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SharePoint 2013 To 'Supercharge' Enterprise Social Networking - Redmondmag.com

SharePoint 2013 To 'Supercharge' Enterprise Social Networking - Redmondmag.com | Corporate Social Business | Scoop.it

SharePoint 2013 To 'Supercharge' Enterprise Social Networking. Social networking is being embedded into its entire SharePoint feature set. via Redmondmag.com

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Corporate Social Business
It's time to get your social business strategy in order.
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Diversity a competitive advantage for businesses – panel

Diversity a competitive advantage for businesses – panel | Corporate Social Business | Scoop.it
Embracing all-round diversity, including a mixed complement of race, gender, age, qualifications and experience – in general, people “who think differently to you” – was a business essential and competitive advantage, JSE ...
 
WendySoucie's insight:

Business take note this panel discussed how "diversity was a key strength for a company, and having three or more women on the board would result in better, more efficient decision-making."

 
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Niche Marketing 101: 4 Advantages of Marketing to a Niche Audience - Business 2 Community

Niche Marketing 101: 4 Advantages of Marketing to a Niche Audience - Business 2 Community | Corporate Social Business | Scoop.it
Niche Marketing 101: 4 Advantages of Marketing to a Niche Audience
Business 2 Community
I've talked an awful lot about defining your target market, but it's because it is too important to ignore.
 
WendySoucie's insight:

Are these 4 advantages to focusing on a target audience enough to make you start breaking your lists down?

1. There’s less competition2. It’s easier to tailor your messaging3. It helps you develop and market a focused website4. It allows you to write content that is more effective 
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Cats and Kalashnikovs: Behind the ISIS social media strategy - Sydney Morning Herald

Cats and Kalashnikovs: Behind the ISIS social media strategy - Sydney Morning Herald | Corporate Social Business | Scoop.it
Sydney Morning Herald Cats and Kalashnikovs: Behind the ISIS social media strategy Sydney Morning Herald The jihadist group ISIL, which is threatening to overrun Iraq, operates a sophisticated social media strategy that is designed to spread fear,...
 
WendySoucie's insight:

This is scary and will make me think differently about post with cats and kittens.

 
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How the Client Experience Defines the New ROI of Social Business - CMSWire

How the Client Experience Defines the New ROI of Social Business CMSWire I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of social technologies and even...
 
WendySoucie's insight:

How can we hope to improve the Customer experience when recent reports from Gallup claim that only 13 percent of employees are engaged at work worldwide.If they are the very people who are tasked with delivering and delighting customers and prospect- do we have a chance? This article suggests other ways to measure our social journey that will better support and improve our results.

 
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PayPal Parts Ways With Strategy Exec Who Went on Twitter Tirade - Re/code

PayPal Parts Ways With Strategy Exec Who Went on Twitter Tirade - Re/code | Corporate Social Business | Scoop.it
PayPal Parts Ways With Strategy Exec Who Went on Twitter Tirade Re/code PayPal said Saturday that Rakesh Agrawal, a relatively new hire of the company, has left following a series of late-night tweets that among other things, insulted other PayPal...
 
WendySoucie's insight:

When will people learn, if you can't say something nice, don't say anything at all. Certainly don't do it on Twitter regardless of whose account you think you are on. Just simply hard to imagine why.

 
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Q&A: Phillip Elliott builds logistics into social strategy - Denver Business Journal

Q&A: Phillip Elliott builds logistics into social strategy - Denver Business Journal | Corporate Social Business | Scoop.it
Q&A: Phillip Elliott builds logistics into social strategy Denver Business Journal If you're not sure how a business like manufacturing can utilize social media, look no further than the vice president of manufacturing operations at Littleton-based...
 
WendySoucie's insight:

It is nice to see that someone termed a social media Influencer is from the manufacturing sector. We just need more them.

 
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The Best Length for Every Online Content

The Best Length for Every Online Content | Corporate Social Business | Scoop.it
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines.

 

 
WendySoucie's insight:

Keeping this kind of measurement in your social media playbook would be helpful. Don't let it constrain your blogging and posting, rather use as guidelines and best practices for optimizing your best content. 

 

 
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Amazon's new comparative advantage gets physical - Columbia Daily Herald

Amazon's new comparative advantage gets physical - Columbia Daily Herald | Corporate Social Business | Scoop.it
Amazon's new comparative advantage gets physical Columbia Daily Herald Old-economy companies gained their competitive advantage from things such as intellectual property, brands, physical locations and economies of scale: General Motors could...
 
