Couponing, M-Coup...
Follow
Find tag "M-Couponing"
3.3K views | +1 today
Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
Your new post is loading...
Your new post is loading...
Scooped by sophiedesc
Scoop.it!

Mobile coupons are redeemed 10 times more! Cafe Coffee Day brews a Hot Friendship Day Marketing campaign

Mobile coupons are redeemed 10 times more! Cafe Coffee Day brews a Hot Friendship Day Marketing campaign | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Call To Action platform using missed calls and Toll Free for users. Reduce Friction of Cost for User with Polls, Surverys and Lead Generation
more...
No comment yet.
Rescooped by sophiedesc from Le paiement en ligne
Scoop.it!

1 in 5 consumers ready for mobile wallet - PayPal being The Most Trusted Brand, Says Survey

1 in 5  consumers ready for mobile wallet  - PayPal being The Most Trusted Brand, Says Survey | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
PayPal tops Google, Apple, Facebook, and Amazon as the most trusted brand for mobile wallets according to a survey by Javelin Strategy and Research.

Via Benoit Boutry
sophiedesc's insight:

"1 in 5  consumers are ready to adopt a mobile wallet in the next year"

"Most consumers, 43%, are more likely to use a mobile wallet by their respective financial institutions."

 

So what are they all waiting for? Instead of fighting for a piece of cake, each one should first think from a consumers' perspective, adding its own stepping stone to build a universal mobile wallet/payment solution ! 

more...
Benoit Boutry's curator insight, October 28, 2013 4:08 PM

PayPal est devenu ncontournable pour les commerçants., c'est la première marque reconnue dans le paiement mobile.

Les concurents doiivent redoubler d'ingéniosité pour se démarquer.

Rescooped by sophiedesc from Proximity Marketing
Scoop.it!

Majority of US Internet Users Will Redeem Digital Coupons in 2013

Majority of US Internet Users Will Redeem Digital Coupons in 2013 | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The US digital coupon user audience continues to grow at a steady pace. Due to a higher-than-expected number of people redeeming digital coupons in the first half of 2013, eMarketer has increased our forecast from our earlier projections.

Via jerome leger
sophiedesc's insight:

In the US,  Mobile Coupons have now officially gone mainstream ! 

"We expect one 1/3 of all 18+ smartphone users, or 42.1 million people, to use a coupon obtained via app, mobile internet, mobile barcode or SMS this year."


Digital really makes couponing more available to consumers than ever:  "New mobile coupon users will be the primary growth driver in the US digital coupon audience."

more...
No comment yet.
Rescooped by sophiedesc from retail 2.0
Scoop.it!

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions | Street Fight

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions | Street Fight | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. The results?  Nearly 600 mobile coupon redemptions in September in 9 stores, growing from month-to-month. 


Via Stephane Papeil-Lalande
sophiedesc's insight:

"Digital coupons are becoming an increasingly important marketing tool for grocery chains." 

 

Still, a seamless mobile coupon redemption at the checkout is a big challenge for retailers. Coupons are currently redeemed here with PLUs keyed in by the cashier - but they are planning to invest in mobile scanner at the POS. 

According to Tom Monahan, marketing manager at PCC, "making the process as easy as possible for the customer, but also as easy as possible for our own staff, is probably the biggest thing right now". 

more...
Stephane Papeil-Lalande's curator insight, October 16, 2013 11:32 AM

One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered withChinook Book earlier this year on a mobile coupon app.

Rescooped by sophiedesc from Mobile Customer Experience Management
Scoop.it!

Using Mobile Marketing? Subscribers Want (Mobile) Coupons!

Using Mobile Marketing? Subscribers Want (Mobile) Coupons! | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Subscribers want coupons so that they can try out your offer before they chose to stick to it for good. Even those who are committed to using your brand look for the savings that are provided through coupons and value them being presented to them for use. Successful businesses also use coupons as one of their marketing tools in order to increase their sales.

 

Using Coupons for your Business

 

Businesses can send coupons to their subscribers to build awareness of their products among new subscribers and convince even existing subscribers to develop customer loyalty or switch to a specific brand. When there are two choices available to a customer it could be your $2 coupon or BOGO coupon that makes the decision easier for the consumer and your company the winning brand.

