Corporate Identity
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Nieuwe lottokaarten Eurojackpot | Total Public

Nieuwe lottokaarten Eurojackpot | Total Public | Corporate Identity | Scoop.it

Afgelopen vrijdag 23 maart was de eerste trekking van een nieuwe Europese loterij: Eurojackpot. In deze loterij werkt De Lotto samen met nationale loterijen uit andere Europese landen om een grote jackpot (tot €90 miljoen) aan te kunnen bieden.

 

Vraag aan Total Public was om zowel een invulformulier als vooringevulde spelkaartjes (creditcard formaat) te ontwerpen.

 

Europese merk;
BBDO Frankfurt

 

Introductiestrategie en campagne;
UbachsWisbrun/JWT

 

Website;
Fabrique

 

Merkkompas, formulier en loten;
Total Public (Design: Edwin van Praet | Yu Zhao)

 

See;
http://bit.ly/GU5kyn

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Leahy Brand Design creates Chi identity and packaging | News | Design Week

Leahy Brand Design creates Chi identity and packaging | News | Design Week | Corporate Identity | Scoop.it
Leahy Brand Design has created the look for new beverage Chi Coconut Water using a symmetrical graphic designed to evoke escape.
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What's Der Frequency? - Brand New

What's Der Frequency? - Brand New | Corporate Identity | Scoop.it

If this looks familiar it’s because it’s part of the overall rebranding of SRG SSR, the Swiss organization responsible for public service broadcast in radio, television, and online in all four official languages of Switzerland.

 

Earlier this month we covered RTS, the French language TV and radio channel. Now comes the German language radio and TV stations, established in 1931 and previously known as SR DRS (Schweizer Radio: Radio der deutschen und rätoromanischen Schweiz, “Swiss Radio: Radio of the German and Romansh Switzerland” in English) which has been renamed SRF (Schweizer Radio und Fernsehen, “Swiss Radio and Television” in English).

 

The logos for the television channels remain the same but the six radio stations have all gotten new logos.

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Trayvon Martin's Mother is Smart to Apply for Trademark for Her Son's Name

Trayvon Martin's Mother is Smart to Apply for Trademark for Her Son's Name | Corporate Identity | Scoop.it

As if there wasn't enough animosity, misinformation and outrage to go around in the Trayvon Martin case, now the dead boy's mother is moving to trademark her son's name.

 

The Trayvon Martin tragedy, about an unarmed teen shot and killed by a Florida gated community watch volunteer last month, has become the rallying cry for a nation against everything from racial profiling to "stand your ground" justified shooting laws.

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2012 REBRAND 100 Global Awards Showcase - Rebranding, Business Strategy, Brand Revitalization

2012 REBRAND 100 Global Awards Showcase - Rebranding, Business Strategy, Brand Revitalization | Corporate Identity | Scoop.it

The 2012 Showcase: Congratulations to this year's REBRAND 100® Global Awards winners. Work from just about every industry from across the globe is here. View the showcase.

 

 

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Interstate Hotels & Resorts Unveils New Logo and Website as Part of Global Rebranding Initiative | EON: Enhanced Online News

Interstate Hotels & Resorts Unveils New Logo and Website as Part of Global Rebranding Initiative | EON: Enhanced Online News | Corporate Identity | Scoop.it
Interstate Hotels & Resorts (www.interstatehotels.com) has unveiled its new global corporate identity, logo and website.
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VSX Sexy Sport - Victoria's Secret

VSX Sexy Sport - Victoria's Secret | Corporate Identity | Scoop.it

Victoria's Secret launches VSX Sexy Sport Collection. The brand's demure promise: "Your sexiest butt ever."

 

Video;

http://youtu.be/l9rheKmcJl0

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Taxi Studio creates new branding and packing for Coca-Cola’s Tumult | News | Design Week

Taxi Studio creates new branding and packing for Coca-Cola’s Tumult | News | Design Week | Corporate Identity | Scoop.it

Taxi Studio has created new branding and packaging for Coca-Cola owned adult soft drink Tumult.

