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Corporate Social Business
It's time to get your social business strategy in order.
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Purdue officials drilling into social media strategy - Journal and Courier

Purdue officials drilling into social media strategy - Journal and Courier | Corporate Social Business | Scoop.it
Purdue officials drilling into social media strategy Journal and Courier “Institutions have moved beyond just wanting to have a presence on social media to thinking more strategically about the value of each platform to their institution as part of...
WendySoucie's insight:

Purdue has a long way to go to catch up with Univ. of Wisconsin Madison or even Marquette on the social side. UWMadison is a great example of a brand on social with a unified voice.

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Six uncomplicated social SEO tips for small businesses - Globe and Mail

Six uncomplicated social SEO tips for small businesses - Globe and Mail | Corporate Social Business | Scoop.it
Globe and Mail
Six uncomplicated social SEO tips for small businesses
Globe and Mail
Optimize your social media profiles. The key to an SEO friendly social media profile is to be descriptive as possible.
WendySoucie's insight:

Solid tips. Especially about naming your images before posting. Most overlooked activity.

 

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Why Can't Social Business Apps Be More Professional? - BusinessNewsDaily

Why Can't Social Business Apps Be More Professional? - BusinessNewsDaily | Corporate Social Business | Scoop.it
Why Can't Social Business Apps Be More Professional?
BusinessNewsDaily
Scrape away the paint and chrome from most social applications for business and what you usually find is a pale derivative of a personal social site like Facebook.
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Panel: Social Media Changing Content Strategy - Home Media Magazine

Panel: Social Media Changing Content Strategy - Home Media Magazine | Corporate Social Business | Scoop.it
Home Media Magazine
Panel: Social Media Changing Content Strategy
Home Media Magazine
Social media is changing the game for content owners. Just ask Jill Calcaterra, chief marketing officer for media company Cinedigm Entertainment Group.
WendySoucie's insight:

Kevin Conroy, president of digital and entertainment development for Univision Communications, put it more simply: “Social is the new search.”

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A little insight into Taco Bell's social-media strategy - Business First of Louisville (blog)

A little insight into Taco Bell's social-media strategy - Business First of Louisville (blog) | Corporate Social Business | Scoop.it
A little insight into Taco Bell's social-media strategy Business First of Louisville (blog) Tressie Lieberman, director of digital and social at Taco Bell, provided some insight into Taco Bell's social media strategy in an interview with Nation's...
WendySoucie's insight:

Giving their fans the first info, sneak peak or insider info on product tactics is how Taco Bell is using social media to their advantage to grow sales.

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Salesforce targets social ads as part of big strategy - San Francisco Business Times (blog)

Salesforce targets social ads as part of big strategy - San Francisco Business Times (blog) | Corporate Social Business | Scoop.it
Siliconrepublic.com
Salesforce targets social ads as part of big strategy
San Francisco Business Times (blog)
...
WendySoucie's insight:

Apparently everyone wants a piece of the pie as FB and Twitter ramp up ad buying on their platforms.

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4 Big Ideas for Your Social Media Strategy - Inc.com

4 Big Ideas for Your Social Media Strategy - Inc.com | Corporate Social Business | Scoop.it
4 Big Ideas for Your Social Media Strategy
Inc.com
According to Natanya Anderson, the company's director of social media, Whole Foods's “local social” marketing presence evolved organically to reflect the range of products offered by region.
WendySoucie's insight:

I think I would like to investigate more about mobile images at the Enterprise level. Aviary sounds pretty interesting. Questions are management and workflow.

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Social Media Certifications Prepare Students, Employees for Social Business

Social Media Certifications Prepare Students, Employees for Social Business | Corporate Social Business | Scoop.it
Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook.
WendySoucie's insight:

Training beyond how to use any social tool is important. Understand business principles, goals and objectives and how to shift your mindset to use social to support the process.