 

Sending coupons to subscribers helps in inspiring repeat purchases, extending and uplifting any sales plan and also to empower the launch of new offers. This is not just hearsay, as many studies and surveys have been conducted concerning the effectiveness of business for those utilizing coupons.


Via Russ Merz, Ph.D.
sophiedesc's insight:

Of course they do! :) 

 

"Coupons are a way of convincing your subscribers to move towards a subscription plan or a full price sales offer. If they can do so at a tremendous discount it is far less stressful. It also helps reactivate those who haven’t bought either a service or a product for some time. They get the coupon and instantly are reminded of how good your product or service really was."

more...
Eric_Determined / Eric Silverstein's curator insight, September 1, 2013 4:27 PM

While we may all agree that providing incentives should drive further sales, one has to have a clear strategy and goals in place before implementing same.

 

Do you agree with the statements made in this article? 

 

What are your thoughts on mobile coupons?

 

 

Scooped by sophiedesc
Scoop.it!

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

Mobile Couponing: Will 2013 see the end of paper couponing fraud?

Mobile Couponing: Will 2013 see the end of paper couponing fraud? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile couponing service enables brands to save £150 million in paper couponing fraud each year.

The UK’s £500million voucher and coupon market is vital to both manufacturers and retailers as they struggle to attract customers in these tough economic times. However, although paper couponing is seen as a valuable marketing tool, it is estimated that around 30% of all coupons used are subject to fraud.,

sophiedesc's insight:

"“The most obvious advantage of mobile couponing is there is no paper involved, thus making it free from forgery. Now couponing has become an automated process which gives consumers relevant coupons as a result of their purchase history. Entitlement is key. We can tell exactly who is entitled to a coupon and who is not by verifying their shopping receipts. Therefore, we have the exact numbers of who should be using their m-coupons and who should not."

more...
No comment yet.
Rescooped by sophiedesc from Shopper and Consumer Insight.
Scoop.it!

Fast-Food et M-Commerce: Les food-trucks ouvrent la voie.

Fast-Food et M-Commerce: Les food-trucks ouvrent la voie. | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Contrairement aux food trucks français, les camions-restaurants aux Etats-Unis utilisent les nouvelles technologies à leur avantage.

 

En effet, devant cuisiner, servir et encaisser le paiement dans un espace restreint, les oblige à utiliser le strict minimum. De fait, les caisses enregistreuses sont très encombrantes et un lecteur de carte augmente significativement le temps de passage en caisse. C’est là qu’entre en jeu le paiement en ligne. Pouvoir payer depuis son portable ou encore depuis chez soi, en ligne, facilite grandement l’expérience client.

 

Ce côté « nouvelles technologies » attire très souvent une population jeune, « trendy » et avide de nouvelles expériences culinaires. Cette mode énerve et inquiète les grandes marques de fastfood comme Mcdonald's, Burger King ou encore Wendy’s.


Via Jérémie Quéret
sophiedesc's insight:

"Pour séduire de nouveaux clients, il est donc aujourd’hui grandement conseillé d’utiliser les nouvelles technologies : commande en ligne, simplification de paiement, NFC, m-couponing ou encore geofencing/géolocalisation, sont des moyens malins d’attirer plus de clients et une population connectée. Le monde du Fast Food a donc tout intérêt à devenir le leader du m-paiement et devenir ainsi l’icône du « fast payment »."

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.
sophiedesc's insight:

"Mobile opens a huge opportunity for them to open up their own loyalty and brand programs that they can take into retailers. The missing piece has been, 'Does it actually drive sales?'"

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

Mobile Couponing Spurs Mobile Commerce Boom

Mobile Couponing Spurs Mobile Commerce Boom | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile commerce has increased its overall share of online sales from 3 percent in late 2010 to 11 percent at the end of 2012. While the percentage may be small, the Internet analytics company comScore says 11 percent adds up to $18.6 billion in consumer spending — and those numbers figure to be even higher by the end of 2013.

sophiedesc's insight:

"Increasing value of mobile coupons: 

>> Mobile retail spending will hit 15% by the end of 2013. Retailers are seeing strong results from mobile couponing that extend well beyond the point of sale.

