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Corporate Identity
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Platform identity by pentagram

Platform identity by pentagram | Corporate Identity | Scoop.it
eddie opara and his team recently designed the identity for non-profit organization platform along with several digital and printed applications.
Niels Biersteker's insight:

Perhaps inspired by Crouwel's New Alphabet? See;

http://www.moma.org/collection/object.php?object_id=139322

 

PS

 

“The New Alphabet was over-the-top and never meant to be really used. It was unreadable.”

 

— Wim Crouwel

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Swipe Launches To Save You From Death By PowerPoint | TechCrunch

Swipe Launches To Save You From Death By PowerPoint | TechCrunch | Corporate Identity | Scoop.it
Swipe launches out of private Beta today with a cloud-based tool for creating and consuming slide deck-style presentations. So far, so Prezi, you might say...
Niels Biersteker's insight:

See also presentation tool 'Bunkr'; http://sco.lt/8Cn3xZ

 

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Marvel Studios Unveils New Logo With Fanfare

Marvel Studios Unveils New Logo With Fanfare | Corporate Identity | Scoop.it
So now, after over a decade of using the same logo in front of their productions, Marvel Studios has a brand new logo complete with the fanfare.
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Philips launches new identity | News | Design Week

Philips launches new identity | News | Design Week | Corporate Identity | Scoop.it
Dutch technology company Philips is rolling out a new identity and brand positioning, which it says is centred on ‘innovation and people’.

 

The new identity has been developed by the Philips design team, working with partners including Interbrand, Ogilvy and OneVoice, and follows a social media campaign in which Philips revealed an element of the new identity piece-by-piece.

The new positioning uses the strapline ‘innovation and you’ and Philips is also launching a reworked version of its ‘shield’ logo – first used in 1934 - which a spokesman says ‘will start to play a bit more of a role’ in the company’s branding.

 

(...)

 

Niels Biersteker's insight:

Press release by Philips

"Philips zet mensen en iinovatie centraal in nieuwe merkpositionering"

 

http://www.newscenter.philips.com/nl_nl/standard/about/news/press/20131113-Philips-zet-innovatie-en-mensen-centraal-in-nieuwe-merkpositionering.wpd

 

Dutch Broadcast Network (NOS);

http://nos.nl/artikel/574670-philips-wil-meer-mensen-bereiken.html

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Sanpreet Singh Baidwan's curator insight, August 10, 6:44 AM

Philips launching a new identity and re-positioning themselves for the modern era. 

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New identity for Nixon Peabody (international law firm) by WolffOlins

New identity for Nixon Peabody (international law firm) by WolffOlins | Corporate Identity | Scoop.it

You can understand why law firms aren’t usually the types to spring for total brand makeovers. Just like it can be a little unsettling when a doctor tries to be too funny, there’s probably something reassuring about a firm whose letterhead and logo play by the rules. Most clients, the thinking presumably goes, aren’t looking for anything too unique–they’re looking for experience and authority and thus a slightly stodgy firm (with slightly stodgy branding) is not a bad thing to be.

Nixon Peabody, an international firm with over 600 attorneys, went a different direction with their logo, which presents an elegant visual metaphor for the breadth of their services. It takes on some challenging questions. How do you create a logo for a company that doesn’t do one thing, but lots of different things? How do you visualize the abstract notion of innovation?

The redesign, developed with consultancy Wolff Olins, includes a custom typeface, the website, and a visual language suited for all different kinds of media, print and digital. At the heart, though, is the new logo. Instead of leaning on tired courtroom iconography likes scales or columns, Nixon Peabody’s new mark is a slime-green starburst.

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Brigitte ND's curator insight, November 11, 2013 8:59 AM

Moderniser une identité visuelle, dans le secteur très "sage" des cabinets d'avocats internationaux.   @NixonPeabodyLLP by @WolffOlins #branding #logo

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How Much Does Color Define A Logo?

Seeing a logo that's been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend's sudden dye job. They just don't look like themselves. And if they just don't look like themselves, how does this change the way we relate to them?

In a recent experiment, Brazilian graphic designer Paula Rupolo swapped the color schemes of competing brands’ logos, revealing much about the power of designers' Pantone choices in determining identity. “Colors are the first thing you notice in a logo, what gets fastest to our brains," she says. "Then you read a logo’s shape, icons, or typography."

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Court (CJEU) Rules On Non-use And Relevance Of Use Of Colour In Trade-marks

Court (CJEU) Rules On Non-use And Relevance Of Use Of Colour In Trade-marks | Corporate Identity | Scoop.it

The Court of Justice of the European Union (CJEU) has recently delivered its decision in Specsavers v Asda, a trade-mark infringement dispute dating from 2009. Specsavers owns registered Community trade-marks for the word SPECSAVERS and also for a number of logos comprising overlapping ovals. Two of the logo marks incorporate the word ‘Specsavers’ (one of which was called the ‘shaded logo’, see Figure 1) whereas the third, described in the case the ‘wordless logo’, does not (see Figure 2). The logo marks are registered in black and white but, in practice, Specsavers uses them in a particular shade of mid to dark green.

 

(...)