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Facebook puts mobile at heart of strategy - The Australian

Facebook puts mobile at heart of strategy - The Australian | Corporate Social Business | Scoop.it
Facebook puts mobile at heart of strategy The Australian The concern was that because Facebook had not yet developed a clear strategy for making money on phones and tablets, the company could simply become another social networking site loaded with...
WendySoucie's insight:

Now, I have to worry about Facebook making money on every device I own. The sponsored ads will take over my phone..

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Using Social Media Strategies To Manage Your Online Reviews - Business 2 Community

Using Social Media Strategies To Manage Your Online Reviews - Business 2 Community | Corporate Social Business | Scoop.it
Using Social Media Strategies To Manage Your Online Reviews
Business 2 Community
By now, your company probably has a handle on your social media strategy.
WendySoucie's insight:

You can track just about anything, even online reviews. Key point is to respond to both positive and negative reviews in an appropriate manner.

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The 5 Worst Stereotypes About Social Media Managers - Business 2 Community

The 5 Worst Stereotypes About Social Media Managers - Business 2 Community | Corporate Social Business | Scoop.it
The 5 Worst Stereotypes About Social Media Managers
Business 2 Community
Integration with the company's overall marketing strategy should be an intricate part of the goals and objectives.
WendySoucie's insight:

Don't take your social media manager for granted.

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Male Lions Use Ambush Hunting Strategy - Science Daily (press release)

Male Lions Use Ambush Hunting Strategy - Science Daily (press release) | Corporate Social Business | Scoop.it
Male Lions Use Ambush Hunting Strategy
Science Daily (press release)
Female lions have long been observed to rely on cooperative strategies to hunt their prey.
WendySoucie's insight:

Seems like there are lots of similarities about humans in business to lions and lioness hunting strategies. Pride mentality,

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Customer Experience Is Your Competitive Advantage

Customer Experience Is Your Competitive Advantage | Corporate Social Business | Scoop.it
Customer experience is a critical aspect creating a competitive advantage in the digital age. Here are 7 things any business can do to win.
WendySoucie's insight:

The quicker you can personalize the customer experience, the more loyalty you build with your customer. Just think about the last restaurant you went back to 3 or 4 times. What made you come back?

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How Social Media Expert Guy Kawasaki Manages His Social Media ...

How I Post—A Social-Media Core Dump. By Guy Kawasaki. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of ...
WendySoucie's insight:

Some useful ideas around curation and content sourcing

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Mike Ellsworth's curator insight, May 29, 2013 5:21 PM

In short, here are Guy Kawasaki's social media methods:

 

Twitter: Mostly generated from the headlines of HolyKaw stories, four times, eight hours apart; contributions via Google+ and Facebook; and manual promotional tweets.

 

Google+: Me only. Think of me as the Mike Rowe of Google+ — I’m willing to do the “dirty jobs.”

 

Pinterest: Peg Fitzpatrick acting as me.

 

Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts.

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8 Tips for Social Business: Collaborate - Business 2 Community

8 Tips for Social Business: Collaborate - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
8 Tips for Social Business: Collaborate
Business 2 Community
The following is an adapted excerpt from the white paper “8 Tips for Social Business,” which provides an eight-step roadmap to social success.
WendySoucie's insight:

A solid list with some new examples. I like hearing about how the New York Library recognized the knowledge base they have with their librarians. My sister is a librarian...at Brown. One smart cookie.

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Social Scoop for Business: Complying with Facebook community standards - THV 11

Social Scoop for Business: Complying with Facebook community standards - THV 11 | Corporate Social Business | Scoop.it
Social Scoop for Business: Complying with Facebook community standards
THV 11
LITTLE ROCK, Ark.
WendySoucie's insight:

This makes the case for a private hosted social community for businesses that want to have control over the community they work to build. Build it on your domain.