> Redemption rate is much higher than traditional print coupons — 10% of mobile coupons are ultimately used, compared with just 1% of print coupons 

> Growing base of mobile coupon users: the next 18 months should see the number of active mobile coupon users in the United States surpass 53.4 million. > Innovative couponing strategies, such as location-based offers, bring mobile customers into brick-and-mortar sites.

>> Mobile coupons allow consumer information to be collected, including offline purchases made with a mobile coupon. Knowing how consumer behavior varies between online and offline purchases would be invaluable to retailers, and help make their in-store strategies more effective."

more...
No comment yet.
Rescooped by sophiedesc from Proximity Marketing
Scoop.it!

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases.

Via jerome leger
more...
No comment yet.
Rescooped by sophiedesc from Magasin Connecté & Marketing Crosscanal
Scoop.it!

Showrooming : + 400% en un an. La solution? Les réductions en magasin !

Showrooming : + 400% en un an. La solution? Les réductions en magasin ! | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

D’après une étude réalisée auprès de 1300 acheteurs par Parago aux USA, le showrooming, cette pratique de lèche vitrine mobile en magasin, concerne désormais 1 acheteur sur 3 et a augmenté de 400% en un an.

Selon Parago, 58% des propriétaires de Smartphones pratiquent le Showrooming en magasin, une pratique qui touche l’ensemble des catégories de produits et toutes les catégories de prix.


Via Véronique LIORET
sophiedesc's insight:

L'étude complète de Parago disponible ici: http://bit.ly/12QG2XK

> Les raisons des mobinaurtes les poussant à effectuer des recherches produits en magasin? Le PRIX!! 46% pour comparer les prix, 24% pour consulter des avis consommateurs. 

> Amazon, le site N°1 sur lesquels les consommateurs effectuent leurs comparaisons de Prix - 2x  fois plus que sur Google! 

>> AVIS: Selon l'étude, les distributeurs offrant des services de pricing dynamique assortis de REDUCTIONS permettent d’enracinr les pratiques d’achats et la fidélité à l’enseigne physique! 

more...
Véronique LIORET's curator insight, July 25, 2013 10:59 AM

'L’étude note qu’une différence de 5 dollars suffit à faire basculer le comportement d’achat en faveur d’Amazon. 41% des showroomers comparent les produits quelques soit leur prix. 23% le font au dessus de 20 dollars, 21% au dessus de 50 dollars et 14% au dessus de 50 dollars.'

Rescooped by sophiedesc from Web-to-Store
Scoop.it!

RetailMeNot : pépite à Wall Street ?

RetailMeNot : pépite à Wall Street ? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Beaucoup moins connu que les Twitter, Facebook et autre Google, RetailMeNot connait une expansion fulgurante. Créée en 2010 par Cotter Cunningham, la société est désormais leader mondial du marché des coupons en ligne. Après avoir levé 300 millions de dollars auprès de fonds de private-equity américains (JPMorgan Chase&Co, Austin Ventures et Google Ventures), le groupe a fait son entrée sur le Nasdaq en juillet dernier. Une opération qui a permis à la firme texane de lever 191 M$. L'arrivée à Wall Street de RetailMeNot a d'ailleurs été saluée par le marché avec un bond de 32% du titre le jour de l'introduction.

Le management compte se servir de cet argent frais pour poursuivre son développement à marche forcée. Présent eux Etats-Unis, au Canada et en Europe, les sites du groupes attirent plus de 500 millions de visites chaque année. En France, l'entreprise est notamment présente à travers les sites Bons-de-Reduction.com et Poulpeo.com. Comme l'explique à boursier.com, Giulio Montemagno, senior vice president à l'international de RetailMeNot, la société a en fait une double mission : permettre aux consommateurs d'économiser de l'argent et proposer aux commerçants des outils pour booster leurs ventes.

