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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Foursquare Testing Paid Promotions With NYC Small Businesses

Foursquare Testing Paid Promotions With NYC Small Businesses | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

foursquare is testing paid promotions with a "handful" of new york city merchants as it tries to disprove critics and earn more revenue.

 

The four-year-old mobile app company has started allowing a “handful” of local New York City merchants to promote their store listings within the service, meaning they will be able to target Foursquare users in the vicinity. Until recently, promoted listings were limited to large national merchants such as KFC and Radioshack.

sophiedesc's insight:

"The several merchants currently working with Foursquare are targeting Foursquare users based upon their locations and check-in histories.

Extending this capability to local small business owners is “phase two” of Foursquare's monetization strategy."

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Groupon wants to become "the Amazon of local" // How Groupon Thinks It Can Become a $100 Billion Company

Groupon wants to become "the Amazon of local" // How Groupon Thinks It Can Become a $100 Billion Company | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Instead of just pumping out daily deals, the company wants to become a mobile, local commerce powerhouse.
sophiedesc's insight:

"Groupon's vision is to become a gigantic mobile local commerce company--the Amazon or eBay of local. Instead of just pumping out "daily deals" via email offers, Groupon  wants to become the place you go (via your mobile device) to find everyday deals and discounts on a full range of products and services wherever you happen to be. "

 

... Good luck ! 

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Mobile Marketing, Payments Destined for Mass Integration at Mealtime | Mobile Marketing Watch

Mobile Marketing, Payments Destined for Mass Integration at Mealtime | Mobile Marketing Watch | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
From national chains to corner bakeries, dining establishments of all shapes and sizes are embracing mobile marketing with open arms.

 

Mobile marketing for restaurants has proven a very cost effective use of scarce advertising dollars. Mobile websites, SMS campaigns, scannable QR codes, and mobile coupons have all become hot commodities on the marketing menu of restaurants.

At the same time, mobile payments have become just as in-demand at restaurants, particularly as outdated cash-registers continue to go the way of the dinosaur.

sophiedesc's insight:

Mobile Payment / Mobile POS for restaurants

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