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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Corporate Storytelling Now | Scoop.it

I’m a storyteller, not a strategist


Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging.


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Stories Are About Change

Stories Are About Change | Corporate Storytelling Now | Scoop.it

"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."


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Esther Coronel De Iberkleid's comment, August 10, 2013 8:59 PM
Great article SHAWN COYNE! Thank you very much. Even though it is difficult for anyone to say what he would have done in an emergency situation like 9/11 since the emotions have to be felt to fire the engine and take any action, it is very interesting to still reflect and think about these type of situations for sure. What I believe is the most important thing for us human beings is to understand the value of life more than the value of things. Wealth is related with that fact, because wealth is related to freedom, love, compassion and understanding of the purpose of our own life
Karen Dietz's curator insight, September 4, 2013 4:27 PM

Many thanks to fellow curator Gregg Morris for finding and sharing this article! 


I'm working with an organizaiton right  now in the throws of huge change on multiple levels. It is a wild time and helping them find, frame, and share their stories is just beginning.


This article is a terrific place to start for thinking about the stories people need to hear when facing change. And the story shared in the post is powerful indeed.


In fact, this article fits very nicely into another recent article I posted by Rafe Martin on the importance of folklore and stories. Stories -- specifically folk tales -- help us respond to change, providing mental structures and pathways for us to follow when change happens.


As we all know, change is constant. Storytelling is a huge help. I hope you gain lots of great insights from this article and it gets you thinking about your next steps.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Krista Finstad-Milion's curator insight, October 6, 2013 9:21 AM

The Kübler-Ross Change curve is a tool you can store in your back pocket and pull our to help others get on with what is essential. You can also use it to coach yourself through the challenges of dealing with changes beyond your control.  In the ICN Executive MBA change management module, we combine this tool with others such as story-telling in a co-learning approach.

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Brand Storytelling - Lessons from Facebook Stories

Brand Storytelling - Lessons from Facebook Stories | Corporate Storytelling Now | Scoop.it
Just four months ago, Facebook launched headfirst into the world of active content marketing with Facebook Stories, a website that showcases unique ways people across the globe use the social networking site. The engaging new channel also offers a rich source of data, featuring infographics and interactive data visualizations.

 

Facebook, one of the web’s most recognized brands, already has the attention of a billion people. But a little extra branding can go a long way.


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Pixabay - Public Domain Images

Pixabay - Public Domain Images | Corporate Storytelling Now | Scoop.it

This is a great way to find or share public domain images. This can be really useful for presentations, teaching materials or projects.


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The School Aranda's curator insight, January 9, 2013 4:52 AM

No copyright issues anymore...

Annette Schonborn's curator insight, March 15, 2013 10:51 PM

You can use these photos for presentations.

Aubrey Smythe's curator insight, August 17, 2013 4:35 PM

Any business person knows that's it's often quite difficult to find good royalty-free images to use on a business website. Pixabay is a great resource. Just been through it briefly and I've already downloaded 2 or 3 images. No attribution and I'm quite happy with the creative commons licensing too: http://creativecommons.org/publicdomain/zero/1.0/deed.en ;

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5 Elements of Powerful Stories

5 Elements of Powerful Stories | Corporate Storytelling Now | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

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Gregg Morris's comment, November 17, 2012 10:05 AM
Matt really hit this one out of the park didn't he? I'm happy to read that you enjoyed it as much as I did Kathleen!
Kathleen Pooler's comment, November 17, 2012 10:13 AM
Yes, Gregg, he did! I have shared it all over and link in my blog post next week on building story structure for my memoir. His post was very well-timed for me.
Gregg Morris's comment, November 17, 2012 12:52 PM
Kathleen, have you read Charlotte Linde's Life Stories: The Creation of Coherence?
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Why You Need To Use Storytelling For Learning: Instructional Design and eLearning

Why You Need To Use Storytelling For Learning: Instructional Design and eLearning | Corporate Storytelling Now | Scoop.it
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I Came, I Saw, I Learned...: PowerPoint: Create an Infographic

I Came, I Saw, I Learned...: PowerPoint: Create an Infographic | Corporate Storytelling Now | Scoop.it
by AJ George If you need to create an Infographic, there are better programs than PowerPoint that you could use. Photoshop would be a good choice, or maybe Fireworks. That being said, PowerPoint is likely on your office computer right...

