Cette acquisition s'inscrit dans la stratégie d'internationalisation du spécialiste danois du commerce web to store. L’agrégateur de deal danois Bownty vient de racheter la jeune pousse française SmapIn
Via Sébastien Carensac
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The release of Apple’s Passbook App as part of the iOS 6 update has brought Mobile Couponing (also known as mCouponing) closer to the mobile marketer’s attention.
"It’s time for brands to recognize the value of mobile coupons and harness their power as part of the mobile marketing mix:
- According to Juniper Research, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year.
- In 2012 just 16.3% of US mobile users redeemed a mobile coupon (according to eMarketer) – but widespread adoption of this money-saving trend is expected in the next few years, together with th increasing smartphone and tablet penetration."
Like every other nascent social network, Twitter's ads sell because of the user data it's gathering. You can see promoted tweets based on who you follow, what TV shows are on, or what city you're...
A promising new feature on Twitter to drive in-store traffic... and a further social / mobile way to address new customer with promotions and coupons!