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Brand Octopus: Global Powers of Consumer Products 2012

Brand Octopus: Global Powers of Consumer Products 2012 | Creativity | Scoop.it

The variety is misleading: While there are millions worldwide
Product brands, but few companies are behind it.
Often perceived competitors under one roof,
about the Whiskas cat food brands and Kitekat. We show the
16 largest companies, which are food, beverages
Tobacco products, cosmetics and cleaning products to sell.

 

2. MAI 2013 - DIE ZEIT - No 19

 

Illustration und Recherche: Mario MenschQuelle:Deloitte: »Global Powers of Consumer Products 2012« mit Umsatzzahlen von 2010

 


Via Niels Biersteker
Dave Yeates's insight:

With the exception of Coca Cola, one might say that most FMCG umbrella corps have pretty traditional and boring identities and logos. Begs the question... what's in a brand?...

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Niels Biersteker's curator insight, October 23, 2013 6:12 AM

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Allison Johnson: Brand and Marketing - 2 Lessons from Apple

Allison Johnson: Brand and Marketing - 2 Lessons from Apple | Creativity | Scoop.it
It's popular practice to emulate Apple, but what the world really needs is more authenticity.
Dave Yeates's insight:

" 'Brand' was a dirty word... in Steve's mind.. people associated it with... artificial things. The most important thing, was people's relationship with the product."

 

Your brand, IS your relationship with your customer. Nothing more. Nothing less. You might have a logo, but without a customer, you have no brand...

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Dave Yeates's curator insight, July 22, 2014 6:58 AM

Your brand, IS your relationship with your customer. Nothing more. Nothing less. You might have a logo, but without a customer, you have no brand… When you focus less on your image and more on your customer the experience becomes more authentic, more engaging and more often than not, aesthetically richer.

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Why creating memes is illegal in Australia

Why creating memes is illegal in Australia | Creativity | Scoop.it
DO you know that sharing a meme in this country makes you a criminal?
Dave Yeates's insight:

These days everyone is a creator...just read, watch and share...

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Brand Octopus: Global Powers of Consumer Products 2012

Brand Octopus: Global Powers of Consumer Products 2012 | Creativity | Scoop.it

The variety is misleading: While there are millions worldwide
Product brands, but few companies are behind it.
Often perceived competitors under one roof,
about the Whiskas cat food brands and Kitekat. We show the
16 largest companies, which are food, beverages
Tobacco products, cosmetics and cleaning products to sell.

 

2. MAI 2013 - DIE ZEIT - No 19

 

Illustration und Recherche: Mario MenschQuelle:Deloitte: »Global Powers of Consumer Products 2012« mit Umsatzzahlen von 2010

 


Via Niels Biersteker
Dave Yeates's insight:

With the exception of Coca Cola, one might say that most FMCG umbrella corps have pretty traditional and boring identities and logos. Begs the question... what's in a brand?...

more...
Niels Biersteker's curator insight, October 23, 2013 6:12 AM

Translation from Google.....

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Infographic: How To Be More Creative - DesignTAXI.com

Infographic: How To Be More Creative - DesignTAXI.com | Creativity | Scoop.it
Infographic: How To Be More Creative - DesignTAXI.com
Dave Yeates's insight:

Sometimes we forget creativity is a muscle. Exercise keeps it healthy, motivated and 'always-on'. It's not just for artists and designers either. Business, sales, R&D and manufacturing all shine at their most brilliant when they know how to step-back from the task at hand and be creative!

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Peter Saville to design identity for Kanye West

Peter Saville to design identity for Kanye West | Creativity | Scoop.it
Graphic designer Peter Saville is working on a visual identity for musician Kanye West.
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9 Ways To Get The Most Out Of Design Thinking

9 Ways To Get The Most Out Of Design Thinking | Creativity | Scoop.it
How Lippincott the branding and strategy firm behind Coca-Cola's swirl Starbucks's logo and Samsung's global identity fuses creativity and analytics.

 

Written By Rick Wise | CEO Lippincott

 

I lead an unusual company. Lippincott, part of the highly analytical management consulting firm Oliver Wyman, is the creative force behind the ubiquitous red-and-white Coca-Cola swirl, Samsung’s global identity, the Starbucks logo, Walmart's rebranding, and the Infiniti concept, name and brand.

(...)

 

Design thinking, however, is a slightly murky concept that means different things to different people. (...) Here are some of the lessons I’ve learned along the way as CEO and rules we all try to adhere to at Lippincott.

 

Read more;

http://www.fastcodesign.com/3022209/9-ways-to-get-the-most-out-of-design-thinking

 


Via Niels Biersteker
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