Corporate Identity
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Corporate Identity
News on branding, corporate identity, visual identity
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Channel 4 Launches New Channel, 4seven

Channel 4 Launches New Channel, 4seven | Corporate Identity | Scoop.it

Channel 4 today announced the launch of 4seven, its first new channel since More4 came on air in 2005. The new channel (operating under the codename Project Shuffle) is designed to give viewers ...

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Fanta Launches New Campaign under ‘More Fanta, Less Serious’ Umbrella

Fanta Launches New Campaign under ‘More Fanta, Less Serious’ Umbrella | Corporate Identity | Scoop.it

Fanta is launching a new, integrated campaign that aims to engage consumers and bring the fun, dynamic Fanta brand to life. Comprising of a lively, compelling new TVC, sampling and PR activity, and an exciting digital game, the campaign challenges the audience to join the fun and chase the great taste of Fanta.

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Return of the Rainbow | 5 Reasons why IT IS the new Apple logo | Stark Insider

Return of the Rainbow | 5 Reasons why IT IS the new Apple logo | Stark Insider | Corporate Identity | Scoop.it

03.08.2012

By Clinton Stark

 

[...] Some are suggesting this is a new logo, and that Apple will unveil it this year. I hope that’s true, and think it makes perfect sense. Here’s why.

 

1. Tim Cook needs to make Apple his own

2. The current Apple logo is 14 years old

3. Microsoft went monochromatic, so Apple needs to do the opposite

4. 3D, 4K, and Holographic are the future

5. It just feels right

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SI Group Corporate Identity Revamp

SI Group Corporate Identity Revamp | Corporate Identity | Scoop.it

SI Group is a company based in the south of Johannesburg and the functions of the divisions under the group umbrella range very widely from staffing solutions, other various industrial and corporate sectors and end up rather unglamorously at industrial and domestic tyre sales.

 

By ID Digital

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March 6 | Goodbye Android Market, Hello Google Play

March 6 | Goodbye Android Market, Hello Google Play | Corporate Identity | Scoop.it

March 6, 2012

 

All of Google’s digital media services have been rebranded to fly under a brand new banner: Google Play.

 

According to Google Engineering Director Chris Yerga, the rebranding was something Google has been contemplating for quite some time, but the company felt that this was the “natural time” to pull the trigger.

 

Video (Introducing Google Play);

http://www.youtube.com/watch?v=GdZxbmEHW7M

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New on-air look: Club RTL (Belgium)

New on-air look: Club RTL (Belgium) | Corporate Identity | Scoop.it

Club RTL is a Belgian commercial TV channel, launched in 1995 as the second channel from RTL-TVI, French Belgium's largest commercial broadcaster.

 

In early March, it introduced a new on-air look, which it describes brighter and more modern. The most visible change is a series of new break bumpers that are comparatively simple logo form-ups. The channel logo remains unchanged.

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Updated logo: Alpro (soya)

Updated logo: Alpro (soya) | Corporate Identity | Scoop.it

Alpro is a maker of soy-based food and drinks that are available in several European countries, where it is often a leader in its field. In February, it expanded into other sorts of plant-based foods by launching Almond Milk and Hazelnut Drink.

 

A result of this is that Alpro's logo had to be changed, as it featured a soy bean and the word "soya". The soy bean has been replaced by a rising sun behind a green leaf, and the slogan "Enjoy Plant Power" has been added. The Alpro wordmark has also gotten a new typeface.

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New look: Ramlösa (Carlsberg, Sweden)

New look: Ramlösa (Carlsberg, Sweden) | Corporate Identity | Scoop.it

Ramlösa is a Swedish brand of mineral water, bottled in Ramlösa in the southern part of the country. The well was founded in 1707, and the water has been available in its current bottled form for about a century. Today, the brand and the bottling plant are owned by Carlsberg.