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Tip via newsletter Abcor

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Brand Octopus: Global Powers of Consumer Products 2012

Brand Octopus: Global Powers of Consumer Products 2012 | Corporate Identity | Scoop.it

The variety is misleading: While there are millions worldwide
Product brands, but few companies are behind it.
Often perceived competitors under one roof,
about the Whiskas cat food brands and Kitekat. We show the
16 largest companies, which are food, beverages
Tobacco products, cosmetics and cleaning products to sell.


2. MAI 2013 - DIE ZEIT - No 19


Illustration und Recherche: Mario MenschQuelle:Deloitte: »Global Powers of Consumer Products 2012« mit Umsatzzahlen von 2010

 

Niels Biersteker's insight:

Translation from Google.....

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Dave Yeates's curator insight, December 2, 2013 12:50 AM

With the exception of Coca Cola, one might say that most FMCG umbrella corps have pretty traditional and boring identities and logos. Begs the question... what's in a brand?...

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New name for Siemens: Unify

New name for Siemens: Unify | Corporate Identity | Scoop.it

Established in 2008 as a joint collaboration between U.S.-based private equity firm The Gores Group and German industrial powerhouse Siemens AG, Siemens Enterprise Communications provides global communications software and enterprise solutions to approximately 75 percent of the Global 500 through 60 different offices in 33 countries around the world. Yesterday through a 2-hour broadcast the company introduced a new name, Unify, and new identity designed by Ottawa-based McMillan.

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Apple bumps Coca-Cola to become world's top brand

Apple bumps Coca-Cola to become world's top brand | Corporate Identity | Scoop.it
The iPhone maker becomes the first company to knock Coca-Cola from atop Interbrand's study of the value of corporate brands. Google claims second place, as IBM and Intel slip. Read this article by Stephen Shankland on CNET News.
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‘Animal Planet’ TV Channel Gets A New Logo

‘Animal Planet’ TV Channel Gets A New Logo | Corporate Identity | Scoop.it

Discovery Network has unveiled a new logo for its Animal Planet channel.

Designed by the network’s in-house studio Discovery Creative, the new logo features the letter M of “Animal Planet” being replaced with pictures of animals and presenters.

It was inspired by the tagline of Animal Planet, “Surprisingly Human”, and will be used internationally.

“The creative strategy behind the bold new identity was to bring our surprisingly human brand promise to life, observing how animal behavior often reflects human behavior, providing an entertaining insight into the nature of our programs, which are about people as much as animals, ” Discovery Network’s vice-president executive creative director, Federico Gaggio, said in a statement.

Niels Biersteker's insight:

See also other examples of Polymorphic Identity Systems;

http://www.pinterest.com/designinknl/polymorphic-identity-systems/

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Peter Saville to design identity for Kanye West

Peter Saville to design identity for Kanye West | Corporate Identity | Scoop.it

News: graphic designer Peter Saville is working on a visual identity for musician Kanye West.

Saville (pictured) revealed details of the collaboration at the Global Design Forum in London tonight, where he was in conversation with journalist Paul Morley.

"We're looking at ways of writing 'Kanye West'," Saville told Dezeen after the talk, held at the V&A museum as part of the London Design Festival. "What does 'Kanye' and 'Kanye West' look like written down?"

The designer added the collaboration was open-ended, rather than a commission to design a logo or a specific artwork. "It's very casual," he said.

 

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Microsoft's Bing Unveils A New Logo - DesignTAXI.com

Microsoft's Bing Unveils A New Logo - DesignTAXI.com | Corporate Identity | Scoop.it

Some internet giants updated their logos recently, and Microsoft’s Bing seems to have jumped on the same bandwagon by refreshing its current logo.

The previous fat, rounded font has been switched for a tighter, slimmer font.

Subtle changes also reveal a ‘Microsoft touch’, such as the angular cut on the ‘b’ that mirrors the ‘t’ of the Microsoft logo. The color and shape was also inspired by the bottom right section of the Microsoft flag.

“We’ve even aligned our kerning [the space between letters] on the ‘i’ and ‘n’ to match the kerning on the Windows logo,” said Scott Erickson, senior director, brand and creative at Microsoft.

The font, which borrows heavily from the Segoe font, was conceived by designers and creatives across Microsoft “to create a new look that’s simple, streamlined and beautiful”.

The company hopes that this revamp will refresh its consumers’ mindsets of Bing, and was done in conjunction with an all-around update to the site.

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9 Ways To Get The Most Out Of Design Thinking

9 Ways To Get The Most Out Of Design Thinking | Corporate Identity | Scoop.it
How Lippincott the branding and strategy firm behind Coca-Cola's swirl Starbucks's logo and Samsung's global identity fuses creativity and analytics.

 

Written By Rick Wise | CEO Lippincott

 

I lead an unusual company. Lippincott, part of the highly analytical management consulting firm Oliver Wyman, is the creative force behind the ubiquitous red-and-white Coca-Cola swirl, Samsung’s global identity, the Starbucks logo, Walmart's rebranding, and the Infiniti concept, name and brand.

(...)

