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Brand Presence: How To Choose The Right Social Media Platform For Your Brand

Brand Presence: How To Choose The Right Social Media Platform For Your Brand | Corporate Thought Leadership | Scoop.it
Being everywhere isn't always the best strategy. ;

Via Level343
Mitchell Levy's insight:

A worthwhile read. You can also check out the book Social Media Success by Janet Fouts...

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Martin (Marty) Smith's comment, July 16, 2013 8:19 PM
May be old hat for Scoopers, but SMBs I speak with are baffled and confused using Twitter for questions and Facebook for notifications. Never hurts to share what may see old hat to "us" (is my thinking :).
Russ Merz, Ph.D.'s comment, July 17, 2013 5:20 PM
Marty, point well taken. My point is that the principles behind the new "tips" and "how to's" have been around for a while...old knowledge being rediscovered?
Martin (Marty) Smith's comment, July 18, 2013 5:10 PM
Russ, yep agree in fact was just thinking about how the "long tail" is becoming the "long tails". Marty
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5 Steps to Turning Your Blogging Hobby Into a Job | The Daily Muse

5 Steps to Turning Your Blogging Hobby Into a Job | The Daily Muse | Corporate Thought Leadership | Scoop.it
Blogging can be a hobby, a way to build your brand, or a line on your resume that can help you land a job. But did you know that it can be a job, too?
Mitchell Levy's insight:

An older article, but still valid and worth viewing...

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Make Content Creation a Top Priority

Make Content Creation a Top Priority | Corporate Thought Leadership | Scoop.it
Content creation is really at the foundation of an online marketing strategy and should always be an overall top priority.
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Couldn't have been spoken any better...

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How Did Carnival, Boeing, Barclays, and Tesco Squander Our Trust? How Do They Win It Back? - Forbes

How Did Carnival, Boeing, Barclays, and Tesco Squander Our Trust? How Do They Win It Back? - Forbes | Corporate Thought Leadership | Scoop.it
This article is by David Horsager, author of The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line. The crippled cruise liner Carnival Triumph limps into port guided by tug boats.
Mitchell Levy's insight:

Trust is a core element of thought leadership, without it, you don't have it.

 

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Rescooped by Mitchell Levy from Social Media, Social Business
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CEOs On Social Media: Do As I Say, Not As I Do | Innovation

CEOs On Social Media: Do As I Say, Not As I Do | Innovation | Corporate Thought Leadership | Scoop.it
As a parent I of course have tried to instill a set of rules for my children to adhere to as a means to teach them as they move along the growth ladder.

Via Michael Procopio
Mitchell Levy's insight:

The CEO can (and should) lead the charge...

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Rescooped by Mitchell Levy from Social Media Marketing Strategies
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Brand Presence: How To Choose The Right Social Media Platform For Your Brand

Brand Presence: How To Choose The Right Social Media Platform For Your Brand | Corporate Thought Leadership | Scoop.it
Being everywhere isn't always the best strategy. ;

Via Level343
Mitchell Levy's insight:

A worthwhile read. You can also check out the book Social Media Success by Janet Fouts...

more...
Martin (Marty) Smith's comment, July 16, 2013 8:19 PM
May be old hat for Scoopers, but SMBs I speak with are baffled and confused using Twitter for questions and Facebook for notifications. Never hurts to share what may see old hat to "us" (is my thinking :).
Russ Merz, Ph.D.'s comment, July 17, 2013 5:20 PM
Marty, point well taken. My point is that the principles behind the new "tips" and "how to's" have been around for a while...old knowledge being rediscovered?
Martin (Marty) Smith's comment, July 18, 2013 5:10 PM
Russ, yep agree in fact was just thinking about how the "long tail" is becoming the "long tails". Marty
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Content Curation: 7 best practice tips

Content Curation: 7 best practice tips | Corporate Thought Leadership | Scoop.it
Blog post at Blog-centric social media : The 7 Best Practices for Awesome Content Curation


You already understand that content curation is providing your target market with the[..]
Mitchell Levy's insight:

Content curation is what it's all about today and this article, and this site, is worth reading.

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Thought Leaders Go First | Business 2 Community

Thought Leaders Go First | Business 2 Community | Corporate Thought Leadership | Scoop.it
Do you dare to go first? Going first is often a daring proposition. In cycling, for example, the one out in front is subject to the headwinds.
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Rescooped by Mitchell Levy from Social Media Marketing Solutions for B2B
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Why Your Entire Organization Should Live Your Content Marketing Strategy - Zemanta Blog

Why Your Entire Organization Should Live Your Content Marketing Strategy - Zemanta Blog | Corporate Thought Leadership | Scoop.it
Do you feel you have a great content marketing strategy? Do you feel like it depends on you alone while the rest of the organization hardly notices it? This is one of the biggest mistakes in conten...

Via Peter Rees, Jennifer G. Hanford
Mitchell Levy's insight:

Everyone needs to be involved!

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