 

Recently, Ramlösa introduced a new label design for its retail packaging for non-flavoured water, called "Ramlösa Original". The new label was designed by the Swedish agency Nine, which has done a lot of design work for Carlsberg, including Ramlösa's acclaimed premium packaging last year

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New look: DMAX

New look: DMAX | Corporate Identity | Scoop.it

DMAX is a German free-to-air TV channel operated by Discovery Communications. Launched in 2006, it has established itself as channel with non-fiction programming for men. On February 29, it introduced a new on-air identity.

 

At the center of the package is a 3D rendering of the DMAX logo, through which images from programmes can be seen. New idents are based on a theme called "Creative Energy", with various creative renderings of the logo.

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New Universal Logo

New Universal Logo | Corporate Identity | Scoop.it

As part of their ongoing 100th anniversary celebration Universal Pictures has just premiered a new animated version of their famous globe logo. The new sequence has been created by digital effects powerhouse Weta (of Lord of the Rings fame) and features detailed satellite imagery on the globe as well as a new take on the recognizable intro music.

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The Branding Source: New logo: Belfius

The Branding Source: New logo: Belfius | Corporate Identity | Scoop.it

Dexia is a Belgian-French financial institution that got into trouble following the financial crisis. The Belgian banking operations were split off and taken over by the Belgian government. Recently, it announced that it would change its name from Dexia Bank Belgium to Belfius, and a new logo was unveiled on March 1.

 

The name is a combination of Belgium (Bel-), finance (-fi-) and the English word "us", summarizing the comapny's mission, which is to be a bank with local roots that listens to and learns from its costumers. The name is also easy to pronounce is many European languages. The new logo features an equal sign, to signal that the bank considers its costumers to be its equals.

 

The new corporate identity is credited to Hoet & Hoet and the bank's communication bureau Boondoggle.

 

Brand implementation by NykampNyboer;

http://bit.ly/wqb2sK

 

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Scanning for Shapes in Clouds - Brand New

Scanning for Shapes in Clouds - Brand New | Corporate Identity | Scoop.it

Established in 2001 in Edinburgh, Scotland and now with offices in Singapore, Skyscanner is an online travel search site that finds the best deals and connects users directly to the airline, hotel, car rental service, or travel agent, so it doesn’t take commissions from the user.

 

Skyscanner is available in over 25 different languages and has been lauded as one of the best travel search sites by media publications across Europe. Last week, Skyscanner introduced a new identity designed by Glasgow, Scotland-based Stand.

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Jean Paul Gaultier Becomes Diet Coke’s New Creative Director

Jean Paul Gaultier Becomes Diet Coke’s New Creative Director | Corporate Identity | Scoop.it

Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging.

 

Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.

 

Video (The Serial Designer rocks out);

http://youtu.be/qoTR5bqsx-w

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New logo: Malaysia Airlines

New logo: Malaysia Airlines | Corporate Identity | Scoop.it

The Malaysian flag carrier Malaysia Airlines unveiled a new livery yesterday, March 8, when they showcased a new Airbus A380-800. The red and blue lines of the previous livery have been replaced by lines in three blue colour tones. The airline has also introduced an updated logo.

 

The new look gives up the red to go all-blue. The wordmark has been modernised with a new typeface and the kite has been turned blue and slightly remodeled.

 

The agency behind this redesign doesn't appear to have been revealed yet, but it has previously been announced that DraftFCB/FutureBrand and Johan Design Associates had been shortlisted for a corporate identity pitch.

 

Video;

http://youtu.be/xypzPcv2OAA

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Rainbow Colored Apple Featured At Media Event

Rainbow Colored Apple Featured At Media Event | Corporate Identity | Scoop.it

As Apple CEO Timothy D. Cook left the stage at the close of the company's media event on Wednesday, a rainbow tie-dye Apple logo appeared on the huge screen behind him.

 

Looking at the color placement, the logo represents a sort of reverse cutout from the the huge Apple splash on the outside of the Yerba Buena Center for the Arts in San Francisco, where Wednesday's event took place.

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New Logo: Enzo Cucina (Sao Paulo, Brazil)

New Logo: Enzo Cucina (Sao Paulo, Brazil) | Corporate Identity | Scoop.it

Enzo Cucina is a new Italian Buffet based in São Paulo, Brazil. By Hian Battiston.

