Over the past few years the social media industry has erupted and many people now spend a large chunk of their time on the likes of Facebook, Twitter and Instagram (to name a few).
The key skills missing are team building and collaboration skills. You might want to include persuasive speaking skills as well because you do a lot of convincing and selling your strategies up the ladder. The ability to integrate and explain how social fits into the marketing plan is a make or break, gotta haveability.
Only 29% of health industry leaders believe that social media is of strategic importance for external communication, collaboration, and commerce.
I think what is key is the guidance provided about how to do social correctly with as much transparency as possible and with careful sharing of results. I don't know that the general public can easily decipher medical research, but for those looking, the increase in physicians using social and posting to blogs might be a positive.
Why Your Social Strategy Is Broken And How To Fix It Forbes As Harvard's Mikołaj Piskorski makes clear in his new book, A Social Strategy, businesses have a long way to go before they truly begin to unlock the potential of the social web.
At the end of the day, it is leading the conversation, and targeting your value add solution to the audience who is in need of this. Your strategy must "solve a social problem in a way that others cannot easily duplicate and that either lowers costs or differentiates the business by adding value to its existing offer."
The IBM Connections User Group meeting in Prague on June 16th is going to hold a session similar to the popular Pardon the Interruption format from ESPN. Submit your toughest questions now as this is going to be driven ...
Is it time to give IBM Connections another look. Find out for yourself during this session in Prague.
Alstom battle to upstage Siemens chief's grand strategy launch Reuters On Wednesday the 56-year-old Bavarian presents his grand strategy, but it is likely to be overshadowed by something that investors and even some Siemens executives fear could...
Battles for industrial giants globally might affect energy markets as Alstom accepts GE's offer for their energy unit.
Business 2 Community Social Business For Real Work 3: The Company Meeting Business 2 Community An enterprise social network can host an online, interactive, asynchronous meeting.
I believe this is a great alternative to regular meetings especially those including a global audience. It is challenging to find suitable times for everyone, so this clearly allows everyone to weigh in and provide their voice while still getting sleep.
How brands treating Facebook like paid media brought about the death of organic reach.
B2B Industrial manufacturers, late bloomers in social media for the most part, are another group hit hard by this new model. With technical products and small narrow target audiences to start, I suggest they not get caught up in the FaceBook frenzy in the first place. Stick with LinkedIn and develop a helpful blog. Your entry point in Facebook otherwise will likely mean pay to get likes + pay to play. Even the big boys won’t like the marketing spend there.add your insight...
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
This recent testing is interesting. And I think shows that a balanced approach to original versus curation can be part of a content strategy. I have a few challenges however when you consider a B2B industrial diversified manufacturer. When your company is made up of 150 division each making a different but related product in 9 technology areas, how do you set the criteria for curation and not make the mistake of bringing in a competitor. On top of that, a company with 60K employees has lots of thought leaders who always say they could generate the content you need as original, so refuse to allow curation, but never really deliver.
No one doubts that online marketing has become integrated into the long-term strategy of any successful company.
SEO has become more complicated. Perhaps the only good advice is to do your best creating and sharing content that helps your audience and prospects become more successful in their work. They will link and share your content. Google will love you. You will get found. Quality leads will go up.
While these numbers might be true on the surface, I think that some early adopters in the B2B space could effectively use both of these tools for recruiting and business leads since the competition is pretty sparse.
Tech Page One Are search engines and social networks replacing salespeople?
Several good points about people behind the data. We can get distracted by the tools to implement social selling and social business, but the biggest take away is that if we can change the people behind the tools, if we can't fundamentally shift the way our teams sell, then we will lose sales opportunities.
Embracing all-round diversity, including a mixed complement of race, gender, age, qualifications and experience – in general, people “who think differently to you” – was a business essential and competitive advantage, JSE ...
Business take note this panel discussed how "diversity was a key strength for a company, and having three or more women on the board would result in better, more efficient decision-making."
Sydney Morning Herald Cats and Kalashnikovs: Behind the ISIS social media strategy Sydney Morning Herald The jihadist group ISIL, which is threatening to overrun Iraq, operates a sophisticated social media strategy that is designed to spread fear,...
This is scary and will make me think differently about post with cats and kittens.
How the Client Experience Defines the New ROI of Social Business CMSWire I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of social technologies and even...
How can we hope to improve the Customer experience when recent reports from Gallup claim that only 13 percent of employees are engaged at work worldwide.If they are the very people who are tasked with delivering and delighting customers and prospect- do we have a chance? This article suggests other ways to measure our social journey that will better support and improve our results.
PayPal Parts Ways With Strategy Exec Who Went on Twitter Tirade Re/code PayPal said Saturday that Rakesh Agrawal, a relatively new hire of the company, has left following a series of late-night tweets that among other things, insulted other PayPal...
When will people learn, if you can't say something nice, don't say anything at all. Certainly don't do it on Twitter regardless of whose account you think you are on. Just simply hard to imagine why.
Q&A: Phillip Elliott builds logistics into social strategy Denver Business Journal If you're not sure how a business like manufacturing can utilize social media, look no further than the vice president of manufacturing operations at Littleton-based...
It is nice to see that someone termed a social media Influencer is from the manufacturing sector. We just need more them.
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines.
Keeping this kind of measurement in your social media playbook would be helpful. Don't let it constrain your blogging and posting, rather use as guidelines and best practices for optimizing your best content.
Amazon's new comparative advantage gets physical Columbia Daily Herald Old-economy companies gained their competitive advantage from things such as intellectual property, brands, physical locations and economies of scale: General Motors could...
Amazon's original advantages came from network, content and technology. Now it looks like the advantage will come from physical infrastructure as they supply more traditional services like delivery - drones - and physical locations to pick up and drop off.
Inside Facebook How to constantly improve your Facebook content strategy Inside Facebook I tend to judge businesses' social media efforts based on how much content optimization they are doing based on data.
Understanding time of day to post in the B2B Industrial space is an interesting challenge. Do you think about your audience looking at your content while they are at work or in their downtime?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.