A la différence de Groupon, plus connu dans l'hexagone, RetailMeNot travaille avec les grandes enseignes et ne vend pas de coupons. Le business modèle du groupe est en fait basé sur une commission (d'environ 5%) sur chaque transaction réalisée. Comme le souligne Giulio Montemagno, un modèle très profitable compte tenu d'une faible base de coûts. La solidité du modèle se vérifie à travers les chiffres de la société. Sur le troisième trimestre de l'exercice 2013 RetailMeNot a vu ses revenus bondir de 39% à 47,4 millions de dollars pour un Ebitda ajusté de 16,4 M$, matérialisant une marge de 35%

Outre la poursuite de son développement géographique, en Europe et en Amérique du Sud notamment, le groupe s'est fixé 3 axes de développement : le mobile (optimisation des canaux), le développement de l'offre Web to Store (coupons utilisable en magasins) et la personnalisation des données (adapter l'offre aux clients sur les différents supports).


Via Nicolas Prigent
sophiedesc's insight:

Dans le domaine du Couponing, RetailMeNot fait office de business model à suivre, avec un solide background financier et des projets de développement à moyen terme, notamment mobiles, qui laissent présager une croissance continue. 

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
This infographic looks at how Merchants can leverage new mobile options to bring more customers in the door, and turn them from simple stop-ins to frequent patrons.
sophiedesc's insight:

"Aux États-Unis, un foyer est inscrit en moyenne à 18 programmes de fidélité, mais le manque de praticité des cartes fait qu'il n'en utilise que huit. Or, conserver un client revient six fois plus cher que l'acquérir. La dématérialisation des cartes de fidélité grâce au mobile pourrait rendre l'usage de ces cartes plus aisé et améliorer leur taux d'utilisation.

Par ailleurs, 95 % des smartphones sortis durant le deuxième semestre 2012 sont équipés pour effectuer des payements NFC. Une aubaine pour les commerçants qui n'acceptent pas les cartes de crédit."

more...
No comment yet.
Rescooped by sophiedesc from Retail 3.0: Multi-Channel Retailers, Brands & Shoppers
Scoop.it!

Le Showrooming progresse. La solution? Des coupons... et des QR Codes en magasin!

Le Showrooming progresse. La solution? Des coupons... et des QR Codes en magasin! | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Alors que le consommateur moyen agrippe son téléphone plus de 150 fois par jour, l’usage le phénomène du showrooming parfois controversé progresse en magasin. Une étude réalisée par Vibes, spécialiste du mobile marketing auprès de 1000 propriétaires de smarphones aux Etats-Unis précise ainsi que ce nouveau comportement devient non seulement mainstream mais touche indifféremment toutes les catégories de salaires.

more...
sophiedesc's curator insight, October 17, 2013 4:16 PM

Quelles sont donc les attentes des mobinautes US? Quelles technologies pour endiguer la progression et les effets du Showrooming ?

 

> Sans surprise: le COUPONING est plébiscité par 79% .

> Et il ressort également que les technologies comme le QR CODE ou le SMS, soi-disant "boudées" par le consommateur (mais finalement surtout par les experts) ont pourtant le vent en poupe aux US: 

 

"44% des personnes ayant reçu un message texte in store ou un QRCode ont procédé à un achat non planifié contre 14% en 2012…Une progression de 186% en un an."

 

A bon entendeur... 

Scooped by sophiedesc
Scoop.it!

Mobile commerce still being driven by couponing | ComScore - BI Intelligence

Mobile commerce still being driven by couponing | ComScore - BI Intelligence | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

aMobile commerce has been driven by coupons sent over smartphones for several years, already having a head start back in 2010, even though this channel represented only 3 percent of online shopping at that time.

sophiedesc's insight:

"

> Mobile commerce coupons are helping online retailers to engage customers and boost their sales. By 2014, it is believe that the number of users of these digital coupons will reach 53.2 million per year.


> The redemption rate of smartphone coupons is 10 percent, which is tremendously greater than the 1 percent redemption rate of paper coupons.


> Mobile commerce is effectively boosting the rate of foot traffic to physical stores and the sales that are occurring offline. Strategies using coupons that are effectively implemented drive even more consumers to head to brick and mortar store locations in order to take advantage of the discounts that they offer, far more so than print coupons."

