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Corporate Social Business
It's time to get your social business strategy in order.
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3 Basics For Managing Social Business Data - InformationWeek

3 Basics For Managing Social Business Data - InformationWeek | Corporate Social Business | Scoop.it
3 Basics For Managing Social Business Data InformationWeek "The goal of social data intelligence is not simply to justify the existence of social business initiatives, but to recognize at a strategic level that signals from the outside world -- as...
WendySoucie's insight:

An excellent article that doesn't just tell you what to do, but provides solid examples for bringing social back to reality in enterprise terms.

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Jochem Koole's curator insight, September 11, 2013 7:01 AM

Volgens een nieuw rapport van de Altimeter Group beschikt de gemiddelde grote organisatie over 178 social media accounts en wordt er vanuit 13 verschillende afdelingen gebruik gemaakt van sociale media.


De grote uitdaging is om zakelijke waarde te halen uit al deze inspanningen en conversaties. Dit kan in 3 stappen:


  1. Zorg voor meeteenheden die iets te maken hebben met de strategie van jouw organisatie. CEO's denken niet in Likes en Shares, maar in Dollars of Euro's.
  2. Zorg dat je heldere voortgang meet. Definieer bijvoorbeeld wat 'engagement' betekent voor jouw organisatie, voordat je dit gaat meten.
  3. Prioriteer wat je meet. Sommige zaken zijn wellicht nog niet meetbaar, terwijl je andere punten wel goed kan meten.
Welk stappen ontbreken nog volgens jou?


Bron: InformationWeek

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Malaysia Airlines Globalizes Social Media Strategy - Asia Media Journal

Malaysia Airlines Globalizes Social Media Strategy - Asia Media Journal | Corporate Social Business | Scoop.it
Malaysia Airlines Globalizes Social Media Strategy
Asia Media Journal
KUALA LUMPUR – Malaysia Airlines is making a global push in its social media strategy with the launch of its Facebook page across its 18 key markets and 16 time zones.
WendySoucie's insight:

Are you ready to extend your presence globally, in multiple languages? Is Facebook the place to do it?

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Social Media: Changing How Partners Do Business One Post At A Time - CRN

Social Media: Changing How Partners Do Business One Post At A Time
CRN
"Our blog is the central hub of our social media strategy and producing really relevant content that helps drive our target audience back to our website," Coish said.
WendySoucie's insight:

Got your B2B Blog going yet?

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The 'Fast & Furious' Franchise's Diverse Strategy for Box-Office Success - Businessweek

The 'Fast & Furious' Franchise's Diverse Strategy for Box-Office Success - Businessweek | Corporate Social Business | Scoop.it
The 'Fast & Furious' Franchise's Diverse Strategy for Box-Office Success
Businessweek
Thanks to the huge, $117 million opening for Fast & Furious 6, Memorial Day weekend set a new box-office record.
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Purdue officials drilling into social media strategy - Journal and Courier

Purdue officials drilling into social media strategy - Journal and Courier | Corporate Social Business | Scoop.it
Purdue officials drilling into social media strategy Journal and Courier “Institutions have moved beyond just wanting to have a presence on social media to thinking more strategically about the value of each platform to their institution as part of...
WendySoucie's insight:

Purdue has a long way to go to catch up with Univ. of Wisconsin Madison or even Marquette on the social side. UWMadison is a great example of a brand on social with a unified voice.

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Six uncomplicated social SEO tips for small businesses - Globe and Mail

Six uncomplicated social SEO tips for small businesses - Globe and Mail | Corporate Social Business | Scoop.it
Globe and Mail
Six uncomplicated social SEO tips for small businesses
Globe and Mail
Optimize your social media profiles. The key to an SEO friendly social media profile is to be descriptive as possible.
WendySoucie's insight:

Solid tips. Especially about naming your images before posting. Most overlooked activity.

 

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Why Can't Social Business Apps Be More Professional? - BusinessNewsDaily

Why Can't Social Business Apps Be More Professional? - BusinessNewsDaily | Corporate Social Business | Scoop.it
Why Can't Social Business Apps Be More Professional?
BusinessNewsDaily
Scrape away the paint and chrome from most social applications for business and what you usually find is a pale derivative of a personal social site like Facebook.
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Panel: Social Media Changing Content Strategy - Home Media Magazine

Panel: Social Media Changing Content Strategy - Home Media Magazine | Corporate Social Business | Scoop.it
Home Media Magazine
Panel: Social Media Changing Content Strategy
Home Media Magazine
Social media is changing the game for content owners. Just ask Jill Calcaterra, chief marketing officer for media company Cinedigm Entertainment Group.
WendySoucie's insight:

Kevin Conroy, president of digital and entertainment development for Univision Communications, put it more simply: “Social is the new search.”

