Corporate Social Business
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Corporate Social Business
It's time to get your social business strategy in order.
Curated by WendySoucie
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Google+.Implications on SEO Strategy by Rand Fishkin | Search and ...

Google+ Implications on SEO Strategy by Rand Fishkin.
WendySoucie's insight:

Long term goal discussion on how best to share and how to understand what shares well for others.

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How to Build a Successful Social Business Strategy to Remember [Infographic] - CMSWire

How to Build a Successful Social Business Strategy to Remember [Infographic] CMSWire  Social business adoption is expected to increase to 57% by the year 2017.

WendySoucie's insight:

An infographic that really makes the point for social business adoption. Are you following the 10 key things?

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5 Things You Need To Execute Your B2B Social Media Strategy - Business 2 Community

5 Things You Need To Execute Your B2B Social Media Strategy - Business 2 Community | Corporate Social Business | Scoop.it
5 Things You Need To Execute Your B2B Social Media Strategy Business 2 Community 5 Things You Need To Execute Your B2B Social Media Strategy image url 1 A well-run social media strategy and program at your company is like running a passenger rail...
WendySoucie's insight:

If you are wondering how SAP does social business, Gerry Moran explains the strategic and goal focused thinking.

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See How LEGO Interlocks on Social Media - Business 2 Community

See How LEGO Interlocks on Social Media - Business 2 Community | Corporate Social Business | Scoop.it
See How LEGO Interlocks on Social Media
Business 2 Community
We asked our sample group what they liked best about LEGO's social media strategy.
WendySoucie's insight:

This is a fun story if you have kids who love legos, or love them yourself. Tie that to social media strategy and its a succesful marketing story of a company that is really extend the channel to reach customers.

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Why Creating A Content Marketing Strategy Is A Big Waste Of Time - Business 2 Community

Why Creating A Content Marketing Strategy Is A Big Waste Of Time - Business 2 Community | Corporate Social Business | Scoop.it
Why Creating A Content Marketing Strategy Is A Big Waste Of Time
Business 2 Community
I'm probably going to offend a lot of people, but here goes. If I read one more article about how to create a social media strategy, I'm going to scream.
WendySoucie's insight:

A Friday infographic.

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Stop! Before you hire a social media guru read this - Beacon News (blog)

Stop! Before you hire a social media guru read this - Beacon News (blog) | Corporate Social Business | Scoop.it
Stop! Before you hire a social media guru read this Beacon News (blog) You can then look at social media as an add-on strategy and see how it can fit with other strategies to communicate your key message to your target market (as that is the reason...
WendySoucie's insight:

As you approach your marketing these questions are critical. I especially like the mention of sustainable social media approach. If the other pieces are in place, then you can more easily expand your team and convey to them what the content strategy needs to look like.

Does your business have a marketing plan?

Do I have the people in place to make Social Media sustainable?

Do I have the building blocks to create a company-wide social media policy?

Why am I considering Social Media?

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Who is Using Social Media – Demographics ... - Proactive Report

Who is Using Social Media – Demographics ... - Proactive Report | Corporate Social Business | Scoop.it
Pew has released a report on the demographics of social media users. While the largest user segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do ...
WendySoucie's insight:

Some of the most recent stats that might help with your targeting in the next months.

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How can b2b marketers optimize social strategy in emails? - BtoB Magazine

How can b2b marketers optimize social strategy in emails? - BtoB Magazine | Corporate Social Business | Scoop.it
How can b2b marketers optimize social strategy in emails?
BtoB Magazine
Realize that social is a channel. Treat social media as a channel to syndicate your content.
WendySoucie's insight:

I have always believed that email was the first social channel and will continue to be a lead generator for b2b if done right. Integrating properly with social will make both strong channels.

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Developing Social Strategies For Clients: Thinking Beyond Facebook - WebProNews

Developing Social Strategies For Clients: Thinking Beyond Facebook - WebProNews | Corporate Social Business | Scoop.it

The Guardian (blog)
Developing Social Strategies For Clients: Thinking Beyond Facebook
Developing a solid social media strategy for a client of your firm isn't easy.

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Social media increases job transparency - Daily Trojan Online

Daily Trojan Online
Social media increases job transparency
Daily Trojan Online
As a result, students have a powerful tool at their disposal that didn't exist before: social media strategy.
WendySoucie's insight:

Another take on social media, human resources and talent management. This  article implies that social media strategy is a tool - its not. And students, while adept at using the tool have no real sense for application of this tool for strategic business - IMO.

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Social Media Has Changed What It Means To Be A Leader - Business Insider

Social Media Has Changed What It Means To Be A Leader - Business Insider | Corporate Social Business | Scoop.it
Social Media Has Changed What It Means To Be A Leader
Business Insider
Companies need to develop new types of leaders that are social media literate, that can use these tools, and can make others better at using them.
WendySoucie's insight:

Couldn't agree more with the opening line here.

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IBM's Social Media Addiction Intensifies - IT Jungle

IBM's Social Media Addiction Intensifies
IT Jungle
When it comes to eating its own dog food, IBM can't get enough of social media. Everyone at the Big Blue enterprise is expected to chow down.
WendySoucie's insight:

Great analogy about dogs here with social adoption by IBM

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Building social media communities | Socialmedia.biz

Building social media communities | Socialmedia.biz | Corporate Social Business | Scoop.it
Community is not something you can buy. Rather, it's connecting with individuals and building a base of trust, camaraderie and depth that allows your input to hold value.
WendySoucie's insight:

I like coming at social from this perspective. Community is not to be taken lightly - not in joining, infiltrating or creating.

