment by plastic credit card, near-field communication and other fast-evolving technologies will facilitate the move to payment using mobile technologies.
sophiedesc's insight:

Do you pay e-cash? 

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[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
This infographic looks at how Merchants can leverage new mobile options to bring more customers in the door, and turn them from simple stop-ins to frequent patrons.
sophiedesc's insight:

"Aux États-Unis, un foyer est inscrit en moyenne à 18 programmes de fidélité, mais le manque de praticité des cartes fait qu'il n'en utilise que huit. Or, conserver un client revient six fois plus cher que l'acquérir. La dématérialisation des cartes de fidélité grâce au mobile pourrait rendre l'usage de ces cartes plus aisé et améliorer leur taux d'utilisation.

Par ailleurs, 95 % des smartphones sortis durant le deuxième semestre 2012 sont équipés pour effectuer des payements NFC. Une aubaine pour les commerçants qui n'acceptent pas les cartes de crédit."

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Fast-Food et M-Commerce: Les food-trucks ouvrent la voie.

Fast-Food et M-Commerce: Les food-trucks ouvrent la voie. | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Contrairement aux food trucks français, les camions-restaurants aux Etats-Unis utilisent les nouvelles technologies à leur avantage.

 

En effet, devant cuisiner, servir et encaisser le paiement dans un espace restreint, les oblige à utiliser le strict minimum. De fait, les caisses enregistreuses sont très encombrantes et un lecteur de carte augmente significativement le temps de passage en caisse. C’est là qu’entre en jeu le paiement en ligne. Pouvoir payer depuis son portable ou encore depuis chez soi, en ligne, facilite grandement l’expérience client.

 

Ce côté « nouvelles technologies » attire très souvent une population jeune, « trendy » et avide de nouvelles expériences culinaires. Cette mode énerve et inquiète les grandes marques de fastfood comme Mcdonald's, Burger King ou encore Wendy’s.


Via Jérémie Quéret
sophiedesc's insight:

"Pour séduire de nouveaux clients, il est donc aujourd’hui grandement conseillé d’utiliser les nouvelles technologies : commande en ligne, simplification de paiement, NFC, m-couponing ou encore geofencing/géolocalisation, sont des moyens malins d’attirer plus de clients et une population connectée. Le monde du Fast Food a donc tout intérêt à devenir le leader du m-paiement et devenir ainsi l’icône du « fast payment »."

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Guide du Sans Contact Mobile & NFC - AFSCM | Cityzi


Via Pascale Couderc
sophiedesc's insight:

"La technologie du sans contact ou NFC (Near Field Communication) ajoute une nouvelle dimension à la mobilité. Grâce à cette technologie, les Français pourront bientôt utiliser leur mobile cityzi pour payer chez les commerçants, prendre les transports en commun, cumuler des points de fidélité ou lire des informations contextuelles grâce à des étiquettes intelligentes.

 

Ce guide, vous aidera à mieux comprendre l'univers du sans contact mobile et des applications disponibles aujourd'hui sur le marché."

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Le paiement sans contact acteurs et applications


Via Vincent Canneva
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