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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Infographic: Holiday Guide to Mobile Marketing - Marketing Technology Blog

Infographic: Holiday Guide to Mobile Marketing - Marketing Technology Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Black Friday is almost here and 55% of consumers utilize a shopping app on their smartphone each week!

 

This infographic from Blue Chip Marketing provides data on just what kind of strategies those mobile users are looking for. Understanding the location, the time of day, the demographics of your user can help drive quite mobile purchases. And providing a means to recommend purchases and build shopping lists can help, too!

sophiedesc's insight:

Why, how and when retailers can leverage mobile commerce to drive in-store purchases? This Infographic provides a comprehensive overview about demographics, usages and shopping habits of U.S. mobile consumers to help stores build a solid mobile strategy. 

 

Let's take a closer look at the impressive facts about the mobile coupon apps predominancy: 

 

> Not surprinsingly, Coupon apps still come first:  these store app users claim to use more mobile couponing than any further apps (25%).

> Getting coupons stays at 53% the biggest incentive to use mobile shopping.

> As for the 'When', 72% mobile shoppers use their mCoupon-Apps BEFORE shopping (vs/ 42% while in-store and only 6% post-shopping). 

 

So mobile coupons (Apps) may be the winning Mobile-to-store tactic of this coming holiday season! :)

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How Groupon Is Trying To Win Back Small Businesses

How Groupon Is Trying To Win Back Small Businesses | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The daily deal site is trying to make friendly with small-business owners--but will it be enough to turn around their fortunes?

 

Many small-business owners have a love-hate relationship with Groupon (and, to be fair, with “daily deal” or “flash sale” sites overall). On one hand, they can be a great marketing tool and reel in new customers. On the other, daily deal sites force businesses to undercut their own prices and can lead to a frenzy of negative online reviews if the business can’t handle the business surge generated by the deals.

sophiedesc's insight:

Groupon is:

> Expanding its affiliate marketing efforts.

> Promoting its own mobile payments platform.

> Letting customers book restaurants online.

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[Couponing] Bownty s’offre le français SmapIn, un réseau social de bons plans de quartier

[Couponing] Bownty s’offre le français SmapIn, un réseau social de bons plans de quartier | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Cette acquisition s'inscrit dans la stratégie d'internationalisation du spécialiste danois du commerce web to store.  L’agrégateur de deal danois Bownty vient de racheter la jeune pousse française SmapIn


Via Sébastien Carensac
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HighCo propose des coupons de réduction NIVEA SUN et JOKER sur Groupon

HighCo propose des coupons de réduction NIVEA SUN et JOKER sur Groupon | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

HighCo, groupe International, acteur majeur de la promotion digitale propose des coupons de réduction avec NIVEA SUN et JOKER sur Groupon France.

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Why Groupon Is Poised For Collapse | TechCrunch

Why Groupon Is Poised For Collapse | TechCrunch | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Imagine you're a small business owner. You have to choose between two propositions:

You can pay $62,500 for marketing. You'll get a whole lot of customers coming through your door. No guarantees if they will ever come back, but they'll come once.
sophiedesc's insight:

"Businesses are being sold incredibly expensive advertising campaigns that are disguised as “no risk” ways to acquire new customers. In reality, there’s a lot of risk. With a newspaper ad, the maximum you can lose is the amount you paid for the ad. With Groupon, your potential losses can increase with every Groupon customer who walks through the door and put the existence of your business at risk."

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