Corporate purpose
Follow
Find
10 views | +0 today
Your new post is loading...
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

How Did Peter Drucker See Corporate Responsibility?

How Did Peter Drucker See Corporate Responsibility? | Corporate purpose | Scoop.it

"Leaders in every single institution and in every single sector ... have two responsibilities. They are responsible and accountable for the performance of their institutions, and that requires them and their institutions to be concentrated, focused, limited. They are responsible also, however, for the community as a whole."


Via Sabrina Murphy
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

What businesses owe the world: Then and now - Fortune Management

What businesses owe the world: Then and now - Fortune Management | Corporate purpose | Scoop.it
A 1973 Fortune feature on corporate social responsibility reveals just how much our ideas of how companies should behave have changed.
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

CSX Launches 2012 CSX Corporate Social Responsibility Report and Microsite - MarketWatch

CSX Launches 2012 CSX Corporate Social Responsibility Report and Microsite - MarketWatch | Corporate purpose | Scoop.it
CSX Launches 2012 CSX Corporate Social Responsibility Report and Microsite MarketWatch JACKSONVILLE, Fla., June 17, 2013 /PRNewswire via COMTEX/ -- CSX Corporation (NYSE:CSX) today released its 2012 Corporate Social Responsibility (CSR) report...
more...
No comment yet.
Rescooped by Alexander Hamilton from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
Scoop.it!

Innovation for a Complex World | Supplement

Innovation for a Complex World | Supplement | Corporate purpose | Scoop.it

Stanford Social Innovation Review

This special supplement includes seven articles by Judith Rodin and others, sharing global perspectives on how social innovation can promote the well-being of humanity. View the digital edition and download the complete PDF...  http://www.ssireview.org/supplement/innovation_for_a_complex_world?utm_source=Enews&utm_medium=email&utm_content=3&utm_campaign=supplement

 


Via pdjmoo
more...
No comment yet.
Rescooped by Alexander Hamilton from I can explain it to you, but I can't understand it for you.
Scoop.it!

The Bangladesh Fire and Corporate Social Responsibility

The Bangladesh Fire and Corporate Social Responsibility | Corporate purpose | Scoop.it
In the wake of the horrific clothing factory fire which killed  some 400 near Dhaka, Bangladesh, international brand name retailers whose apparel products may have been produced there are under mounting pressure both to contribute to a compensation...

Via Riaz Khan
Alexander Hamilton's insight:

The pressure on Joe Fresh to address the use of Bangladesh workers is intense.  The image they have of fresh fun clothes at bargin prices is sparking a debate about the true societal cost of cheap disposable clothing. 

more...
No comment yet.
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

Brand Ambassadors vs Disengaged Employees Infographic

Brand Ambassadors vs Disengaged Employees Infographic | Corporate purpose | Scoop.it

For more interesting employee engagement related infographics visit the pinterest page http://pinterest.com/engagementgr/interesting-infographics/

 


Via Ali Godding, Sabrina Murphy
more...
Sabrina Murphy's comment, June 26, 2012 1:48 PM
Thank you!
Scooped by Alexander Hamilton
Scoop.it!

The triple bottom line: Young Canadian found his calling in corporate responsibility

The triple bottom line: Young Canadian found his calling in corporate responsibility | Corporate purpose | Scoop.it
Name: James Temple
City:  Toronto
Age: 29
Occupation: Corporate responsibility director at PricewaterhouseCoopers LLP
James Temple worked as a professional musician, sold doughnuts and hauled manure for a greenhouse.
more...
No comment yet.
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

RSA Animate - Drive: The surprising truth about what motivates us

This lively RSAnimate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us. How to build an organisation being a "purpose maximizer".


Via Wendy Briggs Morin, Sabrina Murphy
Alexander Hamilton's insight:

Love the book Drive! 

more...
No comment yet.
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

Why Corporate Purpose is key to Outperform Competitors...and Challenging Management

Why Corporate Purpose is key to Outperform Competitors...and Challenging Management | Corporate purpose | Scoop.it

Agile and resilient organizations will thrive in 2012. 

To make this work requires a culture of shared values and principles and an empowered work force that has permission to take action and a broad network of colleagues working under common standards with shared goals.


Via Sabrina Murphy
more...
No comment yet.
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

Defining the Social Business Change Agent

Defining the Social Business Change Agent | Corporate purpose | Scoop.it

Inspiring and engaging people/employees: Leadership requirements for being a social business change agent in a world/company that is changing -the social customer is gaining influence, participation is mandatory, customers can become advocates if they are paid attention to and the employees can essentially become trusted brand ambassadors.