WendySoucie's insight:

Amazon's original advantages came from network, content and technology. Now it looks like the advantage will come from physical infrastructure as they supply more traditional services like delivery - drones - and physical locations to pick up and drop off.

 
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How to constantly improve your Facebook content strategy - Inside Facebook

How to constantly improve your Facebook content strategy - Inside Facebook | Corporate Social Business | Scoop.it
Inside Facebook
How to constantly improve your Facebook content strategy
Inside Facebook
I tend to judge businesses' social media efforts based on how much content optimization they are doing based on data.
WendySoucie's insight:

Understanding time of day to post in the B2B Industrial space is an interesting challenge. Do you think about your audience looking at your content while they are at work or in their downtime?

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Social Business: It Takes a Village | SXSWi and the ...

Social Business: It Takes a Village | SXSWi and the ... | Corporate Social Business | Scoop.it
Social Business: It Takes a Village. Six years ago, it was hard to grasp how 350,000 people in a company were using social media around the world. But I had heard so much from members of the Social Media Collective and ...
WendySoucie's insight:

I have always felt that SXSWi was never really for the global industrial laggard business in social. The tracks are too edgy, the software too new, and what do musicians and actors have to do with designing and building an hydraulic pump. This particular track and thought process introduced by Social Media Today, might cause me to at least try and attend the fall conference they mention

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It's official: Penn is Microsoft's new strategy person, Reller and Bates ...

It's official: Penn is Microsoft's new strategy person, Reller and Bates ... | Corporate Social Business | Scoop.it
Former Hillary Clinton hand (and Microsoft marketeer) Mark Penn is now chief strategy officer.
WendySoucie's insight:

It is always interesting to read about personnel changes at highly visible companies.

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Chief Marketers Eye CEO, COO Roles - AdAge.com

Chief Marketers Eye CEO, COO Roles AdAge.com CMOs, now almost universally viewed as the c-suite executive with the most customer insight, are assuming responsiblities well beyond core marketing and promotion activities, in addition to actively...
WendySoucie's insight:

About time for the CMO to really have a seat at the table.

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Upsetting the app cart: Asian messaging services challenge mobile order - The Star Online

Upsetting the app cart: Asian messaging services challenge mobile order - The Star Online | Corporate Social Business | Scoop.it
Upsetting the app cart: Asian messaging services challenge mobile order The Star Online Where these internet and telecoms giants once controlled the lucrative choke points of the industry, social messaging services are fast emerging as an...
WendySoucie's insight:

If you don't have responsive design in place for your website and other properties, then you surely will be eating dust as more and more shifts mobile.

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Human-Robot Collaboration - Collaborative Robots and Vision Systems

Human-Robot Collaboration - Collaborative Robots and Vision Systems | Corporate Social Business | Scoop.it
Collaborative Robots with 3D Visions Systems are Key to Human-Robot Collaboration. Take a Look at the Future of Robotics.
 
WendySoucie's insight:

This might be my next dance partner. Looks like no one will step on toes.

 
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It's not all about marketing anymore: 3 paths to social business success - Financial Post

It's not all about marketing anymore: 3 paths to social business success - Financial Post | Corporate Social Business | Scoop.it

Financial Post
It's not all about marketing anymore: 3 paths to social business success

 
WendySoucie's insight:
Social media is morphing from a communication tool to a larger social business enabler. Key trends include

Widening the role from marketing to customer service to engineering.

Content strategies are evolving and include more diverse media types

Communities have been successful and failed. More time is being taken to build targeted communities that focus on sharable media.

The rise of social analytics to track and prove what you are doing with the spend on social.

 
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How delectable is Dunkin' Donuts' social media strategy? - Econsultancy (blog)

How delectable is Dunkin' Donuts' social media strategy? - Econsultancy (blog) | Corporate Social Business | Scoop.it
How delectable is Dunkin' Donuts' social media strategy?
 
WendySoucie's insight:

You might feel like a donut and a cup of coffee after reading this and watching the videos.

 
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Socialize Me: Give Us Your Toughest Social Business Questions for ...

