Ensure employees adhere to your social media policy. Use social media to test different content approaches. Be inspired by storytelling. Imagine if a customer read your social media strategy by mistake.
There has to be something good in here if its from Salesforce.com, right? Note that they recently bought Radian6.
social media How to improve your Social Media Strategy ... Here's a common example: A customer posts a product-related comment or question on a social media site, such as a Facebook page or on Twitter.
Survey Shows Social, Mobile Commerce on the Rise Technorati Global ecommerce company Digital River released findings of a survey about international ecommerce growth opportunities, trends, challenges and areas for improvement.
Enterprise 2.0 technologies promise to make an impact in this landscape, spurring efficiency, productivity and innovation by encouraging employees and other stakeholders to collaborate and share information, allowing business problems to be...
A digital marketing roadmap serves as the Plan of Action. Our roadmaps contain four elements which serves all stakeholders in the plan. (RT @berniebay: Your content strategy is the fuel that makes the engine of your digital assets rev.
Castleford Media (blog) The CEO's Social Media Strategy: Ignore It [Infographic] ReadWriteWeb For all the lip service paid to social media marketing and all the "New Media Marketing" hires on LinkedIn, it seems that a lot of businesses are coming...
Social Business Sales: My Name is Cornsalesio, Take Me to Your Leader Business 2 Community With social business, business profiles on all platforms, Wikipedia, and many time the companies own web-sites you can know more about a company's history...
Social media pays off for businesses, study shows Phys.Org "There have been doubts about the effectiveness of social media for business because the link between a firm's efforts and the return on investment hasn't been established," explains...
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
The study – analyzing the social media activity of the Deloitte Fast Tech 50 – revealed Facebook usage by both B2B and B2C brands has decreased over the last year. However there has been an increase of B2B brands with a presence on the site.
Customers own the story of the brand now. What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, the brand conversation was based on delivery and interruption, successful...
At it's core, content strategy grapples with the one question about web content that we all love to ignore: What's the point?
It seems strange that you spend all the time training on tools and learning all the greatest shiny objects but we don't spend enough time or budget to create the very valuable content we need to share.
In Boston, the biggest social media meltdown this year was arguably committed by chef Marc Orfaly, who unloaded an expletive-laced rant on an unhappy customer who posted her review of her Thanksgiving dinner at Orfaly’s Boston restaurant, Pigalle,...
I suggest you take some of these mistakes to heart, think before you post, and take those 10 seconds
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.