Couponing, M-Coup...
Follow
Find tag "M-Shopping"
2.8K views | +0 today
Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
Your new post is loading...
Rescooped by sophiedesc from Le paiement en ligne
Scoop.it!

1 in 5 consumers ready for mobile wallet - PayPal being The Most Trusted Brand, Says Survey

1 in 5  consumers ready for mobile wallet  - PayPal being The Most Trusted Brand, Says Survey | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
PayPal tops Google, Apple, Facebook, and Amazon as the most trusted brand for mobile wallets according to a survey by Javelin Strategy and Research.

Via Benoit Boutry
sophiedesc's insight:

"1 in 5  consumers are ready to adopt a mobile wallet in the next year"

"Most consumers, 43%, are more likely to use a mobile wallet by their respective financial institutions."

 

So what are they all waiting for? Instead of fighting for a piece of cake, each one should first think from a consumers' perspective, adding its own stepping stone to build a universal mobile wallet/payment solution ! 

more...
Benoit Boutry's curator insight, October 28, 2013 1:08 PM

PayPal est devenu ncontournable pour les commerçants., c'est la première marque reconnue dans le paiement mobile.

Les concurents doiivent redoubler d'ingéniosité pour se démarquer.

Scooped by sophiedesc
Scoop.it!

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
This infographic looks at how Merchants can leverage new mobile options to bring more customers in the door, and turn them from simple stop-ins to frequent patrons.
sophiedesc's insight:

"Aux États-Unis, un foyer est inscrit en moyenne à 18 programmes de fidélité, mais le manque de praticité des cartes fait qu'il n'en utilise que huit. Or, conserver un client revient six fois plus cher que l'acquérir. La dématérialisation des cartes de fidélité grâce au mobile pourrait rendre l'usage de ces cartes plus aisé et améliorer leur taux d'utilisation.

Par ailleurs, 95 % des smartphones sortis durant le deuxième semestre 2012 sont équipés pour effectuer des payements NFC. Une aubaine pour les commerçants qui n'acceptent pas les cartes de crédit."

more...
No comment yet.