Corporate Identity
Follow
Find
40.8K views | +5 today
Corporate Identity
News on branding, corporate identity, visual identity
Your new post is loading...
Your new post is loading...
Scooped by Niels Biersteker
Scoop.it!

Cilio Technologies Unveils New Brand Identity

Cilio Technologies Unveils New Brand Identity | Corporate Identity | Scoop.it

The Cilio Technologies team chose LaunchPoint Corporation, a Chicago-area based consulting and services organization, and Keane Creative, a Tempe, Arizona brand development and creative team, to guide the rebranding process.

 

To see more about the inspiration and the process, visit:
http://www.keane.co/blog/2012/03/05/rebrand-launch-cilio/

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Designhouse and Tangerine work on Heathrow Express overhaul

Designhouse and Tangerine work on Heathrow Express overhaul | Corporate Identity | Scoop.it
Designhouse has created a new identity for Heathrow Express as part of a £15 million investment in the service, which includes new seats and interiors designs by Tangerine.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Smith & Milton's Helix rebrand uses an English Pointer

Smith & Milton's Helix rebrand uses an English Pointer | Corporate Identity | Scoop.it
Smith & Milton has created a new visual identity for Helix, a London-based reinsurance asset collection business, using an English Pointer dog as visual metaphor.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Studio H overhauls BD Foods brand | UK

Studio H overhauls BD Foods brand | UK | Corporate Identity | Scoop.it
Studio H has rebranded catering company BD Foods with an identity which visually references the names of founders John Davis and Clive Barker.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New brand for tourist railways - Tasmania, Australia

New brand for tourist railways - Tasmania, Australia | Corporate Identity | Scoop.it

The Labor Member for Lyons Rebecca White today congratulated the Tasmanian Association of Tourist Railways for its new marketing campaign, “Great Rail Experiences Tasmania”, which was officially launched at Sheffield this morning.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Comcast Kicks Off 4 Celeb-Backed Minority-Owned Networks

Comcast Kicks Off 4 Celeb-Backed Minority-Owned Networks | Corporate Identity | Scoop.it

As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that.

 

Revolt - Sean "Diddy" Combs

Aspire - Magic Johnson

El Rey - Robert Rodriguez (& Fogelman/Patwa)

BabyFirst Americas - Constantino "Said" Schwarz

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New Internet TV Network to Feature Larry King

New Internet TV Network to Feature Larry King | Corporate Identity | Scoop.it

Carlos Slim Helú, the Mexican billionaire, is financing an Internet television network called Ora.tv that will feature Larry King, the former CNN interviewer, in a return to the interviewer’s chair.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

John Lewis Design Collective | New at Pentagram

John Lewis Design Collective | New at Pentagram | Corporate Identity | Scoop.it

Harry Pearce and his team at Pentagram have designed the identity for the John Lewis Design Collective.

 

The mark created in collaboration with John Lewis Brand Creative is a reversed out ‘D’ in a solid ‘C’ and is being applied to promotional material as well as being used in publications, point of sale and in store promotions.

 

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

TFO Rules - Brand New

TFO Rules - Brand New | Corporate Identity | Scoop.it

Originally launched in 1985 as La Chaîne Française, TFO (Télé-Française d’Ontario), as it was renamed in 1995, is a Canadian French-language educational and cultural public service television channel owned by the Government of Ontario.

 

TFO has a dual focus on children programming as well as documentaries and other cultural programming for adults. The channel is now one component of the larger Groupe Média TFO, which produces web series and content for other partners. This February, TFO introduced a new identity designed by Toronto-based Lowe Roche.

 

Vimeo (Summary of the identity);

http://vimeo.com/38064389

 

YouTube (TFO révèle son image...);

http://youtu.be/1OxmL4AOzmE

 

 

 

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Channel 4 Launches New Channel, 4seven

Channel 4 Launches New Channel, 4seven | Corporate Identity | Scoop.it

Channel 4 today announced the launch of 4seven, its first new channel since More4 came on air in 2005. The new channel (operating under the codename Project Shuffle) is designed to give viewers ...

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Fanta Launches New Campaign under ‘More Fanta, Less Serious’ Umbrella

Fanta Launches New Campaign under ‘More Fanta, Less Serious’ Umbrella | Corporate Identity | Scoop.it

Fanta is launching a new, integrated campaign that aims to engage consumers and bring the fun, dynamic Fanta brand to life. Comprising of a lively, compelling new TVC, sampling and PR activity, and an exciting digital game, the campaign challenges the audience to join the fun and chase the great taste of Fanta.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Return of the Rainbow | 5 Reasons why IT IS the new Apple logo | Stark Insider

Return of the Rainbow | 5 Reasons why IT IS the new Apple logo | Stark Insider | Corporate Identity | Scoop.it

03.08.2012

By Clinton Stark

 

[...] Some are suggesting this is a new logo, and that Apple will unveil it this year. I hope that’s true, and think it makes perfect sense. Here’s why.