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

Les attentes des Français aux programmes de fidélité en infographie

Les attentes des Français aux programmes de fidélité en infographie | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Les Français aiment être récompensés pour leur fidélité à une enseigne. Ils sont donc nombreux à posséder une carte de fidélité ou à adhérer à un programme de fidélité.

L’étude “Les Français et la consommation cross canal“ réalisée par Ifop/Generix détaille cet attachement dans une infographie.

sophiedesc's insight:

Les principales attentes des Français vis-à-vis des programmes de fidélité liés aux avantages et promotions... et à la dématérialisation: 

 

> Le choix du support sur lequel la marque les contacte (613%)

> L'accès à des offres ou services exclusifs (61%)

> ** La réception de promotions plus faciles à utiliser (61%)**

> L'accès à leur compte client via leur smartphone/tablette (60%).

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

How Mobile Coupons Are Driving An Explosion In Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 


Here's a brief overview of why retailers and brands are offering mobile coupons.

sophiedesc's insight:

"At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.

 

Coupons are a perfect medium to collect data on offline purchases and close the mobile-to-offline purchase loop.

 

If coupons are done right, they will weave a customer and a retailer or brand more tightly together."

more...
No comment yet.
Rescooped by sophiedesc from ecommerce Crosscanal, Omnicanal, Hybride etc.
Scoop.it!

Le mobile en point de vente: chiffres et usages

Le mobile en point de vente: chiffres et usages | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Aujourd’hui, le mobile est de plus en plus utilisé lors du processus d’achat. Deux types de consommateurs se distinguent. Les adeptes du showrooming : se renseigner en boutique pour acheter sur internet (26% des consommateurs), et les adeptes du web-to-store : se renseigner sur internet pour acheter en boutique (24% des consommateurs). 

L’utilisation du mobile en point de vente est aujourd’hui incontournable : 76% des possesseurs de smartphones déclarent l’utiliser en magasin. Il est la pièce maîtresse dans la décision finale d’achat de la majorité des consommateurs. Pour mieux comprendre les utilisations de cet assistant technologique aux multiples facettes, rien de mieux que quelques chiffres.


Via Geoffrey Laloux
sophiedesc's insight:

Un état des lieux en qq chiffres de l'utilisation du mobile en point-de-vente  - par Fidzup. 

 

"Principales attentes consommateurs vis à vis des commerces brick and mortar : 

Utiliser leur carte de fidélité via le mobileConsulter en temps réel les stocks disponiblesPayer sans passer par la caisse, grâce à une tabletteUtiliser des bons de réduction sur mobile."
more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

 

Scan & Go, a feature on the Walmart application, enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.

sophiedesc's insight:

"Mobile coupons are a quickly growing area because of the perceived benefit to consumers of being able to store coupons on their smartphones. This helps ensure that users always have their coupons with them and do not have to worry about forgetting them at home.

However, mobile coupons present some challenges, including how to redeem them in-store and accurately track them.

Another advantage mobile potentially brings to coupons is the ability to personalize them, driving adoption, usage and sales."


"For example, the Stop & Shop supermarket chain offers the Scan It! app, which enables loyalty members to scan and bag their groceries while also providing access to exclusive, personalized offers. The retailer reports a 10 percent lift in spending from customers that use Scan It!."

more...
Jen Matrisciano's curator insight, September 16, 2014 12:23 PM

Love the idea of mobile coupons!! I only use an iphone and do not have  a computer, so for me, and I'm sure I'm not alone, I am unable to pint coupons, which I lose a boat load of savings, freebies an deals, I'm just a stay at home mom trying to save a dime like everyone else!! So let's push for these mobile coupons so that EVERYONE can enjoy the same savings without the hassle of clipping, printing and organizing!!

Scooped by sophiedesc
Scoop.it!

mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog

mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the advent of eCommerce, brick and mortar retailers had to expand their customer experiences to include digital storefronts in order to remain competitive with digital pure-plays and visible with the growing masses of digital consumers. The big-box digital retailers like Amazon increased the pressure by under-cutting pricing and initially offering transactions without collecting state sales tax. 

