Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Guinness adds NFC to founts across UK and Ireland - NFC World

Guinness adds NFC to founts across UK and Ireland - NFC World | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015.
sophiedesc's insight:

"The new NFC activity is a prime example of this, and shows how we have implemented the latest technology in our founts, to keep our audience engaged whilst rewarding them with offers, vouchers, competitions and content"

 

(Guinness offers free pints to NFC phone owners: "Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff.") 

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases.

Via jerome leger
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COUPIES legt nach im Mobile Couponing Feuerwerk -

COUPIES legt nach im Mobile Couponing Feuerwerk - | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Cashback Couponing ein neues Subinstrument im jungen Mobile Couponing Markt. COUPIES startet im Frühjahr 2013.
sophiedesc's insight:

Germany:

COUPIES Mobile Couponing App now with Cashback Couponing

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Mobile coupons as part of the mobile marketing mix

Mobile coupons as part of the mobile marketing mix | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The release of Apple’s Passbook App as part of the iOS 6 update has brought Mobile Couponing (also known as mCouponing) closer to the mobile marketer’s attention.
sophiedesc's insight:

"It’s time for brands to recognize the value of mobile coupons and harness their power as part of the mobile marketing mix:

 

- According to Juniper Research, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year.

 

- In 2012 just 16.3% of US mobile users redeemed a mobile coupon (according to eMarketer) – but widespread adoption of this money-saving trend is expected in the next few years, together with th increasing smartphone and tablet penetration."

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NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

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US Brands turn to mobile coupons to grow appeal

US Brands turn to mobile coupons to grow appeal | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Organic food manufacturer Yeo Valley looks to mobile couponing to expand appeal in the absence of a loyalty programme. They are hoping insights from its mobile couponing activity can help it to create more targeted promotions.

sophiedesc's insight:

US Brands Insights on mobile couponing. 

 

"With consumer interest growing rapidly and mobile couponing becoming easier to implement, several brands are looking to exploit the discipline while it is still in its infancy. Kellogg’s, United Biscuits and General Mills have all made investments in the area in recent months, although efforts have been hampered somewhat by supermarkets’ reluctance to accept mobile coupons in-store."

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Five Things You Didn't Know About CPG Mobile Advertising | Digital - Advertising Age

Five Things You Didn't Know About CPG Mobile Advertising | Digital - Advertising Age | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
cpg advertisers more than tripled their mobile spending last year, focusing on awareness-building, video and location-targeting.
sophiedesc's insight:

"Millennnial Media and comScore found over a three-month period that 40% of women and 47% of men used their phones in stores to find coupons or deals"

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70 Percent Of People Follow Facebook Brand Pages For Special Offers | Social Media & Internet Marketing News for Business | Marketaire

70 Percent Of People Follow Facebook Brand Pages For Special Offers | Social Media & Internet Marketing News for Business | Marketaire | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
This article shows that 70% of users that follow a brand on Facebook do so for Special Offers. Other reasons include shopping, brand events & feedback.
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