Corporate Identity
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Corporate Identity
News on branding, corporate identity, visual identity
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Restyling Belgium Newspaper 'DE TIJD' (size, logo, typeface)

Restyling Belgium Newspaper 'DE TIJD' (size, logo, typeface) | Corporate Identity | Scoop.it

The Belgium Newspaper 'DE TIJD' is presented with a new logo, typeface and new format (Berliner).

 

More info;

http://youtu.be/S9XzJWshfCk

 

 

 

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New logo, positioning and attitude - ABM

New logo, positioning and attitude - ABM | Corporate Identity | Scoop.it

Formerly known as "American Building Maintenance" (1949).

 

Credits:
C.E.O. - Henrik Slipsager
C.M.O. - Tracy Price, EVP and Brett Knox, SVP Marketing
Identity design - Joe Finocchiaro and Jerry Kuyper
Applications design - RiechesBaird

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Moscow Design Museum

Moscow Design Museum | Corporate Identity | Scoop.it

Lava heeft een identiteit en een website voor het Moscow Design Museum ontworpen. De stijl die ontwikkeld is voor het pop-up museum is gebaseerd op Moskouse glaspatronen. De website van het Moscow Design Museum staat online.

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New Identity: Port of Kiel (Germany)

New Identity: Port of Kiel (Germany) | Corporate Identity | Scoop.it

The new brand identity of the PORT OF KIEL comes from the renowned Hamburg-based agency MUTABOR design.

 

See;

http://www.mutabor.de/en/press/440/mutabor-entwickelt-neuen-markenauftritt-f%C3%BCr-den-seehafen-kiel

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ICO unveils digital strategy for paper company GFSmith

ICO unveils digital strategy for paper company GFSmith | Corporate Identity | Scoop.it
ICO Design Partners has created a new website for paper company GFSmith which it hopes will ‘inspire and educate’ site visitors.
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Hill Holiday Goes Minimal

Hill Holiday Goes Minimal | Corporate Identity | Scoop.it

Established in 1968 in Boston, Hill Holiday — a member of the Interpublic Group conglomerate — is an advertising agency with over 850 employees across three offices in Boston, New York, and Greenville. Their clients include Dunkin’ Donuts, CIGNA, Major League Baseball, Toys R Us, and more.

 

Recently, they introduced a new identity for themselves designed in-house.

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Pentagram’s Pearce and Ramchandani brand Hong Kong retail development

Pentagram’s Pearce and Ramchandani brand Hong Kong retail development | Corporate Identity | Scoop.it
Pentagram partners Harry Pearce and Naresh Ramchandani have created an identity for the newly renamed Landmark shopping complex in Hong Kong.
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Blue Marlin creates ‘loveable swine’ identity for Orchard Pig cider and apple juice range | UK

Blue Marlin creates ‘loveable swine’ identity for Orchard Pig cider and apple juice range | UK | Corporate Identity | Scoop.it
Blue Marlin has created a new visual identity for Orchard Pig cider and apple juice range, aiming to reflect the brand’s ‘truly loveable swine’ character.
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Logo round-up: February 2012

Logo round-up: February 2012 | Corporate Identity | Scoop.it

February gave new visual identities to major brands such as the AP, Windows and Jaguar, as well as new logos for a bunch of other brands.

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New Hues For KitchenAid® Small Appliance Collection

New Hues For KitchenAid® Small Appliance Collection | Corporate Identity | Scoop.it

KitchenAid, the pioneer in bringing color to small appliances, is adding two new color options, Crystal Blue and Frosted Pearl, to its extensive palette of over 30 Stand Mixer colors and finishes.

 

The brand also is introducing vibrant, new color choices across its high performance appliance collection, including blenders, food choppers, hand blenders and hand mixers in Crystal Blue, Green Apple, Majestic Yellow and Tangerine.

 

Online store Dillards;

http://www.dillards.com/shop/KitchenAid/Home/_/N-17331Zlfya

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Madonna's New Dare - Footwear: Truth or Dare

Madonna's New Dare - Footwear: Truth or Dare | Corporate Identity | Scoop.it

Madonna will soon be dancing in her own shoes.

 

The music icon is making her fashion mark again with a line of footwear under the new Truth or Dare label, owned by MG Icon. The collection will launch for fall ’12 and will be produced by Aldo Group Inc., marking the first footwear license agreement for the company.

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Starbucks Grinds Out New Territory with Its Own Single-Cup Coffee Maker

Starbucks Grinds Out New Territory with Its Own Single-Cup Coffee Maker | Corporate Identity | Scoop.it

Talk about vertical integration! Starbucks is taking the concept to new heights — er, depths — with its announcement of the imminent introduction of its own machine to make single cups of coffee.

 

The product, named Verismo, will be launched soon and sold at some Starbucks stores as well as specialty retail locations right away and then more heavily marketed and sold in the fall. The machine was developed with Krueger, a German-based company, and it "combines Starbucks signature Espresso Roast and drink recipes with precise Swiss engineering and a patent-pending high pressure extraction capability," Starbucks said in a press release.

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AGDA is the new… | Australia

AGDA is the new… | Australia | Corporate Identity | Scoop.it

The Australian Graphic Designer Association (AGDA) collaborated with the Australian subsidiary of Interbrand (@InterbrandAusNZ) to design the new identity, particularly because of a turbulent year 2011.