However, while eCommerce is predicated to grow steadily and influence a continued shift in consumer behavior, the introduction of mCommerce will produce a new type of consumer behavior that supplements the in-store retail experience.

sophiedesc's insight:

Growing Smartphone usage "provides a massive opportunity for retailers and brands to engage consumers in a relevant, real-time way that drives in-store traffic and transactions."

> Offering coupons or special incentives to be redeemed in-store is a significant opportunity for retailers to drive in-store traffic and transactions. 

> Partnering with relevant mobile apps to create targeted services and incentives that are tailored to their users’ preferences will not only increase ROI but also improve the customer experience, drive loyalty and initiate long term relationships

>> The key is for retailers to be thoughtful in their marketing approach, keep the customer experience top-of-mind and provide clear benefits to the in-store experience."

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

I’m Still Waiting for My Phone to Become My Wallet

I’m Still Waiting for My Phone to Become My Wallet | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

It’s long been predicted that consumers would be able to wave their cellphones to buy everything from clothes in a department store to beers in a bar. Why isn’t it happening?

sophiedesc's insight:

“Mobile payments are trying to solve a problem that doesn’t exist for most people. You don’t hear people moaning about how hard it is to pay with their credit cards or debit cards.

The biggest problem for paying by cellphone is that so many kinds of businesses are competing to offer services. Companies as varied as phone carriers, banks, credit card companies and technology start-ups have had plans to get into the mobile payment business, but many are locking horns over who can profit the most."

A méditer...

more...
Benoit Boutry's curator insight, July 28, 2013 9:35 AM

Les moyens techniques sont prêts, il reste à créer l'usage.

Ce sont les commerçants qui sont en première ligne pour attirer les clients vers les solutions mobiles , avec des programmes de fidélité et une nouvelle expérience d'achat.

Scooped by sophiedesc
Scoop.it!

Le couponing mobile, mode d’emploi…

Le couponing mobile, mode d’emploi… | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Le couponing mobile est un outil promotionnel permettant de stimuler les ventes en magasin ou à distance. Diffusé à près de 4 milliards d’unités en France dans sa version papier (sur mailing, prospectus…), le couponing se dématérialise et devient de plus en plus mobile à mesure que les consommateurs s’équipent en Smartphones & tablettes. En association la personnalisation et le géolocalisation, le mobile offre un nouveau potentiel aux acteurs du secteur et montre sa capacité à connecter le commerce traditionnel et le digital. 

sophiedesc's insight:

Graphique: "Exemple d'utilisation de Passbook dans une campagne emailing de Comptoir des Cotonnier". 

Guide MMA  « Le Couponing Mobile » à télécharger: 

http://bit.ly/15kXoz4


more...
No comment yet.
Rescooped by sophiedesc from Dématérialisation des services de fidélité
Scoop.it!

La carte de fidélisation client de demain : bilan sur les innovations

La carte de fidélisation client de demain : bilan sur les innovations | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Adieu la ribambelle de cartes dans le portefeuille, ou les versions mini accrochées au porte-clefs… Tout laisse à croire que la carte de fidélisation de demain sera dématérialisée. Certaines entreprises ont d’ailleurs déjà franchi le cap, ce nouveau type de carte permettant de répondre à la fois à une attente du client, en minimisant justement son encombrement, mais aussi à celle des commerces, qui souhaitent rendre plus simple et plus accessible leur stratégie de fidélisation client. 


Via FidMe
sophiedesc's insight:

"Bien qu’ils soient particulièrement équipés (60% des français possèdent entre 3 et 10 cartes de fidélité), 52% des consommateurs n’utilisent pas leur carte de fidélité… tout simplement parce qu’ils ne les ont pas sur eux au moment de les présenter… Quelle solution ? Notre nouveau couteau suisse, le smartphone bien sûr !

>> La révolution autour des cartes de fidélité dématérialisées va donc bien au-delà d’un changement de support, le mobile remplaçant peu à peu le papier : elle offre aux marques une plus grande interactivité avec le consommateur, et leur permet également de renouveler leurs traditionnelles propositions « d’avantages », souvent éculés et parfois déceptifs…"

more...
No comment yet.