Corporate Social Business
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Corporate Social Business
It's time to get your social business strategy in order.
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How Do Engineers Use Social Media? [INFOGRAPHIC] - AllTwitter

How Do Engineers Use Social Media? [INFOGRAPHIC] - AllTwitter | Corporate Social Business | Scoop.it
How Do Engineers Use Social Media? [INFOGRAPHIC]
WendySoucie's insight:

I really had to share this visual. Interesting breakdown with a focus on how engineers use social. Does it fit your usage?

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40 Ideas for Your 2013 Social Media Plan - Salesforce Blog

40 Ideas for Your 2013 Social Media Plan - Salesforce Blog | Corporate Social Business | Scoop.it
Ensure employees adhere to your social media policy. Use social media to test different content approaches. Be inspired by storytelling. Imagine if a customer read your social media strategy by mistake.
WendySoucie's insight:

There has to be something good in here if its from Salesforce.com, right? Note that they recently bought Radian6.

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6 reasons data is crucial to your social media strategy - Memeburn

6 reasons data is crucial to your social media strategy - Memeburn | Corporate Social Business | Scoop.it
Memeburn
6 reasons data is crucial to your social media strategy
Memeburn
If your brand or company has a social media strategy, are you using and segmenting all of the data you can acquire?
WendySoucie's insight:

Worth reminding people about this.

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Exclusive*: Lance Armstrong PR strategy after Oprah Winfrey interview revealed ... - The Independent

Exclusive*: Lance Armstrong PR strategy after Oprah Winfrey interview revealed ... - The Independent | Corporate Social Business | Scoop.it
The Independent
Exclusive*: Lance Armstrong PR strategy after Oprah Winfrey interview revealed ...
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How to improve your Social Media Strategy - Multilingual BPO

How to improve your Social Media Strategy - Multilingual BPO | Corporate Social Business | Scoop.it
social media How to improve your Social Media Strategy ... Here's a common example: A customer posts a product-related comment or question on a social media site, such as a Facebook page or on Twitter.
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How Can Small Businesses Utilize Social Media in 2013? - Business 2 Community

How Can Small Businesses Utilize Social Media in 2013? - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
How Can Small Businesses Utilize Social Media in 2013?
Business 2 Community
It seems that investment in social media marketing just keeps growing, and for good reason.
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Survey Shows Social, Mobile Commerce on the Rise - Technorati

Survey Shows Social, Mobile Commerce on the Rise - Technorati | Corporate Social Business | Scoop.it
Survey Shows Social, Mobile Commerce on the Rise
Technorati
Global ecommerce company Digital River released findings of a survey about international ecommerce growth opportunities, trends, challenges and areas for improvement.
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5 Infographics on the Rise of Enterprise 2.0 | Blog

5 Infographics on the Rise of Enterprise 2.0 | Blog | Corporate Social Business | Scoop.it
Enterprise 2.0 technologies promise to make an impact in this landscape, spurring efficiency, productivity and innovation by encouraging employees and other stakeholders to collaborate and share information, allowing business problems to be...
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The newsonomics of the digital-only paywall parade » Nieman ...

The newsonomics of the digital-only paywall parade » Nieman ... | Corporate Social Business | Scoop.it
It's a rare moment: Legacy media leading the way on digital strategy, and watching the web-only guys follow behind.
WendySoucie's insight:

Have you subscribed to any pay for view only online publications? I agree that subscription will be a stronger play for publications, I just don't what I would pay for.

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4 Elements of a Digital Marketing Roadmap

4 Elements of a Digital Marketing Roadmap | Corporate Social Business | Scoop.it
A digital marketing roadmap serves as the Plan of Action. Our roadmaps contain four elements which serves all stakeholders in the plan. (RT @berniebay: Your content strategy is the fuel that makes the engine of your digital assets rev.
WendySoucie's insight:

Planning time

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21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy | Corporate Social Business | Scoop.it
Grab HubSpot's 21 social media updates and advancements to inspire your 2013 strategy.
WendySoucie's insight:

I have followed HUbspot for the past 6 years. They always deliver something meaty when it comes to useable data. They really have their content engine and strategy down to a T.

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The CEO's Social Media Strategy: Ignore It [Infographic] - ReadWriteWeb

The CEO's Social Media Strategy: Ignore It [Infographic] - ReadWriteWeb | Corporate Social Business | Scoop.it
Castleford Media (blog) The CEO's Social Media Strategy: Ignore It [Infographic] ReadWriteWeb For all the lip service paid to social media marketing and all the "New Media Marketing" hires on LinkedIn, it seems that a lot of businesses are coming...
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IBM Launches SmartCloud Docs, New Cloud Collaboration Features

IBM Launches SmartCloud Docs, New Cloud Collaboration Features | Corporate Social Business | Scoop.it
IBM has been preparing SmartCloud Docs (SCD) for quite a while now and has made no secret of it.
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Social Business Sales: My Name is Cornsalesio, Take Me to Your Leader - Business 2 Community

Social Business Sales: My Name is Cornsalesio, Take Me to Your Leader - Business 2 Community | Corporate Social Business | Scoop.it
Social Business Sales: My Name is Cornsalesio, Take Me to Your Leader Business 2 Community With social business, business profiles on all platforms, Wikipedia, and many time the companies own web-sites you can know more about a company's history...
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Social Business: There and Back Again - Business 2 Community

Social Business: There and Back Again - Business 2 Community | Corporate Social Business | Scoop.it

Business 2 Community
Social Business: There and Back Again. Setting the stage to do social well in any organization is no small feat.