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A little insight into Taco Bell's social-media strategy - Business First of Louisville (blog)

A little insight into Taco Bell's social-media strategy - Business First of Louisville (blog) | Corporate Social Business | Scoop.it
A little insight into Taco Bell's social-media strategy Business First of Louisville (blog) Tressie Lieberman, director of digital and social at Taco Bell, provided some insight into Taco Bell's social media strategy in an interview with Nation's...
WendySoucie's insight:

Giving their fans the first info, sneak peak or insider info on product tactics is how Taco Bell is using social media to their advantage to grow sales.

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Salesforce targets social ads as part of big strategy - San Francisco Business Times (blog)

Salesforce targets social ads as part of big strategy - San Francisco Business Times (blog) | Corporate Social Business | Scoop.it
Siliconrepublic.com
Salesforce targets social ads as part of big strategy
San Francisco Business Times (blog)
...
WendySoucie's insight:

Apparently everyone wants a piece of the pie as FB and Twitter ramp up ad buying on their platforms.

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4 Big Ideas for Your Social Media Strategy - Inc.com

4 Big Ideas for Your Social Media Strategy - Inc.com | Corporate Social Business | Scoop.it
4 Big Ideas for Your Social Media Strategy
Inc.com
According to Natanya Anderson, the company's director of social media, Whole Foods's “local social” marketing presence evolved organically to reflect the range of products offered by region.
WendySoucie's insight:

I think I would like to investigate more about mobile images at the Enterprise level. Aviary sounds pretty interesting. Questions are management and workflow.

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Social Media Certifications Prepare Students, Employees for Social Business

Social Media Certifications Prepare Students, Employees for Social Business | Corporate Social Business | Scoop.it
Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook.
WendySoucie's insight:

Training beyond how to use any social tool is important. Understand business principles, goals and objectives and how to shift your mindset to use social to support the process.

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Facebook puts mobile at heart of strategy - The Australian

Facebook puts mobile at heart of strategy - The Australian | Corporate Social Business | Scoop.it
Facebook puts mobile at heart of strategy The Australian The concern was that because Facebook had not yet developed a clear strategy for making money on phones and tablets, the company could simply become another social networking site loaded with...
WendySoucie's insight:

Now, I have to worry about Facebook making money on every device I own. The sponsored ads will take over my phone..

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Third of firms 'do not have a social media strategy' - Digital Intelligence

Third of firms 'do not have a social media strategy' - Digital Intelligence | Corporate Social Business | Scoop.it
Nearly a third (32%) of businesses in the UK are yet to develop a social media strategy, according to a new report released this month.
WendySoucie's insight:

Opportunity in the UK for smart business focused users of social to help corporations get it. The B2B space especially. One of the best strategy training groups is Society3.com

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When Funny Becomes Inferno a Cautionary Tale of Social Media ...

When Funny Becomes Inferno a Cautionary Tale of Social Media ... | Corporate Social Business | Scoop.it
Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting. Home · Consulting .... That was only one of many tactics that fit into our strategy and well defined audience we were talking with then.
WendySoucie's insight:

It's hard to be funny in general, especially on social. I have to agree with Jay on interpretation is everything.

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e-Reputation: It's a French thing! | social disruptions

e-Reputation: It's a French thing! | social disruptions | Corporate Social Business | Scoop.it
As a fluent French speaker and reader, I often have the privilege of exploring thoughts on social media reputation and crisis management from France, Quebec, and other Gallic realms. This is a parallel universe where core ...
WendySoucie's insight:

One of the more interesting thought pieces on social reputation and strategy seen from a non American perspective.