 

The aim was to give the AGDA "a strong, relevant and inspiring voice. A voice that would better engage with a thriving design community."

 

At the opening ceremony each participant was invited to complete the famous " ____ is the new black".

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Topdesigner biedt 100 procent rendement

Topdesigner biedt 100 procent rendement | Corporate Identity | Scoop.it
Enkele aandeelhouders van Michael Kors Holdings kiezen eieren voor hun geld en pakken amper drie maanden na de beursgang 100 procent winst.
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Identity for Gabia (Korea)| Lava Graphic Design, Amsterdam

Identity for Gabia (Korea)| Lava Graphic Design, Amsterdam | Corporate Identity | Scoop.it

Het Koreaanse bedrijf is een solide expert op het gebied van internet. Ze vormen de verbinding met internet, en verzorgen daarmee eindeloze connecties tussen mensen, bedrijven en organisaties.

 

Het ontwerp is daarom gebaseerd op de punt van ‘.com’, ‘.kr’, de punt staat symbool voor de connectie. In het logo is de punt daarom achter het woord gabia geplaatst. De lijnen staan voor de grenzeloze verbindingen zien en eindeloze netwerken. De identiteit visualiseert snelheid, lichtheid, en eindeloze en doorlopende connecties.

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Preview: National Geographic Channel’s Global Rebrand (2012)

Preview: National Geographic Channel’s Global Rebrand (2012) | Corporate Identity | Scoop.it

National Geographic Channel has begun rolling out the much anticipated global rebrand under the new positioning “This is who we are”.

 

The campaign and new look (which rolls out in key international markets) aims to help viewers connect to the legacy of Nat Geo’s daring and passionate explorers.

 

Branding films for National Geographic 2012 identity campaign created by Lumbre. See;

 

http://www.lumbre.tv

 

http://vimeo.com/35651682

 

 

 

 

 

 

 

 

 

 

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Cilio Technologies Unveils New Brand Identity

Cilio Technologies Unveils New Brand Identity | Corporate Identity | Scoop.it

The Cilio Technologies team chose LaunchPoint Corporation, a Chicago-area based consulting and services organization, and Keane Creative, a Tempe, Arizona brand development and creative team, to guide the rebranding process.

 

To see more about the inspiration and the process, visit:
http://www.keane.co/blog/2012/03/05/rebrand-launch-cilio/

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Designhouse and Tangerine work on Heathrow Express overhaul

Designhouse and Tangerine work on Heathrow Express overhaul | Corporate Identity | Scoop.it
Designhouse has created a new identity for Heathrow Express as part of a £15 million investment in the service, which includes new seats and interiors designs by Tangerine.
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Smith & Milton's Helix rebrand uses an English Pointer

Smith & Milton's Helix rebrand uses an English Pointer | Corporate Identity | Scoop.it
Smith & Milton has created a new visual identity for Helix, a London-based reinsurance asset collection business, using an English Pointer dog as visual metaphor.
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Studio H overhauls BD Foods brand | UK

Studio H overhauls BD Foods brand | UK | Corporate Identity | Scoop.it
Studio H has rebranded catering company BD Foods with an identity which visually references the names of founders John Davis and Clive Barker.
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New brand for tourist railways - Tasmania, Australia

New brand for tourist railways - Tasmania, Australia | Corporate Identity | Scoop.it

The Labor Member for Lyons Rebecca White today congratulated the Tasmanian Association of Tourist Railways for its new marketing campaign, “Great Rail Experiences Tasmania”, which was officially launched at Sheffield this morning.

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Comcast Kicks Off 4 Celeb-Backed Minority-Owned Networks

Comcast Kicks Off 4 Celeb-Backed Minority-Owned Networks | Corporate Identity | Scoop.it

As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that.

 

Revolt - Sean "Diddy" Combs

Aspire - Magic Johnson

El Rey - Robert Rodriguez (& Fogelman/Patwa)

BabyFirst Americas - Constantino "Said" Schwarz

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New Internet TV Network to Feature Larry King

New Internet TV Network to Feature Larry King | Corporate Identity | Scoop.it

Carlos Slim Helú, the Mexican billionaire, is financing an Internet television network called Ora.tv that will feature Larry King, the former CNN interviewer, in a return to the interviewer’s chair.

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John Lewis Design Collective | New at Pentagram

John Lewis Design Collective | New at Pentagram | Corporate Identity | Scoop.it

Harry Pearce and his team at Pentagram have designed the identity for the John Lewis Design Collective.

 

The mark created in collaboration with John Lewis Brand Creative is a reversed out ‘D’ in a solid ‘C’ and is being applied to promotional material as well as being used in publications, point of sale and in store promotions.

 

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TFO Rules - Brand New

TFO Rules - Brand New | Corporate Identity | Scoop.it

Originally launched in 1985 as La Chaîne Française, TFO (Télé-Française d’Ontario), as it was renamed in 1995, is a Canadian French-language educational and cultural public service television channel owned by the Government of Ontario.

 

TFO has a dual focus on children programming as well as documentaries and other cultural programming for adults. The channel is now one component of the larger Groupe Média TFO, which produces web series and content for other partners. This February, TFO introduced a new identity designed by Toronto-based Lowe Roche.

 

Vimeo (Summary of the identity);

http://vimeo.com/38064389

 

YouTube (TFO révèle son image...);

http://youtu.be/1OxmL4AOzmE

 

 

 

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