5 Things You Need To Execute Your B2B Social Media Strategy Business 2 Community 5 Things You Need To Execute Your B2B Social Media Strategy image url 1 A well-run social media strategy and program at your company is like running a passenger rail...
If you are wondering how SAP does social business, Gerry Moran explains the strategic and goal focused thinking.
See How LEGO Interlocks on Social Media Business 2 Community We asked our sample group what they liked best about LEGO's social media strategy.
This is a fun story if you have kids who love legos, or love them yourself. Tie that to social media strategy and its a succesful marketing story of a company that is really extend the channel to reach customers.
Why Creating A Content Marketing Strategy Is A Big Waste Of Time Business 2 Community I'm probably going to offend a lot of people, but here goes. If I read one more article about how to create a social media strategy, I'm going to scream.
Stop! Before you hire a social media guru read this Beacon News (blog) You can then look at social media as an add-on strategy and see how it can fit with other strategies to communicate your key message to your target market (as that is the reason...
As you approach your marketing these questions are critical. I especially like the mention of sustainable social media approach. If the other pieces are in place, then you can more easily expand your team and convey to them what the content strategy needs to look like.
Does your business have a marketing plan?
Do I have the people in place to make Social Media sustainable?
Do I have the building blocks to create a company-wide social media policy?
Pew has released a report on the demographics of social media users. While the largest user segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do ...
Some of the most recent stats that might help with your targeting in the next months.
Daily Trojan Online Social media increases job transparency Daily Trojan Online As a result, students have a powerful tool at their disposal that didn't exist before: social media strategy.
Another take on social media, human resources and talent management. This article implies that social media strategy is a tool - its not. And students, while adept at using the tool have no real sense for application of this tool for strategic business - IMO.
Social Media Has Changed What It Means To Be A Leader Business Insider Companies need to develop new types of leaders that are social media literate, that can use these tools, and can make others better at using them.
Facebook engineer Phil Zigoris told Inc. last year that the company "[doesn't] have a product or system called EdgeRank," and you don't actually see any references to EdgeRank Better to just call it the News Feed algorithm.) ...
Iditarod mushers master strategy, tricks USA TODAY Running the Iditarod is as simple and straightforward as hitching 16 dogs in front of a sled and bolting off into the snowy horizon, right? Uh, no. Just ask some top mushers.
There is always a strategy. I like the idea of staying strong by pacing your self and resting the dogs.
B2B Social Media in Financial Services May Be the Most Overlooked Strategy Business 2 Community B2B Social Media in Financial Services May Be the Most Overlooked Strategy image trust stones Consumer-focused social media strategies have captured our...
Terrific insight on channel distribution that covers financial services but certainly applies to other channels. See how you might integrate social with your go to market distribution channel.
blogs.hbr.org (blog) Is Your Social Media Policy Useless? blogs.hbr.org (blog) And, of course, this is why many businesses have blanket social media policies in the first place — but it's becoming increasingly clear that they're legally problematic.
Moving beyond buzz: Companies develop ways to stand out amid social media ... Crain's Detroit Business The cacophony of chatter and uninspired self-promotion on social media networks can be intimidating or downright off-putting.
Includes some new case examples other than big business. You might find your business reflected here.
Is Google+ Really the Second Most Popular Social Media Platform? Business 2 Community Google+ is definitely an important part of social media strategy, its showing huge growth in popularity and functionality.
Can't wait for some ability to post using my existing tools. I might post more if I could do that instead of a manual process.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.