Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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How Mobile Coupons Are Driving An Explosion In Mobile Commerce

How Mobile Coupons Are Driving An Explosion In Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 


Here's a brief overview of why retailers and brands are offering mobile coupons.

sophiedesc's insight:

"At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.

 

Coupons are a perfect medium to collect data on offline purchases and close the mobile-to-offline purchase loop.

 

If coupons are done right, they will weave a customer and a retailer or brand more tightly together."

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Mobile Couponing: Will 2013 see the end of paper couponing fraud?

Mobile Couponing: Will 2013 see the end of paper couponing fraud? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile couponing service enables brands to save £150 million in paper couponing fraud each year.

The UK’s £500million voucher and coupon market is vital to both manufacturers and retailers as they struggle to attract customers in these tough economic times. However, although paper couponing is seen as a valuable marketing tool, it is estimated that around 30% of all coupons used are subject to fraud.,

sophiedesc's insight:

"“The most obvious advantage of mobile couponing is there is no paper involved, thus making it free from forgery. Now couponing has become an automated process which gives consumers relevant coupons as a result of their purchase history. Entitlement is key. We can tell exactly who is entitled to a coupon and who is not by verifying their shopping receipts. Therefore, we have the exact numbers of who should be using their m-coupons and who should not."

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