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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Corporate Storytelling Now | Scoop.it
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
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How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference | Corporate Storytelling Now | Scoop.it

Walking off the ferry into Snug Harbor on Staten Island, there was a big motorcade of cars and police standing there. SIt was the first and most obvious clue that this first ever Future of StoryTelling Conference might not be the same as any other business conference. As the crowd filed into the auditorium, Al Gore was among them … just one of the many influential participants at this event put on by media pioneer Charlie Melcher. The earlier clue that every attendee received was an email outlining their “homework” before the event, which involved watching about 15 films from visionaries and influencers like Tim Kring, Damian Kulash, Jake Barton, Margaret Robinson and others.


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Brand Storytelling Strategy

Brand Storytelling Strategy | Corporate Storytelling Now | Scoop.it
Every enduring story is based on a transcendent idea that’s bigger than the story itself.

 

The elements of any story – characters, plot, environment – can clarify, focus, and influence the idea expression, but it’s the big idea that drives the story. Not the other way around

 

An enduring brand story brings an “idea of value” to life where it will be experienced by people who care about its purpose and spread its shared-values to others. Storytelling is at the white-hot center of how humans share ideas that matter and build relationships between them. As marketers, we invest tremendous energy and resources into the act of storytelling.


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Why Storytelling Will Keep Readers Hooked On Your Blog

Why Storytelling Will Keep Readers Hooked On Your Blog | Corporate Storytelling Now | Scoop.it

Storytelling, for some, can be the secret sauce to luring in and keeping readers on your blog.

 

And if you think about it, it makes sense. Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It’s important to give your readers something — or someone — to care about. Furthermore, the narrative form is relatable to any reader, so here’s why storytelling works for enticing (and keeping) an audience:

 

[Image credit: Shutterstock]


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5 Corporate Storytelling Examples — It's All About Revenue: The Revenue Marketing Blog

5 Corporate Storytelling Examples — It's All About Revenue: The Revenue Marketing Blog | Corporate Storytelling Now | Scoop.it
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
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Why Stories Matter: Storytelling & Marketing | MSLGROUP BLOG

Why Stories Matter: Storytelling & Marketing | MSLGROUP BLOG | Corporate Storytelling Now | Scoop.it
Kelly talks about why storytelling is the need of the hour, how it can help you connect with your audience and make PR professionals expert strategists. ...
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4 Lessons on reinventing you and your brand

4 Lessons on reinventing you and your brand | Corporate Storytelling Now | Scoop.it
How can people or companies reinvent their brands? What does it take to remake who we are and how we’re perceived?I’ve been thinking about these questions since having lunch couple of

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AlGonzalezinfo's curator insight, May 6, 2013 10:26 AM

Good resource, she does not hold back any punches.

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Seven Core Concepts of Transmedia Storytelling

Seven Core Concepts of Transmedia Storytelling | Corporate Storytelling Now | Scoop.it

Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins"  henryjenkins.org/


Via Héber Sales, The Digital Rocking Chair, FEED THE TEACHER
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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Corporate Storytelling Now | Scoop.it

I’m a storyteller, not a strategist


Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging.


Via Gregg Morris
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The Power Of Stoytelling

The Power Of Stoytelling | Corporate Storytelling Now | Scoop.it

I’ve always considered myself a decent storyteller…much more so than a writer. I’ve had to learn about writing: how sentences work, how a voice is formed, and how all the ins and outs work together to form something amazing.

 

But storytelling is much easier

 

I used to stand in front of a few dozen kids at summer camp (where I used to work) and ask them to list a few words. I would then craft a story from nothing, and it usually became a crazy piece of woahhhhh. It was also here where I discovered the power of storytelling.


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Lead With A Story: Book Review

Lead With A Story: Book Review | Corporate Storytelling Now | Scoop.it
Wherein I admit that I don’t trust ‘leading with stories’, and attempt to change my own mind.
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Fight Club, Cinderella, and What Storytelling Means for Brands

Fight Club, Cinderella, and What Storytelling Means for Brands | Corporate Storytelling Now | Scoop.it
What has Cinderella got in common with Fight Club?

