Corporate Identity
44.9K views | +5 today
Follow
Corporate Identity
News on branding, corporate identity, visual identity
Your new post is loading...
Your new post is loading...
Scooped by Niels Biersteker
Scoop.it!

Creative Review - Build creates Wordplay for Nokia

Creative Review - Build creates Wordplay for Nokia | Corporate Identity | Scoop.it

Design studio Build has designed a series of prints and postcards to celebrate and promote the fact that Nokia's Pure typeface, designed by Dalton Maag, is available in no fewer than thirteen different language versions…

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

6 Lessons In Brand Strategy, From The Brains Behind Gaming’s Best Brand

6 Lessons In Brand Strategy, From The Brains Behind Gaming’s Best Brand | Corporate Identity | Scoop.it
Brett Lovelady started Astro Studios in 1994 with the objective to bring more of a consumer product perspective to technology.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Animal Planet - Channel Refresh

Discovery Channel invited Double G Studios to refresh it's channel Animal Planet.

 

The logo remains unchanged.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Flipboard’s Red Couch Is Back at SXSW | Inside Flipboard

Flipboard’s Red Couch Is Back at SXSW | Inside Flipboard | Corporate Identity | Scoop.it

SXSW (South by Southwest) is the annual music, interactive, and film festival in Austin, Texas. We’re bringing the red couch back and this year, we will put you on the red couch and in the SXSW section on Flipboard.

 

Designink.nl • Great branding for this 'first social magazine' •

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Brevia Consulting brand identity using b/w icons

Brevia Consulting brand identity using b/w icons | Corporate Identity | Scoop.it

Creative consultancy Figtree has completely rebranded PoliticsDirect from its name through its brand identity. As a result the public affairs consulting service (now called Brevia Consulting) sports a clean, no-nonsense identity, and a set of unique icons drawn by illustrator Chris Gray...

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

YLE | Finland

YLE | Finland | Corporate Identity | Scoop.it

The new corporate identity revealed by Finland's state broadcaster YLE back in December made its debut on-screen last week, with new looks across YLE's services on March 5. Incidentally, its Swedish counterpart SVT changed its look on the same day.

The change meant that the existing logos used by different services were replaced by YLE's new corporate logo, with the service name written next to it in a new corporate typeface.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Monroe Roadways rebrands with new logo, website | Rochester l New York

Monroe Roadways rebrands with new logo, website | Rochester l New York | Corporate Identity | Scoop.it
Fairport-based construction company Monroe Roadways Inc. has updated its corporate identity.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Yes, Virginia, There Is a Potential Revenue Stream in Naming Rights

Yes, Virginia, There Is a Potential Revenue Stream in Naming Rights | Corporate Identity | Scoop.it

The governor of the great commonwealth is looking to sell naming rights to streets, bridges, and intersections, Voice of America reports. And he’s not just thinking that corporations will buy in. Wealthy civilians might as well get into the act, too. What would make a nicer birthday present than to give your sweetheart a local intersection?

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New logo: EVO (NCG Banco | Spain)

New logo: EVO (NCG Banco | Spain) | Corporate Identity | Scoop.it

EVO is a new Spanish bank brand, unveiled on Monday, March 12, by NCG Banco, a Spanish banking group created last year. NCG Banco has its base in north-eastern Spain, were it is using the name Novagalicia Banco towards consumers, a name that was introduced in October last year. The new brand will be used for activities in the rest of Spain.

 

The EVO brand is built on smart banking and providing easy service to its consumers, a concept called Banca Inteligente. Visually, the identity relies on black and white, with a simple and solid logo. The symbol is said to include both a B and an I, from the slogan.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

The Branding Source: Seven Seas (2011)

The Branding Source: Seven Seas (2011) | Corporate Identity | Scoop.it

Seven Seas is a UK manufacturer of nutritional supplements, such as vitamins and minerals, probably best known for cod liver oil. Facing increasing competition from private label brands, last year, it got a new packaging design, created by Elmwood.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Gardiner Richardson creates Dumfries and Galloway tourism identity | News | Design Week

Gardiner Richardson creates Dumfries and Galloway tourism identity | News | Design Week | Corporate Identity | Scoop.it
Newcastle-based Gardiner Richardson has designed a new destination identity for Dumfries and Galloway in Scotland.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Post Foods - Brand New

Post Foods - Brand New | Corporate Identity | Scoop.it

Established in 1897, Post Foods is a manufacturer, marketer and distributor of branded ready-to-eat cereals like Honeycomb, Pebblers, and Golden Crisp, along with their own branded Bran Flakes and Raisin Bran, and others. A revised logo has recently appeared on their website and commercials.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New Philippine tourism slogan “It’s more fun in the Philippines”

New Philippine tourism slogan “It’s more fun in the Philippines” | Corporate Identity | Scoop.it

Jan. 6 2012

 

It showcases everything is and should be fun in the Philippines. Just like the easily adaptable slogan, Filipinos are known to be resilient, tough and happy most of the time.

 

It’s more fun in the Philippines!

 

Credits:  the Department of Tourism and BBDO Guerrero / Proximity Philippines

 

 

http://itsmorefuninthephilippines.com/

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

The AETHER STREAM Takes San Francisco | A Continuous Lean.