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Why Digital Marketing Should Not be the Only Source of Your Marketing Strategy - Business 2 Community

Why Digital Marketing Should Not be the Only Source of Your Marketing Strategy - Business 2 Community | Corporate Social Business | Scoop.it
Why Digital Marketing Should Not be the Only Source of Your Marketing Strategy
Business 2 Community
With all the buzz digital marketing gets, you may believe that digital is the only marketing that currently matters.
WendySoucie's insight:

Before you jump start digital, review your business and marketing strategies. Then make some decisions on mix of channels.

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How Social Media Expert Guy Kawasaki Manages His Social Media ...

How I Post—A Social-Media Core Dump. By Guy Kawasaki. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of ...
WendySoucie's insight:

Some useful ideas around curation and content sourcing

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Mike Ellsworth's curator insight, May 29, 2013 2:21 PM

In short, here are Guy Kawasaki's social media methods:

 

Twitter: Mostly generated from the headlines of HolyKaw stories, four times, eight hours apart; contributions via Google+ and Facebook; and manual promotional tweets.

 

Google+: Me only. Think of me as the Mike Rowe of Google+ — I’m willing to do the “dirty jobs.”

 

Pinterest: Peg Fitzpatrick acting as me.

 

Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts.

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8 Tips for Social Business: Collaborate - Business 2 Community

8 Tips for Social Business: Collaborate - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
8 Tips for Social Business: Collaborate
Business 2 Community
The following is an adapted excerpt from the white paper “8 Tips for Social Business,” which provides an eight-step roadmap to social success.
WendySoucie's insight:

A solid list with some new examples. I like hearing about how the New York Library recognized the knowledge base they have with their librarians. My sister is a librarian...at Brown. One smart cookie.

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Social Scoop for Business: Complying with Facebook community standards - THV 11

Social Scoop for Business: Complying with Facebook community standards - THV 11 | Corporate Social Business | Scoop.it
Social Scoop for Business: Complying with Facebook community standards
THV 11
LITTLE ROCK, Ark.
WendySoucie's insight:

This makes the case for a private hosted social community for businesses that want to have control over the community they work to build. Build it on your domain.

 

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Diebold Chairman Henry DG Wallace says new strategy and cost-cutting will ... - Plain Dealer

Diebold Chairman Henry DG Wallace says new strategy and cost-cutting will ... - Plain Dealer | Corporate Social Business | Scoop.it
Diebold Chairman Henry DG Wallace says new strategy and cost-cutting will ...
Plain Dealer
Diebold Inc. is cutting 700 jobs as part of companywide efforts to reduce costs by $100 million to $150 million.
WendySoucie's insight:

Everyone is working on lean. Corporate offices as well as manufacturing. Do you consider ebusiness one of the ultimate lean operations?

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Bigger Budget? Here's How to Overhaul Your Social Recruiting Strategy - Business 2 Community

Bigger Budget? Here's How to Overhaul Your Social Recruiting Strategy - Business 2 Community | Corporate Social Business | Scoop.it
The Drum
Bigger Budget? Here's How to Overhaul Your Social Recruiting Strategy
Business 2 Community
In fact, in 2012 companies used social media to recruit for more than 80 percent of all job openings.
WendySoucie's insight:

If you aren't considering integrating marketing and social media into your tactical approach, you may find your firm on the short side of winning passive candidates.

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Social Media Marketing Quick Glance Guide - Business 2 Community

Social Media Marketing Quick Glance Guide - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
Social Media Marketing Quick Glance Guide
Business 2 Community
This guide provides reminders and tips that will help you successfully implement your social media strategy. SOCIAL MEDIA MARKETING QUICK GLANCE GUIDE.
WendySoucie's insight:

I like guides and helpful lists that remind me to take simple measures for moving forward on my social media tasks

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The National Republican Congressional Committee will now publish lists with ... - Salon

The National Republican Congressional Committee will now publish lists with ... - Salon | Corporate Social Business | Scoop.it
The National Republican Congressional Committee will now publish lists with ...
Salon
GOP's new digital strategy is BuzzFeed. The National Republican Congressional Committee will now publish lists with cute animals.
WendySoucie's insight:

Not sure this is a good thing...

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Protecting Your Social Security Number - ABC News

Protecting Your Social Security Number - ABC News | Corporate Social Business | Scoop.it
CBS Local
Protecting Your Social Security Number
ABC News
The person most responsible for shielding your Social Security Number is you. Therefore, your mission is to limit, as best you can, the universe of those who gain access to it.
WendySoucie's insight:

Just good sense.

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