Is Gamification Right for Your Business? 7 Things to Consider | Cotés' Tech | Scoop.it

This year has lent itself to a slew of new buzzwords, and gamification is easily one of the most buzzed about in the marketing industry. Businesses clamored this year to understand the concept of gamification and apply it to their digital and mobile products, offering badges and points galore … but how many of them actually understand the point of gamifying or if it’s even useful for their business goals?