WendySoucie's insight:

We all have to start the journey in social sometime. Here is one challenge for an Enterprise company who needs to figure out scaling.

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Autodesk's Brilliant New Consumer Strategy - Forbes

Forbes Autodesk's Brilliant New Consumer Strategy Forbes Autodesk is one of the granddaddies of the software industry.
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Social media pays off for businesses, study shows - Phys.Org

Social media pays off for businesses, study shows - Phys.Org | Corporate Social Business | Scoop.it
Social media pays off for businesses, study shows Phys.Org "There have been doubts about the effectiveness of social media for business because the link between a firm's efforts and the return on investment hasn't been established," explains...
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Get Out of Email: Social Business at the Tipping Point - CMSWire

Get Out of Email: Social Business at the Tipping Point - CMSWire | Corporate Social Business | Scoop.it
Get Out of Email: Social Business at the Tipping Point
CMSWire
Why email when there is social media?
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SOCIAL MEDIA NEWS: Tech brands fail on social media engagement | b2bmarketing.net

Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
WendySoucie's insight:

The study – analyzing the social media activity of the Deloitte Fast Tech 50 – revealed Facebook usage by both B2B and B2C brands has decreased over the last year. However there has been an increase of B2B brands with a presence on the site.

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Tapping Social's True Potential: Deploying Social Technology Within The ... - Business 2 Community

Tapping Social's True Potential: Deploying Social Technology Within The ... - Business 2 Community | Corporate Social Business | Scoop.it
Tapping Social's True Potential: Deploying Social Technology Within The ...
WendySoucie's insight:

The McKinsey report estimates that social technology can raise the productivity of worker interactions 20 – 25% by simplifying two key issues – onboarding and e-mail data mining.

 
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SEO 101: Video Marketing Strategy - Search Engine Journal

SEO 101: Video Marketing Strategy - Search Engine Journal | Corporate Social Business | Scoop.it
Search Engine Journal
SEO 101: Video Marketing Strategy
Search Engine Journal
Unfortunately, there are as many different video marketing strategies out there as there are SEO techniques.
WendySoucie's insight:

Are you making a play with video for your digital effort?

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The Drivers Of Brand Storytelling Strategy: Branding Strategy Insider

The Drivers Of Brand Storytelling Strategy: Branding Strategy Insider | Corporate Social Business | Scoop.it
Customers own the story of the brand now. What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, the brand conversation was based on delivery and interruption, successful...
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Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates | Corporate Social Business | Scoop.it
Which news organizations are getting the most Google+ engagement? Google+ pages ranked by average engagement, total engagement and one-year growth rates.

Via Level343, Gerrit Bes
WendySoucie's insight:

Getting G+ figured out and having tools that will allow you to post your content there are important for moving ahead. Are you posting directly or using an SMMS to post?

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Level343's curator insight, January 9, 2013 1:23 PM

Both comparisons are skewed by the fact that a year ago some of the news sites were just getting started with Google+ and hadn’t made a lot of posts yet. But it is still interesting to see the differences one year later.

Level343's comment, January 18, 2013 12:32 PM
I use various tools, from Hootsuite, triberr, also manually. I manage a few G+ accounts - What I've discovered is managing each account individually with a different sign in has kept my sanity. ;)
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Content Strategy: What's the Point?

Content Strategy: What's the Point? | Corporate Social Business | Scoop.it
At it's core, content strategy grapples with the one question about web content that we all love to ignore: What's the point?
WendySoucie's insight:

It seems strange that you spend all the time training on tools and learning all the greatest shiny objects but we don't spend enough time or budget to create the very valuable content we need to share.

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Here are some of the worst social media mistakes brands made in 2012 - Boston Business Journal

Here are some of the worst social media mistakes brands made in 2012 - Boston Business Journal | Corporate Social Business | Scoop.it
In Boston, the biggest social media meltdown this year was arguably committed by chef Marc Orfaly, who unloaded an expletive-laced rant on an unhappy customer who posted her review of her Thanksgiving dinner at Orfaly’s Boston restaurant, Pigalle,...
WendySoucie's insight:

I suggest you take some of these mistakes to heart, think before you post, and take those 10 seconds

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