 

Lots, according to Jon King, Story Worldwide’s Chief Storyteller. During the ‘Storytelling for Brands’ session at our London office last week, part of Social Media Week London, we shared Story’s brand-centred approach to narrative content.

 

We draw our inspiration from the most important study of storytelling ever done, The Hero with a Thousand Faces, by Joseph Campbell. Campbell’s insights have influenced and guided the approach, which he called the hero’s journey and which is used in all forms of narrative, including classic films from Cinderella to Fight Club.


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Nothing Says Storytelling Techniques Like An Anecdote

Nothing Says Storytelling Techniques Like An Anecdote | Corporate Storytelling Now | Scoop.it
There’s an intellectual argument for using anecdotes – namely journalists want them.

 

Sam Whitmore – if you’re in the communications business and don’t subscribe to SWMS, you’re missing a tool that can raise your game – was kind enough to allow me to borrow from his interview with Jim Kerstetter, executive editor at CNET:

“Do [PR people] read those long pieces and understand what’s in them? Do they understand that if someone wants to do a long story about a company, they’re going to say that: ‘I want to spend the day, or I want to spend days, plural, at that company. I want to be a fly on the wall. I want anecdotes. I want to see those anecdotes. Or if I can’t be there, I want to be able to recreate them.’”

 

I think the man needs an ice cold anecdote!

 

In a world where news announcements are instantly commoditized by the Internet, anecdotes are really the gold for today’s journalists.


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Jim Signorelli,Story-Lab's comment, October 7, 2012 10:09 AM
Thanks Greg for this and all your curates!
Gregg Morris's comment, October 7, 2012 10:16 AM
Thank you Jim!
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Re-branding is more than a name change -- Washington Technology

Re-branding is more than a name change -- Washington Technology | Corporate Storytelling Now | Scoop.it
Todd Stottlemyer shares his experience of rebranding his company and the four keys to gaining value from the effort.
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How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

How Transmedia Storytelling Could Revolutionize Documentary Filmmaking | Corporate Storytelling Now | Scoop.it

While documentary films have come a long way since 2004 when Michael Moore's Fahrenheit 9/11 became the highest-grossing documentary of all time, paving the way for feature documentaries to carry box-office clout, they still have limited theatrical release and struggle to find homes on network television. Video on demand and streaming have increased documentaries' exposure and allowed for audiences outside of large cities and the film festival circuit to discover them, but still, it is always an uphill battle.

 

And, because they're often funded through grants or the pure sweat and tears of filmmakers, partnering with companies like HBO, Showtime, ITVS, PBS or Hollywood distributors can come as a welcome financial boost for the filmmaker as well as increase a film's audience.

 

But those are pretty traditional routes. An emerging avenue for documentary filmmakers to reach new audiences -- and funds -- is through Transmedia Storytelling. Transmedia Storytelling is the practice of telling a single story with multiple platforms and formats, often using digital tools. Often shortened to simply Transmedia, it can allow documentary filmmakers to not only reach new audiences, but also to create unique educational components to enhance their film's message and provide ways to partner with companies and brands, which can mean welcome financial relief to lighten the burden of the high cost of filmmaking.


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Storytelling through social media

Storytelling through social media | Corporate Storytelling Now | Scoop.it
Storytellers always preserves a sense of communion. If people talk to you – listen, ask questions, relate, comment back, try to understand, stand in their shoes, acknowledge their opinion even if it’s the opposite from yours, keep your promises and try to narrow down your assumed reach to a level you can handle relationships and conversations.

 

Because if you don’t care about them, in due time, they will stop caring about you and that doesn’t feel great – unless you think that’s evolution.

 

[Image Source: Dreamstime]


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Free images and a great storytelling technique for eLearning

Free images and a great storytelling technique for eLearning | Corporate Storytelling Now | Scoop.it
Free images and a great storytelling technique for eLearning...

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Brain Study Confirms Stories Are Powerful | Corporate Storyteller

Brain Study Confirms Stories Are Powerful | Corporate Storyteller | Corporate Storytelling Now | Scoop.it
The human brain makes little distinction between reading about an experience and encountering it in real life. Stories are powerful!
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