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Corporate Social Business
It's time to get your social business strategy in order.
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Social business recap: Most popular stories from the last month ...

Social business recap: Most popular stories from the last month ... | Corporate Social Business | Scoop.it
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30.
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If you missed the news in your Christmas shopping flurry, then take note of this recap.

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Only 24% of small businesses have a social media strategy | Articles | Main

Only 24% of small businesses have a social media strategy | Articles | Main | Corporate Social Business | Scoop.it
Nearly half don't use social media at all, a survey has found. One big reason: Owners are needlessly intimidated, experts say.
WendySoucie's insight:

Taking the time to audit content, develop business goals around social and then assign resources / budget will make you feel better about the investment.

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Social Business: How Social Media Can Spur Organizational Transformation - Forbes

Social Business: How Social Media Can Spur Organizational Transformation - Forbes | Corporate Social Business | Scoop.it
How Social Media Can Spur Organizational TransformationForbesFacebook, Twitter, Pinterest and the like can contribute to the bottom line of most businesses.
WendySoucie's insight:

Solis always cuts through the clutter to help you find ways to make sure the C-level see the business case behind social for the enterprise

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Building Your Social Media Marketing Strategy for 2013 - East ...

Building Your Social Media Marketing Strategy for 2013 - East ... | Corporate Social Business | Scoop.it
It is that magical time of year when many small businesses scramble to finish their planning and budgeting for next year. If you have not done so, you should be building your social media marketing strategy for 2013.
WendySoucie's insight:

 

 

Solid advice and strategy that echos Society3 methodology: assess, strategize against business goals, plan, resource and then impliment and  repeat.

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Why Facebook Can't Be The Center Of Your Social Strategy - Forbes

Why Facebook Can't Be The Center Of Your Social Strategy - Forbes | Corporate Social Business | Scoop.it
Why Facebook Can't Be The Center Of Your Social StrategyForbesBarriers to entry are very low in public social networks. Time and again, we see brands put up a Facebook Page, a LinkedIn page, start Tweeting, and then wonder where the value is.
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What's Your Social Object? - Business 2 Community

What's Your Social Object? - Business 2 Community | Corporate Social Business | Scoop.it
What's Your Social Object?Business 2 CommunityOscar and Dad Playing Catch Every good marketing campaign needs a social object. In essence it's the thing that brings people together.
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Social Analytics – New Uses of Social Intelligence - Business 2 Community

Social Analytics – New Uses of Social Intelligence - Business 2 Community | Corporate Social Business | Scoop.it
Social Analytics – New Uses of Social Intelligence. Obviously, the huge social media traffic has provided companies an unprecedented opportunity to showcase and message themselves.
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Social drives a new set of skills – not what you know but can you find ...

Social drives a new set of skills – not what you know but can you find ... | Corporate Social Business | Scoop.it

Interesting thought that came up today in discussion on Social in Education. Is Social completely changing the “value” of skills? For instance, it used to be that the value was on what you knew. Classes focused on memorizing ... via Sandy Carter IBM

 

I trust the profiles less these days and cross reference various platforms to get a broad perception of who really is the expert. > WS

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7 Tips for Better Social Media Time Management - Business 2 Community

7 Tips for Better Social Media Time Management - Business 2 Community | Corporate Social Business | Scoop.it

Is one of your biggest complaints as a business owners that you don't have time for social media? We could all use some tips to focus. Tools that help us focus on relationship building like Xeeme can often make the difference.

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Social business, what works and what doesn't: IBM Survey - Campaign Asia-Pacific

Social business, what works and what doesn't: IBM Survey - Campaign Asia-Pacific | Corporate Social Business | Scoop.it

Social business, what works and what doesn't: GLOBAL – Companies want to use social approaches to create meaningful business value, yet nearly three-quarters of survey respondents said they were underprepared for the...

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Black Friday Online Shopping Less Social - Wall Street Journal (blog)

Black Friday Online Shopping Less Social - Wall Street Journal (blog) | Corporate Social Business | Scoop.it

via Wall Street Journal Blog> Black Friday Online Shopping Less Social. The drop could be a sign that large retailers are using social media more to draw people into stores and less to push shoppers into making instant purchases with deep discounts...

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Content Marketing Insights via B2B ContentEngine | 6 Habits of Highly Successful People Using Social Media for Sales

Content Marketing Insights via B2B ContentEngine | 6 Habits of Highly Successful People Using Social Media for Sales | Corporate Social Business | Scoop.it
6 Habits of Highly Successful People Using Social Media for Sales http://t.co/NlwLijxn...
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Game Day Social> Is Social Media a Broadcast Right? University of Washington Policy.