 

The consultancy is one of about six agencies on the Coca-cola European creative roster, which also includes Turner Duckworth, according to Taxi Studio.

 

It was appointed to create the initial Tumult identity about two-and-a-half years ago without a pitch following an internal recommendation, and worked with Coca-Cola’s in-house team on a repositioning project towards the end of last year to create new pack designs and branding.

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New logo: Lumata | The Branding Source

New logo: Lumata | The Branding Source | Corporate Identity | Scoop.it

Lumata is a new company that provides interactive mobile marketing applications, for example by developing branded apps and web communities. It was spun off from the Italian company Buongiorno S.p.A. that retains a 30 percent share, while the private equity firm Francisco Partners owns the remaining 70 percent.

 

The company was launched on Tuesday, November 1. Its name and visual identity was developed by UK branding agency Heavenly; http://bit.ly/GQSZGc

 

 

 

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Saatchi & Saatchi | Leo Burnett wint competitie NS en Regus - Reclameweek - Bureau Nieuws:

Saatchi & Saatchi | Leo Burnett wint competitie NS en Regus - Reclameweek - Bureau Nieuws: | Corporate Identity | Scoop.it
23-03-2012


Na een strategische en creatieve competitie hebben de Nederlandse Spoorwegen en Regus voor Saatchi & Saatchi Nederland gekozen als reclamebureau voor het nieuwe merk Regus | NS station2station.

 

Regus | NS station2station is een inventief, nieuw concept waarbij NS en Regus professionele, flexibele werkplekken op of nabij het station bieden. Hiermee dragen NS en Regus bij aan het verbeteren van de mobiliteit in Nederland en geven zij verder invulling aan duurzame, flexibele kantoorhuisvesting. Regus is 's werelds grootste leverancier van werkplekoplossingen en NS is in Nederland de grootste reizigersvervoerder op het spoor.

 

De eerste opening staat gepland in mei 2012 op station Amersfoort, waarna nog 11 stations zullen volgen, onder andere op de intercity stations Haarlem, Leiden, Maastricht, 's-Hertogenbosch en Den Haag.

 

Saatchi & Saatchi ontwikkelt de positionering, de merkstrategie, de visuele merkidentiteit (logo, huisstijl) en een cross media campagne. Aan de competitie namen naast Saatchi & Saatchi ook de bureaus THEY en VBAT deel.

 

NS Persbericht;

http://bit.ly/GIx58W

 

Regus Persbericht;

http://bit.ly/GIxvwg

 

Achtergrondinfo - Ondernemersbelang;

http://bit.ly/GIxAQn

 

 

Opmerking Designink.nl;

'Station To Station' is reeds geclaimd door KPN, zie; http://www.stationtostation.nl/793/home

 

 

 

 

 

 

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3v1 Mohammed El Kahtaoui's curator insight, October 9, 2015 5:51 AM

Inventief = Slim en handig idee - Dat idee is erg inventief, wij kunnen het gemakkelijk uitvoeren in minimum tijd en veel geld mee verdienen.

Concept = Plan voor hoe je iets gaat maken - Dit concept is slecht, weg ermee en kom morgen terug met een beter plan van aanpak!

Flexibel = Aan te passen aan de situatie als die veranderd - Dat is een flexibel persoon, die staat vrijwel nooit onder druk omdat hij zich altijd aan weet te passen aan de situatie.

Duurzaam = Wat lang blijft bestaan, met lange levensduur - De laptop die ik 10 jaar terug kocht doet het nog steeds perfect, het was een duurzame aankoop.

Leverancier = Iemand die als beroep goederen levert aan winkels en bedrijven - De bekendste leverancier in Nederland is toch wel Unilever, die levert zelfs Doritos chips aan Albert Heijn!


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Mamababa identity by Round | Australia

Mamababa identity by Round | Australia | Corporate Identity | Scoop.it

Studio Round worked closely with the client and new kid on the block architects Joyce + Made to deliver on George's vision to create a dining experience that serves to remind patrons of the simple food lovingly cooked at home by our parents and grandparents.

