The undergarment brand Hanky Panky announced last month that it will release two kinds of Hello Kitty lingerie in June. The licensed lingerie will feature Sanrio's Hello Kitty character in black or white lace designs.
Individual pieces will cost between US$27 and US$98, according to the fashion blog Racked. The Hello Kitty line's promotional images feature Hello Kitty bows, which are now available for US$30 (pink) or US$32 (red) from the accessory brand Chubby Bunny. Hanky Panky will release the Hello Kitty underwear on its website in June.
The December issue of Taiwan's Elle fashion magazine also featured Hello Kitty as its cover girl. The high-end Hello Kitty clothing line Pynkiss launched at Italy's Milan Fashion week in September.