We Are COUCH
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We Are COUCH
A curation of all the content developed by us here at COUCH.
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Medical communications 2017: Understanding patient behaviours

Medical communications 2017: Understanding patient behaviours | We Are COUCH | Scoop.it
By understanding what motivates patients, pharma can design medical communications that encourage better health through positive behavioural values.
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Medical communications 2017: Patient co-design

Medical communications 2017: Patient co-design | We Are COUCH | Scoop.it
Clear medical communications form a vital part of the patient journey, with compliant co-design giving voice to patients, HCPs and pharma alike.
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Creating health behaviour change by disrupting habits

Creating health behaviour change by disrupting habits | We Are COUCH | Scoop.it
Pharma can create greater health behaviour change when they work more to disrupt existing habits than to change their marketing message.
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Health behaviour change strategies for personalised communications

Health behaviour change strategies for personalised communications | We Are COUCH | Scoop.it
Achieve real health behaviour change by including these elements in your pharmaceutical marketing
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Patients: The essential ingredient in drug research

Patients: The essential ingredient in drug research | We Are COUCH | Scoop.it
Increased patient involvement can make the difference between getting a treatment accepted or rejected by the target market.
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Pharma Marketing Excellence

Pharma Marketing Excellence | We Are COUCH | Scoop.it
We discuss what excellence in pharma marketing looks like including health behaviour change, instagram, patient information leaflets and finally content marketing.
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Spotlight on... Pharma content marketing

Spotlight on... Pharma content marketing | We Are COUCH | Scoop.it

For the 3rd edition of Spotlight On… we’re discussing pharma content marketing. As one of our specialist areas, we are delighted to be able to shed some light!

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Healthcare email marketing: How to choose subject lines that work

Healthcare email marketing: How to choose subject lines that work | We Are COUCH | Scoop.it
Grab your reader’s attention with your healthcare email marketing by understanding how subject lines impact their decision.
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Why pharma marketing must begin with benefits

Why pharma marketing must begin with benefits | We Are COUCH | Scoop.it
When your pharma marketing is based on benefits backed by data, it’s more likely to be effective than if you start with features
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Influencing behaviour change: Understanding human behaviour

Influencing behaviour change: Understanding human behaviour | We Are COUCH | Scoop.it
The secret to influencing behaviour change in people, be they HCPs or patients, is to first understand what makes them act as they do.
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Learn why medical communications matters...

Learn why medical communications matters... | We Are COUCH | Scoop.it
We share with you why we chose a career in medical communications - and why we believe it to be such an important area of development for both the pharma industry and society
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The importance of medical communications (IV): Improving health literacy

The importance of medical communications (IV): Improving health literacy | We Are COUCH | Scoop.it
Medical communications enables patients to manage their health better if they are in possession of all the facts they need.
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The importance of medical communications (II): Driving public wellness

The importance of medical communications (II): Driving public wellness | We Are COUCH | Scoop.it
Discover how using technology to help drive medical communications and enable you to invest in patients’ lives and wellbeing.
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Medical communications 2017: Stronger engagement strategies

Medical communications 2017: Stronger engagement strategies | We Are COUCH | Scoop.it
How creating ‘real people’ personas can help pharma achieve better engagement with HCPs by stepping away from non-personal medical communications.
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How a local KOL strategy extends reach

How a local KOL strategy extends reach | We Are COUCH | Scoop.it
Discover how a local KOL strategy can help pharma companies extend their influence in the marketplace
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Why pharma still need key opinion leaders

Why pharma still need key opinion leaders | We Are COUCH | Scoop.it
Without KOL engagement, pharma companies face a tough time getting their drugs noticed and accepted. Here are reasons why pharma need key opinion leaders.
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How technology can help influence health behaviour change

How technology can help influence health behaviour change | We Are COUCH | Scoop.it
Discover how you can improve treatment by influencing health behaviour change in patients using gamification as a tool.
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Health behaviour change: Getting patients to accept treatment

Health behaviour change: Getting patients to accept treatment | We Are COUCH | Scoop.it
Discover how to influence health behaviour change in patients to get them to accept the treatment they need.
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Digital storytelling means building the story around data

Digital storytelling means building the story around data | We Are COUCH | Scoop.it
The value of digital storytelling in pharma lies in its ability to convert facts and figures into compelling content for patients and HCPs.
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Revisiting Instagram as a pharma marketing tool

Revisiting Instagram as a pharma marketing tool | We Are COUCH | Scoop.it
In pharma, Instagram usage is increasing because it offers so many benefits to engage with patients and HCPs.
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Health literacy: Why patient information leaflets need improvement

Health literacy: Why patient information leaflets need improvement | We Are COUCH | Scoop.it
Health literacy must be considered during patient information leaflet development, as it can make a difference and improve patient lives.
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Why are therapies failing to reach patients in Europe?

Why are therapies failing to reach patients in Europe? | We Are COUCH | Scoop.it
Some European countries face long waits for pharma market access to drugs, but there are steps we can take to end this.
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Influencing Behaviour Change: It's Time for Personalisation

Download our behaviour change white paper today to learn the stages of behaviour change models to improve patient outcomes.
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The importance of medical communications (V): Improving patient outcomes

The importance of medical communications (V): Improving patient outcomes | We Are COUCH | Scoop.it
Pharma companies have a unique opportunity to help improve patient outcomes by providing medical communications that doctors need to help educate patients.
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The importance of medical communications (III): Combats disease spread

The importance of medical communications (III): Combats disease spread | We Are COUCH | Scoop.it
Effective medical communications via established channels are vital to get information to people who need it during an epidemic & combat the spread of disease
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