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Poundstretcher reveals new visual identity as it reopens ex-UGO stores | UK

Poundstretcher reveals new visual identity as it reopens ex-UGO stores | UK | Corporate Identity | Scoop.it

Poundstretcher, the discount variety store chain, has reopened the UGO stores that it acquired last month – and has seemingly unveiled a new logo at the same time.

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New Identity for Children's Museum of the Arts NYC - by Base | Brand New

New Identity for Children's Museum of the Arts NYC - by Base | Brand New | Corporate Identity | Scoop.it

Founded in 1988, the Children’s Museum of the Arts (CMA) in New York provides exhibits, classes, and other programs. Late last year, with the move to a new space, CMA introduced a new logo designed by Base.

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Sound: Design’s New Dimension

Sound: Design’s New Dimension | Corporate Identity | Scoop.it

Sound is essential to many forms of graphic, product and interaction design. And now SVA has a Summer residency program that will help give you a sound education. "The Sound of Design," chaired by John Carlin, founder and CEO of Red Hot Organization, will fill in some of the silences between conventional and contemporary design.

The program runs from June 11 - 22, 2012.

 

For all information go here;

http://sounddesign.sva.edu/

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JKR designs new Ocado branding and packaging | News | Design Week

JKR designs new Ocado branding and packaging | News | Design Week | Corporate Identity | Scoop.it
JKR has created new packaging and a refreshed visual identity for online grocer Ocado.
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United Colors of Benetton - The logo vintage collection

The logo vintage collection Spring/Summer 2012 www.benetton.com...
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Wally Olins on Nation Branding

Wally Olins on Nation Branding | Corporate Identity | Scoop.it

Wally Olins about bran­ding Nati­ons, Regi­ons and Cities at the Crea­tive Indus­tries Con­ven­tion 2012 in Graz.»Although nobody has ever been able to define quite what the nation is, we all reco­gnize it when we see it.«

 

See video at source (ci-portal) or vimeo;

http://vimeo.com/37237029

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Tagetik Launches New Corporate Identity: 'Performance With Passion'

Tagetik Launches New Corporate Identity: 'Performance With Passion' | Corporate Identity | Scoop.it

Tagetik, a global provider of enterprise software solutions for Performance Management, Enterprise Governance, Risk & Compliance and Business Intelligence, today announced its new corporate identity 'Performance with Passion' and in conjunction unveiled a completely revamped website (http://www.tagetik.com), a 'performance with passion' themed video,and an extensive awareness campaign.

 

The focal point of the company's restyled image and messaging is customers' and partners' signatures as validation that Tagetik's dedication, innovation and unrivaled passion is a proven recipe for success.

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Creative Review - Mind's new look for Villandry

Creative Review - Mind's new look for Villandry | Corporate Identity | Scoop.it

Mind Design is currently working on a re-brand for Villandry, the restaurant, foodstore and bakery with branches in London and Bicester. The scheme is based on five shapes which refer to traditional brasserie menu frames

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Jannuzzi Smith Rebrands Cinematheque Suisse

Jannuzzi Smith Rebrands Cinematheque Suisse | Corporate Identity | Scoop.it

Jannuzzi Smith have unveiled the new logo and visual identity for Cinemathèque suisse: the official Swiss archive of film and the moving image - effectively the country's audiovisual memory.

 

It was established in 1943 and now holds one of the world's largest cinematic archives, including over 70,000 films, 300,000 posters and 2.8 million photos of disparate, multinational origin.

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Eurojackpot van De Lotto bij UbachsWisbrun/JWT - Nieuws - Adformatie

Eurojackpot van De Lotto bij UbachsWisbrun/JWT - Nieuws - Adformatie | Corporate Identity | Scoop.it

16-03-2012

 

De Lotto heeft UbachsWisbrun/JWT aangesteld voor de marketingcommunicatie rond het nieuwe kansspel Eurojackpot.

 

Eurojackpot is opgezet is door zeven Europese landen, waaronder Duitsland en Denemarken.
Dankzij het grote volume kan de Jackpot, afhankelijk van het aantal verkochte loten, oplopen tot 90 miljoen euro.


