It is that magical time of year when many small businesses scramble to finish their planning and budgeting for next year. If you have not done so, you should be building your social media marketing strategy for 2013.
Solid advice and strategy that echos Society3 methodology: assess, strategize against business goals, plan, resource and then impliment and repeat.
Why Facebook Can't Be The Center Of Your Social StrategyForbesBarriers to entry are very low in public social networks. Time and again, we see brands put up a Facebook Page, a LinkedIn page, start Tweeting, and then wonder where the value is.
Interesting thought that came up today in discussion on Social in Education. Is Social completely changing the “value” of skills? For instance, it used to be that the value was on what you knew. Classes focused on memorizing ... via Sandy Carter IBM
I trust the profiles less these days and cross reference various platforms to get a broad perception of who really is the expert. > WS
Is one of your biggest complaints as a business owners that you don't have time for social media? We could all use some tips to focus. Tools that help us focus on relationship building like Xeeme can often make the difference.
Social business, what works and what doesn't: GLOBAL – Companies want to use social approaches to create meaningful business value, yet nearly three-quarters of survey respondents said they were underprepared for the...
via Wall Street Journal Blog> Black Friday Online Shopping Less Social. The drop could be a sign that large retailers are using social media more to draw people into stores and less to push shoppers into making instant purchases with deep discounts...
The University of Washington recently came under fire on a national scale for defining in-game social media as a broadcast right, and thus limiting its use by credentialed reporters. The policy, which is posted on the UW ...
MSLGROUP Hires Stephanie Agresta, a Top Social Media TalentThe Herald | HeraldOnline.comIn the course of her career, Agresta has been instrumental in developing digital and social media initiatives for major brands such as Samsung, Unilever,...
I had hoped to connect with Stephanie at Weber Shandwick and now have to chase her down at Publicis
Controlling Social Media, P2P and Recreational Internet Use Are Top Internet management strategies.
Your network and the Internet in particular is a strategic asset. Many marketing departments want to provide full access for employees to be brand ambassadors across social sites. Often the pipeline is not ready for all those employees to access real time streaming sites such as Youtube or Twitter. As you work to align where social fits with your business goals, be sure to include operations on your cross functional stakeholder team. They need to approve the access and eventually an increase in bandwidth that for many is a item that affects the bottom line profits.
Monitor social behavior during the customer lifecycle. Keep Customers Informed (KCI strategy) about issue resolution, order status or complaint resolution. Train your employees to recognize signs of customer progressing to ...
Here for a great example on how for Businesses Social Media / Social Collaboration / Social CRM is "Infrastructure" and the key to obtain value from it comes from its application to specific use case scenarios: What are the ...
Google's Horowitz: Facebook is social network of the past. "In designing Google+, we keep thinking about the real world, the way people actually are," Horowitz said today during a Business Insider conference in New York.
Ford Motor Co (F.N) has spent the last six years developing a global product strategy under Chief Executive Alan Mulally. In the social space, those in the know see the results with efforts by Scott Monty.
Social networking sends a message to business. Applying social technology into the daily operations of businesses is increasingly popular because it is seen as a great way to improve communications and collaboration between the enterprise and customers. via China Daily
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.