 

1. Tim Cook needs to make Apple his own

2. The current Apple logo is 14 years old

3. Microsoft went monochromatic, so Apple needs to do the opposite

4. 3D, 4K, and Holographic are the future

5. It just feels right

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

ICO unveils digital strategy for paper company GFSmith

ICO unveils digital strategy for paper company GFSmith | Corporate Identity | Scoop.it
ICO Design Partners has created a new website for paper company GFSmith which it hopes will ‘inspire and educate’ site visitors.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Hill Holiday Goes Minimal

Hill Holiday Goes Minimal | Corporate Identity | Scoop.it

Established in 1968 in Boston, Hill Holiday — a member of the Interpublic Group conglomerate — is an advertising agency with over 850 employees across three offices in Boston, New York, and Greenville. Their clients include Dunkin’ Donuts, CIGNA, Major League Baseball, Toys R Us, and more.

 

Recently, they introduced a new identity for themselves designed in-house.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Pentagram’s Pearce and Ramchandani brand Hong Kong retail development

Pentagram’s Pearce and Ramchandani brand Hong Kong retail development | Corporate Identity | Scoop.it
Pentagram partners Harry Pearce and Naresh Ramchandani have created an identity for the newly renamed Landmark shopping complex in Hong Kong.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Blue Marlin creates ‘loveable swine’ identity for Orchard Pig cider and apple juice range | UK

Blue Marlin creates ‘loveable swine’ identity for Orchard Pig cider and apple juice range | UK | Corporate Identity | Scoop.it
Blue Marlin has created a new visual identity for Orchard Pig cider and apple juice range, aiming to reflect the brand’s ‘truly loveable swine’ character.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Logo round-up: February 2012

Logo round-up: February 2012 | Corporate Identity | Scoop.it

February gave new visual identities to major brands such as the AP, Windows and Jaguar, as well as new logos for a bunch of other brands.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New Hues For KitchenAid® Small Appliance Collection

New Hues For KitchenAid® Small Appliance Collection | Corporate Identity | Scoop.it

KitchenAid, the pioneer in bringing color to small appliances, is adding two new color options, Crystal Blue and Frosted Pearl, to its extensive palette of over 30 Stand Mixer colors and finishes.

 

The brand also is introducing vibrant, new color choices across its high performance appliance collection, including blenders, food choppers, hand blenders and hand mixers in Crystal Blue, Green Apple, Majestic Yellow and Tangerine.

 

Online store Dillards;

http://www.dillards.com/shop/KitchenAid/Home/_/N-17331Zlfya

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Madonna's New Dare - Footwear: Truth or Dare

Madonna's New Dare - Footwear: Truth or Dare | Corporate Identity | Scoop.it

Madonna will soon be dancing in her own shoes.

 

The music icon is making her fashion mark again with a line of footwear under the new Truth or Dare label, owned by MG Icon. The collection will launch for fall ’12 and will be produced by Aldo Group Inc., marking the first footwear license agreement for the company.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Starbucks Grinds Out New Territory with Its Own Single-Cup Coffee Maker

Starbucks Grinds Out New Territory with Its Own Single-Cup Coffee Maker | Corporate Identity | Scoop.it

Talk about vertical integration! Starbucks is taking the concept to new heights — er, depths — with its announcement of the imminent introduction of its own machine to make single cups of coffee.

 

The product, named Verismo, will be launched soon and sold at some Starbucks stores as well as specialty retail locations right away and then more heavily marketed and sold in the fall. The machine was developed with Krueger, a German-based company, and it "combines Starbucks signature Espresso Roast and drink recipes with precise Swiss engineering and a patent-pending high pressure extraction capability," Starbucks said in a press release.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

AGDA is the new… | Australia

AGDA is the new… | Australia | Corporate Identity | Scoop.it

The Australian Graphic Designer Association (AGDA) collaborated with the Australian subsidiary of Interbrand (@InterbrandAusNZ) to design the new identity, particularly because of a turbulent year 2011.

 

The aim was to give the AGDA "a strong, relevant and inspiring voice. A voice that would better engage with a thriving design community."

 

At the opening ceremony each participant was invited to complete the famous " ____ is the new black".

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Jean Paul Gaultier Becomes Diet Coke’s New Creative Director

Jean Paul Gaultier Becomes Diet Coke’s New Creative Director | Corporate Identity | Scoop.it

Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging.

 

Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.

 

Video (The Serial Designer rocks out);

http://youtu.be/qoTR5bqsx-w

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New logo: Malaysia Airlines

New logo: Malaysia Airlines | Corporate Identity | Scoop.it

The Malaysian flag carrier Malaysia Airlines unveiled a new livery yesterday, March 8, when they showcased a new Airbus A380-800. The red and blue lines of the previous livery have been replaced by lines in three blue colour tones. The airline has also introduced an updated logo.

 

The new look gives up the red to go all-blue. The wordmark has been modernised with a new typeface and the kite has been turned blue and slightly remodeled.

 

The agency behind this redesign doesn't appear to have been revealed yet, but it has previously been announced that DraftFCB/FutureBrand and Johan Design Associates had been shortlisted for a corporate identity pitch.

 

Video;

http://youtu.be/xypzPcv2OAA

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Rainbow Colored Apple Featured At Media Event

Rainbow Colored Apple Featured At Media Event | Corporate Identity | Scoop.it

As Apple CEO Timothy D. Cook left the stage at the close of the company's media event on Wednesday, a rainbow tie-dye Apple logo appeared on the huge screen behind him.

 

Looking at the color placement, the logo represents a sort of reverse cutout from the the huge Apple splash on the outside of the Yerba Buena Center for the Arts in San Francisco, where Wednesday's event took place.

more...
No comment yet.