 

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Diebold Chairman Henry DG Wallace says new strategy and cost-cutting will ... - Plain Dealer

Diebold Chairman Henry DG Wallace says new strategy and cost-cutting will ... - Plain Dealer | Corporate Social Business | Scoop.it
Diebold Chairman Henry DG Wallace says new strategy and cost-cutting will ...
Plain Dealer
Diebold Inc. is cutting 700 jobs as part of companywide efforts to reduce costs by $100 million to $150 million.
WendySoucie's insight:

Everyone is working on lean. Corporate offices as well as manufacturing. Do you consider ebusiness one of the ultimate lean operations?

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Bigger Budget? Here's How to Overhaul Your Social Recruiting Strategy - Business 2 Community

Bigger Budget? Here's How to Overhaul Your Social Recruiting Strategy - Business 2 Community | Corporate Social Business | Scoop.it
The Drum
Bigger Budget? Here's How to Overhaul Your Social Recruiting Strategy
Business 2 Community
In fact, in 2012 companies used social media to recruit for more than 80 percent of all job openings.
WendySoucie's insight:

If you aren't considering integrating marketing and social media into your tactical approach, you may find your firm on the short side of winning passive candidates.

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Social Media Marketing Quick Glance Guide - Business 2 Community

Social Media Marketing Quick Glance Guide - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
Social Media Marketing Quick Glance Guide
Business 2 Community
This guide provides reminders and tips that will help you successfully implement your social media strategy. SOCIAL MEDIA MARKETING QUICK GLANCE GUIDE.
WendySoucie's insight:

I like guides and helpful lists that remind me to take simple measures for moving forward on my social media tasks

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The National Republican Congressional Committee will now publish lists with ... - Salon

The National Republican Congressional Committee will now publish lists with ... - Salon | Corporate Social Business | Scoop.it
The National Republican Congressional Committee will now publish lists with ...
Salon
GOP's new digital strategy is BuzzFeed. The National Republican Congressional Committee will now publish lists with cute animals.
WendySoucie's insight:

Not sure this is a good thing...

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Protecting Your Social Security Number - ABC News

Protecting Your Social Security Number - ABC News | Corporate Social Business | Scoop.it
CBS Local
Protecting Your Social Security Number
ABC News
The person most responsible for shielding your Social Security Number is you. Therefore, your mission is to limit, as best you can, the universe of those who gain access to it.
WendySoucie's insight:

Just good sense.

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Spring Into A New Content Strategy - Search Engine Land

Spring Into A New Content Strategy - Search Engine Land | Corporate Social Business | Scoop.it
Search Engine Land
Spring Into A New Content Strategy
Search Engine Land
But, on the subject of website redesign, we're leading several of our clients through this right now.
WendySoucie's insight:

Now is the time to make sure you have content that fills the need for every stage of the buying cycle. Repurpose and reformat core info into a video, presentations, and blog posts and share.

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Strategy at Digital Speed - Forbes

Strategy at Digital Speed - Forbes | Corporate Social Business | Scoop.it
Strategy at Digital Speed Forbes When Jack Welch took the helm of General Electric he largely dismantled the strategic planning process, because, as he said at the time,”the books got thicker, the printing got more sophisticated, the covers got...
WendySoucie's insight:

How to become less wrong over time. I iike the way Jack Welch of GE thinks.

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When It Comes to Social Networking, Moms Know Best - Huffington Post

When It Comes to Social Networking, Moms Know Best - Huffington Post | Corporate Social Business | Scoop.it
When It Comes to Social Networking, Moms Know Best
Huffington Post
"Listen carefully, share with your friends, and don't be afraid to ask for help," is exactly what individuals and businesses must do to be socially effective.
WendySoucie's insight:

How the female approach is different in social. Would you follow your Mom's advice?

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6 top tips for social business providers - Memeburn

6 top tips for social business providers - Memeburn | Corporate Social Business | Scoop.it
Memeburn 6 top tips for social business providers Memeburn I have been interacting with numerous social business specialists over the past two to three years, and based on my conversations with these individuals, my participation on social media...
WendySoucie's insight:

I like it when people start telling the agencies what to do. This advice especially about developing differentiators is spot on.

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