The AETHER STREAM Takes San Francisco | A Continuous Lean. | Corporate Identity | Scoop.it
There's no question the Aether pop up shop, which the L.A.-based outfitter has dubbed the AETHER STREAM, is one of the most awesome moveable retail...
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

PayPal Launches PayPal Here, A Competitor To Square Designed By Yves Behar

PayPal Launches PayPal Here, A Competitor To Square Designed By Yves Behar | Corporate Identity | Scoop.it
Today, Paypal announced PayPal Here, a triangle-shaped mobile creditcard-swiping gadget aimed directly at Jack Dorsey’s reader, Square.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

TechCrunch | Dogster Gets A SAY Media Makeover

TechCrunch | Dogster Gets A SAY Media Makeover | Corporate Identity | Scoop.it

SAY Media launched a redesigned version yesterday of Dogster, its community for dog owners, as well as sister site Catster. 

 

SAY was created after video ad company VideoEgg acquired blogging platform Six Apart. Dogster was its first acquisition, and since then SAY been redesigning or launching sites as part of a strategy called the Clean Campaign, which emphasizes a clear editorial vision, cleaner design, and premium advertising.

 

Designink.nl • Too bad the catster (seahorse?) logo is not up to par. For an alternative approach, see; http://designink.nl/wordpress/en/?s=furry •

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Mastering The Uncomfortable Art Of Personal Branding

Mastering The Uncomfortable Art Of Personal Branding | Corporate Identity | Scoop.it

Designink.nl; "Actually, this is more a story on storytelling and personal brandbuilding...still...this one is also valid for this scoop-theme...i think"

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New look: SVT1 and SVT2 | Sweden

New look: SVT1 and SVT2 | Sweden | Corporate Identity | Scoop.it

The Swedish national television broadcaster Sveriges Television (SVT) announced yesterday that it is going to introduce new look across its main channels on March 5. This is part of a review of SVT's continuity links, and the aim is to provide better guidance to viewers while making the channel profiles clearer.

 

The new identities were created by Trollbäck + Company, a New York agency founded by Swedish-born designer Jakob Trollbäck.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Costcutter unveils new corporate brand identity of kwiksave stores

Costcutter unveils new corporate brand identity of kwiksave stores | Corporate Identity | Scoop.it
Costcutter has unveiled the corporate brand identity of its new kwiksave convenience stores.

 

Created in-house, the black and red logo aims to create instant recognisability, with the store set to make its return to the high street next month.

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

No room for the Tories on Boris' campaign logo - Telegraph

No room for the Tories on Boris' campaign logo  - Telegraph | Corporate Identity | Scoop.it

The front page of Mr Johnson’s website also only contains a single reference to the party in the small print.
It has prompted suggestions from his rivals for the election on May 3 that Mr Johnson, one of the party's most popular figures, was somehow trying to hide his allegiance to the Conservatives.
The circular logo has the slogan “Better Off With Boris” across the middle with “More police, Investing in transport, Growing London’s economy, Cutting council tax” around the circumference.
The only apparent concessions is that the slogan is in Conservative blue.

 

http://www.backboris2012.com/

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Creative Review - A mark for Lark

Creative Review - A mark for Lark | Corporate Identity | Scoop.it

ASHA has created a brand positioning, mark and identity for Lark, a 60 year-old insurance company, that focuses on the company's heritage and its tailor-made products

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

New logo: Miller64

New logo: Miller64 | Corporate Identity | Scoop.it

Miller Genuine Draft 64 (MGD 64) is a light beer brand from US brewing corporation MillerCoors, named after the 64 calories that it contains. This week that beer relaunched under the snappier name Miller64, and with it comes a "bold new logo" and "eye-catching smoky silver and red labels".

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Williams Murray Hamm creates Plasticine identity for charity Magic Me | News | Design Week

Williams Murray Hamm creates Plasticine identity for charity Magic Me | News | Design Week | Corporate Identity | Scoop.it
Williams Murray Hamm has rebranded London-based charity Magic Me, with the new identity and supporting icons crafted from Plasticine.
more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Maxis - Brand New

Maxis - Brand New | Corporate Identity | Scoop.it

Founded in 1987 and purchased by Electronic Arts in 1997, Maxis is a video game developer best known for creating SimCity, The Sims, and Spore. With the recent launch of the latest SimCity a revised logo for Maxis was introduced. 

more...
No comment yet.
Scooped by Niels Biersteker
Scoop.it!

Smells Like Team Spirit: Yankees Fragrance Launches | Advertising and Marketing Wisdom: Adages - Advertising Age

Smells Like Team Spirit: Yankees Fragrance Launches | Advertising and Marketing Wisdom: Adages - Advertising Age | Corporate Identity | Scoop.it

The fragrance market is awash with celebrity fragrances, but nothing has yet come out fronted by a Major League Baseball team. That's changing with the launch of a New York Yankees fragrance backed by ads expected to reach 95% of New York males ages 16-34.

more...
Annie Hull's curator insight, November 6, 2014 5:40 AM

What would a rugby team smell like?