Socialize Me: Give Us Your Toughest Social Business Questions for ... | Corporate Social Business | Scoop.it
The IBM Connections User Group meeting in Prague on June 16th is going to hold a session similar to the popular Pardon the Interruption format from ESPN. Submit your toughest questions now as this is going to be driven ...
 
WendySoucie's insight:

Is it time to give IBM Connections another look. Find out for yourself  during this session in Prague.

 
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Alstom battle to upstage Siemens chief's grand strategy launch - Reuters

Alstom battle to upstage Siemens chief's grand strategy launch Reuters On Wednesday the 56-year-old Bavarian presents his grand strategy, but it is likely to be overshadowed by something that investors and even some Siemens executives fear could...
 
WendySoucie's insight:

Battles for industrial giants globally might affect energy markets as Alstom accepts GE's offer for their energy unit.

 
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Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing ... - MarketingProfs.com (subscription)

Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing ... - MarketingProfs.com (subscription) | Corporate Social Business | Scoop.it
MarketingProfs.com (subscription)
Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing ...
 
WendySoucie's insight:

I have been following Maersk for a while and they do set the bar high for instagram for industrial B2B along with General Electric.

 
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Social Business For Real Work 3: The Company Meeting - Business 2 Community

Social Business For Real Work 3: The Company Meeting - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
Social Business For Real Work 3: The Company Meeting
Business 2 Community
An enterprise social network can host an online, interactive, asynchronous meeting.
 
WendySoucie's insight:

I believe this is a great alternative to regular meetings especially those including a global audience. It is challenging to find suitable times for everyone, so this clearly allows everyone to weigh in and provide their voice while still getting sleep.

 
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Facebook Levers, Social Business, And The Fate Of Earned Media |

Facebook Levers, Social Business, And The Fate Of Earned Media | | Corporate Social Business | Scoop.it
How brands treating Facebook like paid media brought about the death of organic reach.
 
WendySoucie's insight:

B2B Industrial manufacturers, late bloomers in social media for the most part, are another group hit hard by this new model. With technical products and small narrow target audiences to start, I suggest they not get caught up in the FaceBook frenzy in the first place. Stick with LinkedIn and develop a helpful blog. Your entry point in Facebook otherwise will likely mean pay to get likes + pay to play. Even the big boys won’t like the marketing spend there.add your insight...

 
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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Corporate Social Business | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
WendySoucie's insight:

This recent testing is interesting. And I think shows that a balanced approach to original versus curation can be part of a content strategy. I have a few challenges however when you consider a B2B industrial diversified manufacturer. When your company is made up of 150 division each making a different but related product in 9 technology areas, how do you set the criteria for curation and not make the mistake of bringing in a competitor. On top of that, a company with 60K employees has lots of thought leaders who always say they could generate the content you need as original, so refuse to allow curation, but never really deliver.

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Using 'Big Data' to deliver a competitive advantage - Plant Engineering

Using 'Big Data' to deliver a competitive advantage - Plant Engineering | Corporate Social Business | Scoop.it
Using 'Big Data' to deliver a competitive advantage
Plant Engineering
The digital revolution, globalization, and market forces are upending the manufacturing industry, causing manufacturers to face unprecedented challenges.
WendySoucie's insight:

Five ways for industrial manufacturers to play the big data game for efficiency improvement to win over the competition.

 

Integrated data collectionCorrelation with timeSelective storage techniquesManage interpolationsMultiple levels
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Not Seven of Nine – Eight of Nine! - Social Media to Social Business

Not Seven of Nine – Eight of Nine! - Social Media to Social Business | Corporate Social Business | Scoop.it
Back in 2011, I told you about my trip to Germany and what I learned about German companies adopting social business principles at great rate, companies like Bayer and Sennheiser. Even GAD as on stage to tell their Social ...
WendySoucie's insight:

Make sure you consider IBM in your social journey. Read the PDF summary from IBM

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Engineering Serendipity Into Innovation - Wired

Engineering Serendipity Into Innovation - Wired | Corporate Social Business | Scoop.it
Engineering Serendipity Into Innovation Wired For example, although it is beneficial to digitize the front office to improve customer experience, in many industries, companies could gain more from digitizing the back office rather than the front...
WendySoucie's insight:

"...Companies can maximize the probability of accidental innovation through deliberate, repeatable processes." Great statement.  Organizations who can operationalize and integrate into their culture will be the winners in this race.

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