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Social media marketing and fries: How McDonald's monitors social chatter for ... - Brafton

Social media marketing and fries: How McDonald's monitors social chatter for ... - Brafton | Corporate Social Business | Scoop.it
Brafton
Social media marketing and fries: How McDonald's monitors social chatter for ...
WendySoucie's insight:

Important note: McDonald's works with legal team to determine what comments to respond to. Got your lawyer on board?

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The Truth About Facebook's EdgeRank - Business Insider

The Truth About Facebook's EdgeRank - Business Insider | Corporate Social Business | Scoop.it
Facebook engineer Phil Zigoris told Inc. last year that the company "[doesn't] have a product or system called EdgeRank," and you don't actually see any references to EdgeRank Better to just call it the News Feed algorithm.) ...

Via Manlio Mannozzi, Gerrit Bes
WendySoucie's insight:

Now instead of seeing my friends and those I subscribed to, I will see all the paid to play posts. I could open a magazine for that experience.

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Iditarod mushers master strategy, tricks - USA TODAY

Iditarod mushers master strategy, tricks - USA TODAY | Corporate Social Business | Scoop.it
Iditarod mushers master strategy, tricks
USA TODAY
Running the Iditarod is as simple and straightforward as hitching 16 dogs in front of a sled and bolting off into the snowy horizon, right? Uh, no. Just ask some top mushers.
WendySoucie's insight:

There is always a strategy. I like the idea of staying strong by pacing your self and resting the dogs.

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B2B Social Media in Financial Services May Be the Most Overlooked Strategy - Business 2 Community

B2B Social Media in Financial Services May Be the Most Overlooked Strategy - Business 2 Community | Corporate Social Business | Scoop.it
B2B Social Media in Financial Services May Be the Most Overlooked Strategy Business 2 Community B2B Social Media in Financial Services May Be the Most Overlooked Strategy image trust stones Consumer-focused social media strategies have captured our...
WendySoucie's insight:

Terrific insight on channel distribution that covers financial services but certainly applies to other channels. See how you might integrate social with your go to market distribution channel.

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Is Your Social Media Policy Useless? - blogs.hbr.org (blog)

Is Your Social Media Policy Useless? - blogs.hbr.org (blog) | Corporate Social Business | Scoop.it
blogs.hbr.org (blog)
Is Your Social Media Policy Useless?
blogs.hbr.org (blog)
And, of course, this is why many businesses have blanket social media policies in the first place — but it's becoming increasingly clear that they're legally problematic.
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5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner | Corporate Social Business | Scoop.it
LinkedIn: Understand a few simple strategies that can help you become a smarter and more effective marketer on LinkedIn and really boost your results over time.

Via Rami Kantari, Dona Chakraborty
WendySoucie's insight:

LinkedIN is still my go to tool and channel for the Industrial B2B space.

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Rim Riahi's curator insight, February 9, 2013 11:58 PM

5 LinkedIn Marketing Tips to Grow Your Business

Philippe Trebaul's curator insight, March 2, 2013 4:15 AM
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 2013 7:55 AM
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5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


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Moving beyond buzz: Companies develop ways to stand out amid social media ... - Crain's Detroit Business

Moving beyond buzz: Companies develop ways to stand out amid social media ... - Crain's Detroit Business | Corporate Social Business | Scoop.it
Moving beyond buzz: Companies develop ways to stand out amid social media ...
Crain's Detroit Business
The cacophony of chatter and uninspired self-promotion on social media networks can be intimidating or downright off-putting.
WendySoucie's insight:

Includes some new case examples other than big business. You might find your business reflected here.

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Social Enterprise Intelligence: Improving Companies Through Employee Analytics - CMSWire

Social Enterprise Intelligence: Improving Companies Through Employee Analytics - CMSWire | Corporate Social Business | Scoop.it
Social Enterprise Intelligence: Improving Companies Through Employee Analytics
CMSWire
To be a truly successful business, companies have to start from the inside.
WendySoucie's insight:

What does your corporate enterprise look like from the inside?

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Altimeter: How 4 Leading Brands Scale Social Business - CMSWire

Altimeter: How 4 Leading Brands Scale Social Business - CMSWire | Corporate Social Business | Scoop.it
Altimeter: How 4 Leading Brands Scale Social Business
CMSWire
Social business is a complex process by nature, and a constantly growing number of variables are magnifying that complexity.
WendySoucie's insight:

When you get beyond 1 person you quickly need a SMMS tool to manage accounts, risk and exposure from too many voices.

 

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Know your customer - IBM Social Business & Enterprise Marketing Management

"The better you know me, the more ways you'll find to make me happy. Because I'm much more than data.. Know Me." - say Customers. Find out how much you know ...
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Is Google+ Really the Second Most Popular Social Media Platform? - Business 2 Community

Is Google+ Really the Second Most Popular Social Media Platform? - Business 2 Community | Corporate Social Business | Scoop.it
Is Google+ Really the Second Most Popular Social Media Platform?
Business 2 Community
Google+ is definitely an important part of social media strategy, its showing huge growth in popularity and functionality.
WendySoucie's insight:

Can't wait for some ability to post using my existing tools. I might post more if I could do that instead of a manual process.

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3 Ways Big Data and Social Media Work Together

3 Ways Big Data and Social Media Work Together | Corporate Social Business | Scoop.it
The whole idea of big data relies on the ability to gather and sort massive amounts of diverse information. One of the key sources of such varied and diverse information is social media.
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