Via Sabrina Murphy
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

Fighting Hunger with Technology

Fighting Hunger with Technology | Corporate purpose | Scoop.it
Great Lakes Cassava Initiative and Intel educate farmers in Africa about crop diseases, restoring food security, and fighting hunger. (RT @Generationi: #DYK the growth of 40% of children under age 5 in #Africa is stunted due to malnutrition?
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

BBVA Compass releases its 2012 Corporate Responsibility Report - MarketWatch (press release)

BBVA Compass releases its 2012 Corporate Responsibility Report - MarketWatch (press release) | Corporate purpose | Scoop.it
BBVA Compass releases its 2012 Corporate Responsibility Report MarketWatch (press release) BIRMINGHAM, Ala., June 17, 2013 /PRNewswire via COMTEX/ -- BBVA Compass today released its 2012 Corporate Responsibility Annual Report, highlighting the...
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

Corporate Social Responsibility and Corporate Governance: The Contribution of Economic Theory and Related Disciplines » Free For You Download Everything

Corporate Social Responsibility and Corporate Governance: The Contribution of Economic Theory and Related Disciplines » Free For You Download Everything | Corporate purpose | Scoop.it
Lorenzo Sacconi, Corporate Social Responsibility and Corporate Governance: The Contribution of Economic Theory and Related Disciplines (International Economic Association: Conference) Englis (Corporate Social Responsibility and Corporate...
Alexander Hamilton's insight:

more than than "light reading" but still worth the read!

more...
No comment yet.
Rescooped by Alexander Hamilton from Corporate "Social" Responsibility – #CSR #Sustainability #SocioEconomic #Community #Brands #Environment
Scoop.it!

What if companies actually had to compensate society for environmental destruction from which they profit?

What if companies actually had to compensate society for environmental destruction from which they profit? | Corporate purpose | Scoop.it

April 29, 2013 Mongabay

The environment is a public good. We all share and depend on clean water, a stable atmosphere, and abundant biodiversity for survival, not to mention health and societal well-being. But under our current global economy, industries can often destroy and pollute the environment—degrading public health and communities...  http://news.mongabay.com/2013/0429-hance-teeb-externalities.html

 

 

BUSINESS SOLUTIONS FOR NATURAL CAPITAL: TEEB – The Economics of Ecosystems and Biodiversity http://www.teebweb.org/

 

ERADICATING ECOCIDE:  WHY BUSINESS LEADERS MUST STEP UP TO THE PLATE http://sco.lt/7ExcmX

 

RESPECTING HUMAN RIGHTS: SHAREHOLDERS SHIFT FROM POLICY TO ACTION  http://sco.lt/7hwpBB

 

April 19, 2013 Guardian
CAPITALISM NEEDS RETHINKING BUT WHAT ARE THE OPTIONS http://www.guardian.co.uk/sustainable-business/capitalism-needs-rethinking-what-options

 

FUTURE GENERATIONS TO PAY FOR OUR MISTAKES:  BIODIVERSITY LOSS IMPACT DOESN'T APPEAR FOR DECADES http://sco.lt/5kP4Of

 

HOLDING CORPORATIONS RESPONSIBLE:

MINING COMPANIES DEVASTATE PRISTINE WISCONSIN FOR FRAC-SAND: LEAVING A MINING, CHEMICAL WASTELAND  http://sco.lt/6gL1ov

 

March 22, 2013 Environment America
REPORT: WASTING OUR WATERWAYS 2012

INDUSTRIAL FACILITIES CONTINUE TO DUMP MILLIONS OF POUNDS OF TOXIC CHEMICALS INTO AMERICA'S RIVERS, STREAMS, LAKES AND OCEAN WATERS http://www.environmentamerica.org/reports/ame/wasting-our-waterways-2012

 

More than HALF of U.S. rivers are too polluted to support life as shocking report reveals scale of water contamination  http://sco.lt/5Gpafx

 

 

DEFORESTATION OUT OF CONTROL: THE ONGOING SIXTH MASS EXTINCTION http://sco.lt/60eudl

 

THE STATE OF THE WORLD:  IS IT TOO LATE FOR SUSTAINABILITY? http://sco.lt/4ueEQz

 

CORPORATE FOOD MONOPOLY:  FOOD AID FOR THE 21st CENTURY:  MEETING THE OBJECTIVE OR FEEDING THE BIG AG CHEMICAL CARTEL http://sco.lt/6ksGS9

 

THE SPIN:  "GREENING" THE WORLD WITH PALM OIL?  SUSTAINABLE? CORPORATE SOCIAL RESPONSIBILITY? http://sco.lt/99L6uH

 

LAND GRABBING: HOW FOREIGN "INVESTMENTS" ARE REDISTRIBUTING WEALTH, LAND AND WATER ACROSS THE GLOBE http://sco.lt/7rqpG5

 

GRAIN — LAND GRABBING FOR BIOFUELS MUST STOP http://sco.lt/7LE5cv

 

DESTRUCTIVE DAMS : BIG MONEY DRIVES EXTINCTION

Indigenous Communities, EcoSystems, Forests Devastated - http://sco.lt/6zxQWX

 

