Catalina and 4Info Offer a Glimpse into the Future of Mobile Advertising | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Earlier this year Catalina introduced BuyerVision Mobile. It was created in partnership with 4Info and offers marketers the ability to target mobile shoppers based on purchase history (using store loyalty card data) and then "close the loop" through in-store purchase reporting. 


Via jerome leger