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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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1 in 5 consumers ready for mobile wallet - PayPal being The Most Trusted Brand, Says Survey

1 in 5  consumers ready for mobile wallet  - PayPal being The Most Trusted Brand, Says Survey | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
PayPal tops Google, Apple, Facebook, and Amazon as the most trusted brand for mobile wallets according to a survey by Javelin Strategy and Research.

Via Benoit Boutry
sophiedesc's insight:

"1 in 5  consumers are ready to adopt a mobile wallet in the next year"

"Most consumers, 43%, are more likely to use a mobile wallet by their respective financial institutions."

 

So what are they all waiting for? Instead of fighting for a piece of cake, each one should first think from a consumers' perspective, adding its own stepping stone to build a universal mobile wallet/payment solution ! 

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Benoit Boutry's curator insight, October 28, 2013 4:08 PM

PayPal est devenu ncontournable pour les commerçants., c'est la première marque reconnue dans le paiement mobile.

Les concurents doiivent redoubler d'ingéniosité pour se démarquer.

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Mastercard ushers in digital wallet service to UK

Mastercard ushers in digital wallet service to UK | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

MasterPass lets users upload their payment and loyalty card details to a compatible digital wallet, which can be used on a mobile device in-store or via an online store on their desktop  to make either a payment or redeem loyalty points.


Via Màrius Garcia
sophiedesc's insight:

"The service is designed to improve the efficiency of payments in bricks and mortar outlets, as well as reduce “basket abandonment” rates on e-commerce sites by automatically providing users’ payment details when they press the MasterPass button."

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Le mobile en point de vente: chiffres et usages

Le mobile en point de vente: chiffres et usages | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Aujourd’hui, le mobile est de plus en plus utilisé lors du processus d’achat. Deux types de consommateurs se distinguent. Les adeptes du showrooming : se renseigner en boutique pour acheter sur internet (26% des consommateurs), et les adeptes du web-to-store : se renseigner sur internet pour acheter en boutique (24% des consommateurs). 

L’utilisation du mobile en point de vente est aujourd’hui incontournable : 76% des possesseurs de smartphones déclarent l’utiliser en magasin. Il est la pièce maîtresse dans la décision finale d’achat de la majorité des consommateurs. Pour mieux comprendre les utilisations de cet assistant technologique aux multiples facettes, rien de mieux que quelques chiffres.


Via Geoffrey Laloux
sophiedesc's insight:

Un état des lieux en qq chiffres de l'utilisation du mobile en point-de-vente  - par Fidzup. 

 

"Principales attentes consommateurs vis à vis des commerces brick and mortar : 

Utiliser leur carte de fidélité via le mobileConsulter en temps réel les stocks disponiblesPayer sans passer par la caisse, grâce à une tabletteUtiliser des bons de réduction sur mobile."
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40% of smaller merchants are using mobile credit card readers - Mobile Commerce

40% of smaller merchants are using mobile credit card readers - Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

sophiedesc's insight:

"Mobile is also playing a key role in the businesses’ marketing efforts, with 32 percent of SMBs using some form of mobile advertising to promote their businesses, up from 28 percent last year.

>> The adoption of mobile and social tools is transforming the way SMBs acquire and retain customers, with SMB marketing quickly becoming a two-way engagement rather than a one-way promotion.

 

"Mobile payments platforms are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point-of-sale with a mobile credit card reader attached to a smartphone or tablet (e.g., PayPal Here, Square, etc.). Another 16 percent plan to add this capability within the next 12 months."

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I’m Still Waiting for My Phone to Become My Wallet

I’m Still Waiting for My Phone to Become My Wallet | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

It’s long been predicted that consumers would be able to wave their cellphones to buy everything from clothes in a department store to beers in a bar. Why isn’t it happening?

sophiedesc's insight:

“Mobile payments are trying to solve a problem that doesn’t exist for most people. You don’t hear people moaning about how hard it is to pay with their credit cards or debit cards.

The biggest problem for paying by cellphone is that so many kinds of businesses are competing to offer services. Companies as varied as phone carriers, banks, credit card companies and technology start-ups have had plans to get into the mobile payment business, but many are locking horns over who can profit the most."

A méditer...

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Benoit Boutry's curator insight, July 28, 2013 9:35 AM

Les moyens techniques sont prêts, il reste à créer l'usage.

Ce sont les commerçants qui sont en première ligne pour attirer les clients vers les solutions mobiles , avec des programmes de fidélité et une nouvelle expérience d'achat.

Rescooped by sophiedesc from Digital marketing in physical world
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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.

 

Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss, Ubleam
sophiedesc's insight:

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

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Rein Hof's curator insight, July 8, 2013 12:19 PM

Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. 

Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren? 

Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

Katie Muirhead's curator insight, August 20, 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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Le Couponing Mobile en France, mode d’emploi 2013 | MMAF : Mobile Marketing Association France

Le Couponing Mobile en France, mode d’emploi 2013 | MMAF : Mobile Marketing Association France | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Le couponing mobile en France, mode d’emploi 2013 

Le couponing est un outil de marketing direct puissant, permettant de stimuler les ventes en magasin ou à distance. Bien connu dans sa version papier (sur mailing, prospectus…), le couponing se dématérialise et devient de plus en plus mobile à mesure que les consommateurs s’équipent en ordinateurs, tablettes, téléphones et qu’Internet pénètre les foyers et les smartphones. Autrement dit à vitesse grand V.

 

Ce document rédigé par des experts en marketing mobile présente les bonnes pratiques en la matière, à des fins de conquête et de fidélisation. Nous évoquerons pêle-mêle SMS, applications et sites mobiles, codes 2D et sans contact.