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Is This the New Apple Logo?

Is This the New Apple Logo? | Corporate Identity | Scoop.it

Put your Apple Kremlinology hat on, folks, and look at the colorful logo on the right of this image. That was the logo that Apple used today to close their presentation, which they usually close with their metal logo.

 

I LOVE DOUBLE RAINBOWS

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New logo for the city of Kiev (Ukraine)

New logo for the city of Kiev (Ukraine) | Corporate Identity | Scoop.it

Kiev, the capital city of Ukraine, has held a contest to select a new logo. After a public appeal, ten entries were selected and put up to an online vote between February 6 and March 6.

 

The entry that got the most votes can bee seen above and features four blobs in different colours, all representing different aspects of the city:


• A blue drop for the Dnieper River, which runs through the city
• A green chestnut for Kiev's parks
• A yellow dome for the temples
• A red heart characterising Kiev as a city where there is love and goodness. It also resembles the wings of Michael the Archangel, who is depicted in the city's coat of arms.

 

Is also included a slogan, which translates as "The city where it all starts". The logo was created by the marketing company fedoriv.com and a design bureau called Karandash.

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New logo: beTV (Sony Pictures Television, Asia)

New logo: beTV (Sony Pictures Television, Asia) | Corporate Identity | Scoop.it

AXN Beyond is a cable-television channel owned by Sony Pictures Television available is several Asian countries. Originally dedicated the mystery, horror and the paranormal, the channel has recently started more widely appealing American drama such as Pan Am, A Gifted Man and Necessary Roughness.

 

To reflect this, the channel announced this week that it would change its name to beTV on April 2, using the logo seen above.

 

A press release said that "beTV will sport a logo and identity in vibrant orange complemented by a set of warm colours to offer an on-air look that is both casual and contemporary".

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New on-air identity for STUDIO (Australia)

New on-air identity for STUDIO (Australia) | Corporate Identity | Scoop.it

Studio is an Australian cable-satellite channel dedicated to the arts, owned by the Special Broadcasting Service (SBS).

 

On March 1, it launched a new on-air identity based around the tagline "Everyday Inspires", created by Australian broadcast design agency Ink Project, who were also behind the rebrand of SBS' movie channel World Movies back in August.

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New logo: Poznań Airport (Poland)

New logo: Poznań Airport (Poland) | Corporate Identity | Scoop.it

Poznań-Ławica Airport is an airport located in Poznań, Poland's fifth largest city, and one of its oldest. Yesterday, it unveiled a new logo.

 

The logo was created at an agency called Diagram Branding Design and is inspired by the star in Poznań's city logo, but also resembles and airplane and the letter L.

 

The blue colour also comes from Poznań's logo, as is contrasted with a vibrant amaranth.

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US Speedskating: New identity and uniforms

US Speedskating: New identity and uniforms | Corporate Identity | Scoop.it

US Speedskating is a non-profit organization that serves as the governing body for the sport of speedskating in the United States and responsible for getting athletes to the Winter Olympic Games.

 

The US Speedskating team has won an impressive 85 Olympic medals.

 

Last year they introduced a new identity and uniforms designed by Salk Lake City, UT-based Struck.

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Norfolk & Norwich Festival unveils new visual identity with Silk Pearce

Norfolk & Norwich Festival unveils new visual identity with Silk Pearce | Corporate Identity | Scoop.it

Norfolk & Norwich Festival has unveiled a rebrand, including a new visual identity, with Silk Pearce, centred on a contemporary interpretation of woodblock type.

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Harrison's Smile - Brand New

Harrison's Smile - Brand New | Corporate Identity | Scoop.it

Established this year, Harrison’s Fund is a new charity in the UK created to fight Duchenne Muscular Dystrophy — an affliction most common in boys who first show signs at toddler age and whose muscles will give in by the time they are teenagers or in their early twenties.

 

The fund is named after the founders’ son, 5-year-old Harrison Smith, diagnosed in 2011. Their new logo was created by London-based Pearlfisher.

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