 

 

 

 

ENERGY: FRACKING AWAY THE WATER: Report warns of dwindling water supply reaching crisis point in USA http://sco.lt/5eMhNJ

 

 

CORPORATE  PROFIT IMPACTS ON:

+++ CLIMATE CHANGE http://www.scoop.it/t/changingplanet

+++ BIODIVERSITY http://www.scoop.it/t/biodiversity-is-life

+++ OUR OCEANS http://www.scoop.it/t/our-oceans-need-us

+++ OUR FOOD http://www.scoop.it/t/agriculture-gmos-pesticides

 

 

 

 

 

 

 

 

 

 


Via pdjmoo
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

Economist poll reveals the confusion of Corporate Social Responsibility - Humanosphere

Economist poll reveals the confusion of Corporate Social Responsibility - Humanosphere | Corporate purpose | Scoop.it
sigh. too many #soccinn phases to track. @TheEconomist research confirms world confused about what #CSR is, means http://t.co/64Z5TsHqKX
more...
No comment yet.
Scooped by Alexander Hamilton
Scoop.it!

Brand Reputation Management and Corporate Social Responsibility

Brand Reputation Management and Corporate Social Responsibility | Corporate purpose | Scoop.it
Do sustainability and CSR actually support brand reputation management? We check the research.
more...
No comment yet.
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

Edelman Points Out The Emergence of the new "Citizen Consumer"

Social Purpose ranks as the one purchase trigger for consumers in emerging markets such as China, Brazil, Mexico or India, far beyond design/ innovation or brand loyalty...Listen to local interviews (China & Brazil).


Via Sabrina Murphy
more...
No comment yet.
Rescooped by Alexander Hamilton from From Purpose to Engagement
Scoop.it!

Societal Purpose: A Journey in its Early Stages | Deloitte | Sustainable Brands

Societal Purpose: A Journey in its Early Stages | Deloitte | Sustainable Brands | Corporate purpose | Scoop.it

The aim of this report, based on a survey and analysis by the Economist Intelligence Unit is to explore business leaders' attitudes to corporations whose purpose is defined in terms of benefit to wider society; a societal purpose.

 

It reveals that 39% of senior leaders believe that the value of a business should be measured by the positive contribution that the core business makes to society as well as by its profits.  


Via Ali Godding, Sabrina Murphy
more...
No comment yet.
Rescooped by Alexander Hamilton from The Twinkie Awards
Scoop.it!

Brand Management - Customers Demanding Corporate Responsibility : MarketingProfs Article

Brand Management - Customers Demanding Corporate Responsibility : MarketingProfs Article | Corporate purpose | Scoop.it

Brand Management - Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands.


Via Brian Yanish - MarketingHits.com, The Twinkie Awards
more...
Blake Holmes's comment, August 21, 2013 1:15 AM
This article was very interesting to me for a number of reasons. The implications it had for the topic of brand management are significant as you have stated, as brands should be constantly attempting to form and maintain an image that is positive to consumers. One way of doing this as stated in the article is showing willingness and participation in social responsibility (humanitarian and environmental issues etc.) I feel that this is an important message that one would hope corporations are involved in as it should be at the forefront of every human being whether in a business environment or not, to demonstrate compassion and selflessness in areas as important as these. It does make me wonder however, how many corporations would engage in these activities out of genuine motives or just to pander to the values of consumers. Also these consumer values can also be questioned as although it is stated in the article many consumers would switch brands, there is a possibility this assertion may have been made to covey a desired self-image, rather than actual intention. Ultimately though the article was interesting and the key points you listed were the ones that i too found most important in the article. Thanks for your insight
Zachary Woods's comment, August 21, 2013 8:32 PM
I agree with the article in the sense that no company can exist in today's society without public consent(we must do what the public what and look good to them or else they wont buy our products), but I am just surprised about the lack of skepticism of consumers.Only 12 per cent want regulation on what companies can and can't sponsor.Would the rest be okay with a Tobacco company sponsoring a university that does studies on lung cancer? I suppose it's all about finding the right CSR for your brand, but still it's interesting to see what people want to see from modern companies.
Liz Reid's curator insight, August 21, 2013 10:30 PM

This article highlights how corporate social responsibility is becoming increasingly important in terms of how brands manage their image and identity. The overwhelming response from the study outlined in this article is that organisations must exercise CSR. It seems that brands can no longer just do their job, they must give back to the communities and audiences that they engage with. For example, the uproar that occured when Cadbury began using Palm Oil in their products highlights how active audiences are in demanding that brands exercise CSR. Another example would be the positive image that surrounds Westpac, due to their involvement in the rescue helicopter service. It is clear that brands must ensure they exercise CSR in order to stay on good terms with their consumers. It is interesting to note how consumers will actually move from a brand that does not exericse CSR to one that does, meaning that brands must manage their CSR closely in order keep consumers happy.