Na een pitch met onder andere twee grote mediapartijen kreeg UbachsWisbrun/JWT de opdracht voor de campagne.
Het bureau ontwikkelde een campagne met het thema ‘Het is vrijdag’ en de pay-off ‘Héél, héél veel geld’. Het gaat niet alleen om de introductie van de nieuwe loterij, maar ook om activatie gedurende het gehele jaar.


De introductiecampagne, die vooraf wordt gegaan door een teaserfase, begint vandaag en is in samenwerking met SocialMedia8 doorvertaald in sociale media.

 

Website (door Fabrique);

www.eurojackpot.nl

 

 

 Loten (door Total Public);

http://www.totalpublic.nl

 

 

 

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3v1 Mohammed El Kahtaoui's curator insight, October 9, 2015 5:48 AM

Marketingcommunicatie = Communicatie over product met de klant of prospect - Het bedrijf Jan B.V doet niet aan marketingcommunicatie, niemand weet wat er daar allemaal gebeurt.

Volume = Inhoud of grootte - Het volume van die kan is 2 liter.

Campagne = Grote openbare actie - De campagne van Esther verliep goed, maar die van Ahmet verliep nogal slecht, Ahmet wordt waarschijnlijk niet gekozen.

Introductie = Keer dat iets of iemand geïntroduceerd wordt - Tijdens de introductie les bleek meneer Mertens erg aardig te zijn.

Teaserfase = Fase waarin stimulans of aanzet van groot belang is - De teaserfase is al begonnen, er is namelijk al een trailer te zien op Youtube.


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Buongiorno Digital gaat verder als Lumata Nederland – Emerce

Buongiorno Digital gaat verder als Lumata Nederland – Emerce | Corporate Identity | Scoop.it

Full-service mobile marketingbureau Buongiorno Digital heeft een nieuwe naam Lumata Nederland. De doelstelling verandert niet: bedrijven ondersteunen bij het integreren van mobiel in hun totale marketingstrategie.

 

Buongiorno Digital was een van origine Italiaans bedrijf dat in 2007 onder meer het Nederlandse mobile marketingbedrijf HotSMS heeft overgenomen. HotSMS was in 1999 het eerste mobile marketingbureau in Nederland en heeft diverse (internationale) reclameprijzen gewonnen, waaronder een Gouden Spinaward voor beste mobiele concept (Red Bull Flugtag 2007).

 

Opmerking • Designink.nl

Visuele identiteit door Heavenly (UK);

http://bit.ly/GQSZGc

 

 

Zie;

www.lumata.com

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Starbucks Unveils Energy Drinks, Takes On Red Bull - DesignTAXI.com

Starbucks Unveils Energy Drinks, Takes On Red Bull - DesignTAXI.com | Corporate Identity | Scoop.it

After opening its first juice bar and gearing up to introduce alcoholic beverages on their menu, Starbucks has just unveiled a new line of energy drinks.

 

Called Starbucks ‘Refreshers’, the energy drinks are made with fruit juice and green coffee extract and said to be high in antioxidants.

 

The new entrant, in the US energy drinks market—said to be worth some US$8 billion and currently dominated by Red Bull—will be sold at grocers, convenience stores and Starbucks stores for US$1.99 a can.

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Microsoft trademarks new logo for NFC hardware

Microsoft trademarks new logo for NFC hardware | Corporate Identity | Scoop.it
I came across a trademark filed on March 12th this year the description and explanation of which are quite intriguing. The trademark has no image attached to it but describes an icon and the description is pretty straightforward:

 

Computers and computer peripherals featuring near field communication (NFC) connectivity; computer software for providing near field communication (NFC) connectivity

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Boundary - Brand New

Boundary - Brand New | Corporate Identity | Scoop.it

Launched late last year, Boundary “enables operations teams to measure and analyze network traffic in any cloud infrastructure” with what looks like some groovy charts and stuff. The logo was designed in-house by Stephen Boak who shares his process here;

 

http://goo.gl/ytzZt

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