The University of Washington recently came under fire on a national scale for defining in-game social media as a broadcast right, and thus limiting its use by credentialed reporters. The policy, which is posted on the UW ...
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Digital strategy 2013: Predictions from the industry gurus

Digital strategy 2013: Predictions from the industry gurus: http://t.co/1E7G2gFV
WendySoucie's insight:

Time for the predictions. What are yours?

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MSLGROUP Hires Stephanie Agresta, a Top Social Media Talent - The Herald | HeraldOnline.com

MSLGROUP Hires Stephanie Agresta, a Top Social Media Talent - The Herald | HeraldOnline.com | Corporate Social Business | Scoop.it
MSLGROUP Hires Stephanie Agresta, a Top Social Media TalentThe Herald | HeraldOnline.comIn the course of her career, Agresta has been instrumental in developing digital and social media initiatives for major brands such as Samsung, Unilever,...
WendySoucie's insight:

I had hoped to connect with Stephanie at Weber Shandwick and now have to chase her down at Publicis

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Controlling Social Media, P2P and Recreational Internet Use Are Top Internet ... - NEWS.GNOM.ES

Controlling Social Media, P2P and Recreational Internet Use Are Top Internet management strategies.
WendySoucie's insight:

Your network and the Internet in particular is a strategic asset. Many marketing departments want to provide full access for employees to be brand ambassadors across social sites. Often the pipeline is not ready for all those employees to access real time streaming sites such as Youtube or Twitter. As you work to align where social fits with your business goals, be sure to include operations on your cross functional stakeholder team. They need to approve the access and eventually an increase in bandwidth that for many is a item that affects the bottom line profits. 

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Seven Tips to Align Your Contact Strategy with the Customer Lifecycle

Seven Tips to Align Your Contact Strategy with the Customer Lifecycle | Corporate Social Business | Scoop.it
Monitor social behavior during the customer lifecycle. Keep Customers Informed (KCI strategy) about issue resolution, order status or complaint resolution. Train your employees to recognize signs of customer progressing to ...
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Leadership in a Social World: Influence is Better than Power - Business 2 Community

Leadership in a Social World: Influence is Better than Power - Business 2 Community | Corporate Social Business | Scoop.it
Leadership in a Social World: Influence is Better than PowerBusiness 2 CommunitySocial business tools help to enable and exponentially support this line of thinking.
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Social CRM: If you want to be a Social Business you need to collaborate.

Social CRM: If you want to be a Social Business you need to collaborate. | Corporate Social Business | Scoop.it
Here for a great example on how for Businesses Social Media / Social Collaboration / Social CRM is "Infrastructure" and the key to obtain value from it comes from its application to specific use case scenarios: What are the ...
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Google's Horowitz: Facebook is social network of the past - CNET

Google's Horowitz: Facebook is social network of the past - CNET | Corporate Social Business | Scoop.it

Google's Horowitz: Facebook is social network of the past. "In designing Google+, we keep thinking about the real world, the way people actually are," Horowitz said today during a Business Insider conference in New York.

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"One Ford" strategy remains top focus, incoming Ford COO says - Reuters

"One Ford" strategy remains top focus, incoming Ford COO says - Reuters | Corporate Social Business | Scoop.it

Ford Motor Co (F.N) has spent the last six years developing a global product strategy under Chief Executive Alan Mulally. In the social space, those in the know see the results with efforts by Scott Monty.

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Are you going Global with social?> Social networking sends a message to business - China Daily

Are you going Global with social?> Social networking sends a message to business - China Daily | Corporate Social Business | Scoop.it

Social networking sends a message to business. Applying social technology into the daily operations of businesses is increasingly popular because it is seen as a great way to improve communications and collaboration between the enterprise and customers. via China Daily

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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing | AT&T Networking Exchange Blog

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing | AT&T Networking Exchange Blog | Corporate Social Business | Scoop.it
Traditional Advertising Is the Past. Content Marketing Is the Future.
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Hospitals check into social media - Albany Times Union

Hospitals check into social media - Albany Times Union | Corporate Social Business | Scoop.it
Crazy JoysHospitals check into social mediaAlbany Times UnionMost hospitals have not discovered the value of social media, said Andrea J.
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Visual Social Media: Evaluating Pinterest vs. Instagram - Business 2 Community

Visual Social Media: Evaluating Pinterest vs. Instagram - Business 2 Community | Corporate Social Business | Scoop.it

Testing both platforms. Hard to find the right fit just yet.>  Visual Social Media: Evaluating Pinterest vs.

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