Via Renaud MENERAT
sophiedesc's insight:

A LIRE!

Livre Blanc de la MMA sur le Couponing Mobile, en coopération avec HighCo, Digitaleo et newXt : 

http://www.mmaf.fr/sites/default/files/private/Le%20Couponing%20Mobile.pdf

 

Un état des lieux du Couponing Mobile et de la Promotion Dématérialisée en France, avec notamment: 

 

- Chiffres Clés du marché du Couponing.

- Rappel des techniques et process propres au Couponing.

- Introduction au Couponing Dématérialisé (Web Coupon, Load-to-Card).

- Etat des lieux de la Dématérialisation en Grande Distribution, exemples à la clé. 

- Mode d'emploi du Couponing Mobile :

*Bien préparer sa campagne (-information peu claires cependant concernant la validation du coupon en caisse!!)

*Exemples de modes d'émission de coupons sur mobile: SMS, QR Code, NFC, Applis Mobiles et Carte de Fidélité, Apple et Passbook, Google Wallet/Google Offers. 

 

Et encore plus d'infos ICI: 

http://opn.to/k/NLnGW

 

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Dominique Palacci's curator insight, July 22, 2013 9:06 AM

C'est simple et clair.

Merci aux esperts pour ce travail de vulgarisation.

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PayPal destroys Google Wallet, MasterCard, Square, and Visa in digital wallet study

PayPal destroys Google Wallet, MasterCard, Square, and Visa in digital wallet study | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

The good news, if you’re PayPal, is that almost three quarters of Americans know about you and your digital wallet solution. The bad news is that under half of them really understand what a digital wallet is.


Via FidMe
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[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

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Dunkin' Donuts' mobile payments platform | MobilePaymentsToday.com

Dunkin' Donuts' mobile payments platform | MobilePaymentsToday.com | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Dunkin' Donuts introduced a new mobile payments platform, which also allows users to send gifts to friends through texting, email or Facebook.

Via Graeme Lewis
sophiedesc's insight:

I agree with Graeme! :) 

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Graeme Lewis's curator insight, August 12, 2013 11:08 AM

interesting. But still too clunky. The payment process should be like a single click. Tap. Zap, Scan - Done!... whatever method used, it has to be simple and very quick.

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Fast-Food et M-Commerce: Les food-trucks ouvrent la voie.

Fast-Food et M-Commerce: Les food-trucks ouvrent la voie. | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Contrairement aux food trucks français, les camions-restaurants aux Etats-Unis utilisent les nouvelles technologies à leur avantage.

 

En effet, devant cuisiner, servir et encaisser le paiement dans un espace restreint, les oblige à utiliser le strict minimum. De fait, les caisses enregistreuses sont très encombrantes et un lecteur de carte augmente significativement le temps de passage en caisse. C’est là qu’entre en jeu le paiement en ligne. Pouvoir payer depuis son portable ou encore depuis chez soi, en ligne, facilite grandement l’expérience client.

 

Ce côté « nouvelles technologies » attire très souvent une population jeune, « trendy » et avide de nouvelles expériences culinaires. Cette mode énerve et inquiète les grandes marques de fastfood comme Mcdonald's, Burger King ou encore Wendy’s.


Via Jérémie Quéret
sophiedesc's insight:

"Pour séduire de nouveaux clients, il est donc aujourd’hui grandement conseillé d’utiliser les nouvelles technologies : commande en ligne, simplification de paiement, NFC, m-couponing ou encore geofencing/géolocalisation, sont des moyens malins d’attirer plus de clients et une population connectée. Le monde du Fast Food a donc tout intérêt à devenir le leader du m-paiement et devenir ainsi l’icône du « fast payment »."

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mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog

mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the advent of eCommerce, brick and mortar retailers had to expand their customer experiences to include digital storefronts in order to remain competitive with digital pure-plays and visible with the growing masses of digital consumers. The big-box digital retailers like Amazon increased the pressure by under-cutting pricing and initially offering transactions without collecting state sales tax. 

However, while eCommerce is predicated to grow steadily and influence a continued shift in consumer behavior, the introduction of mCommerce will produce a new type of consumer behavior that supplements the in-store retail experience.

sophiedesc's insight:

Growing Smartphone usage "provides a massive opportunity for retailers and brands to engage consumers in a relevant, real-time way that drives in-store traffic and transactions."

> Offering coupons or special incentives to be redeemed in-store is a significant opportunity for retailers to drive in-store traffic and transactions. 

> Partnering with relevant mobile apps to create targeted services and incentives that are tailored to their users’ preferences will not only increase ROI but also improve the customer experience, drive loyalty and initiate long term relationships

>> The key is for retailers to be thoughtful in their marketing approach, keep the customer experience top-of-mind and provide clear benefits to the in-store experience."

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases.

Via jerome leger
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Guide du Sans Contact Mobile & NFC - AFSCM | Cityzi


Via Pascale Couderc
sophiedesc's insight:

"La technologie du sans contact ou NFC (Near Field Communication) ajoute une nouvelle dimension à la mobilité. Grâce à cette technologie, les Français pourront bientôt utiliser leur mobile cityzi pour payer chez les commerçants, prendre les transports en commun, cumuler des points de fidélité ou lire des informations contextuelles grâce à des étiquettes intelligentes.

 

Ce guide, vous aidera à mieux comprendre l'univers du sans contact mobile et des applications disponibles aujourd'hui sur le marché."

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Russian bank to launch NFC mobile wallet - NFC World

Russian bank to launch NFC mobile wallet - NFC World | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Tinkoff Credit Systems is to launch an NFC mobile wallet service, developed by Russian mobile technology developer i-Free, that enables virtual MasterCard
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