 

Design thinking, however, is a slightly murky concept that means different things to different people. (...) Here are some of the lessons I’ve learned along the way as CEO and rules we all try to adhere to at Lippincott.

 

Read more;

http://www.fastcodesign.com/3022209/9-ways-to-get-the-most-out-of-design-thinking

 

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Omstreden logo Zaanstad blijft ongewijzigd

Omstreden logo Zaanstad blijft ongewijzigd | Corporate Identity | Scoop.it

ZAANSTAD - Het omstreden logo van de gemeente Zaanstad - ZNSTD - blijft in ieder geval de komende vier jaar ongewijzigd. Dat laat de gemeente weten nadat Eric Sellmeijer van de partij Democratisch Zaanstad op zijn blog schreef dat er een Europese aanbesteding ligt voor het ontwerpen van een nieuwe huisstijl.

Niels Biersteker's insight:

Ik herinner me dat tijdens de initiële pitch-ronde (2009-2010) mededinger Koeweiden Postma opperde om de gemeente mee te laten liften op de al bestaande stijl van de gemeente Amsterdam (met misschien een extra zaans groen symbooltje), maar vraag me af of het dan ook beter en goedkoper was geweest.

 

Voor meer info over de huisstijl van de gemeente Zaanstad, zie;

http://www.teldesign.nl/index.php/new/interview/case_gemeente_zaanstad/

 

Voor meer informatie over de nadlige effecten van de aanbestedingscultuur, zie;

http://www.bno.nl/nieuws/nadelige-effecten-aanbestedingencultuur

 

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'Nieuw' logo Den Haag kost kwart miljoen

'Nieuw' logo Den Haag kost kwart miljoen | Corporate Identity | Scoop.it

De gemeente stopt met het gebruik van de vliegende ooievaar als logo op brieven, enveloppen en internet. In plaats daarvan komt het oude beeldmerk weer terug; een geel wapenschild met een ooievaar erop. Het schild wordt geflankeerd door twee leeuwen. Het enige verschil is het motto dat Den Haag sinds vorig jaar heeft: Vrede en Recht.

 

Het huidige logo bestaat al sinds 1991, het begin van de digitale revolutie. ‘Wapens werden toen als ouderwets ervaren en pasten niet in het heersende tijdsbeeld’, aldus Baldewsingh. Die tijd is nu veranderd.

 

‘Voor het eerst in de geschiedenis doet zich de situatie voor dat het wapen van de stad direct verbeeldt waar de stad voor staat’, schrijft Baldewsingh. ‘De wapenspreuk bewijst de voortdurende inzet van de stad en haar bewoners op het gebied van vrede en recht.’

 

De voorbereidingen voor de nieuwe huisstijl worden dit jaar nog in gang gezet. De begrootte kosten hiervoor zijn €250 000. Dat bedrag is alleen bedoeld voor de vervanging van brieven en enveloppen. Voor overige dingen als campagnes, kleding en brochures moet nog geld voor vrijgemaakt worden.

Niels Biersteker's insight:

Wat een afgang! Slecht getekend, lelijke afwerking in detail en voornamelijk SLECHTE typografie (Times 3d samengeperst?).

Waarom in VREDESNAAM die 3d suggesties (schaduwen)?

 

Niets nieuws voor Den haag natuurlijk, ook het citymarketing-logo is/was een verschrikking (Anton Corbijn, 2006)!

 

Het 'ooievaar' logo (Eden, 1989, nu EdenSpiekermann) blijft superieur!

 

Zie ook;

http://www.volkskrant.nl/vk/nl/2686/Binnenland/article/detail/3547641/2013/11/19/Nieuw-logo-kost-Den-Haag-kwart-miljoen.dhtml

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Country of Sweden Unveils New Brand Identity

Country of Sweden Unveils New Brand Identity | Corporate Identity | Scoop.it

The Swedish government commissioned Soderhavet to come up with a brand new, integrated identity.

The creatives rose up to the challenge, with the two identity carriers being the Swedish flag and the textual mark called the Sverige.

The colors that make Sweden distinct, blue and yellow, were use in an eye-catching fashion, and a specially made font, “Swedish Sans”, was made as well.

Niels Biersteker's insight:

Dowload the typeface Sweden Sans here;

 

http://sweden.identitytool.com/buildingblocks/secondary-building-blocks-always-use#our-main-typeface

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Amerikaans bedrijf steekt honderden miljoenen in overname BrandLoyalty

Amerikaans bedrijf steekt honderden miljoenen in overname BrandLoyalty | Corporate Identity | Scoop.it
BrandLoyalty, een in Den Bosch gevestigde aanbieder van loyaliteitsprogramma’s voor supermarkten, komt in handen van de Amerikaanse branchegenoot Alliance Data Systems (ADS).  

Dit in Dallas gevestigde beursgenoteerde concern doet dit via zijn dochterbedrijf LoyaltyOne, exploitant onder andere van het Air Miles-spaarpuntenprogramma.

 

Schaatsploeg
BrandLoyalty heeft in Nederland vooral bekendheid als sponsor van de schaats­ploeg van Jac Orie, waarin onder anderen voormalig wereldkampioen sprint Stefan Groothuis schaatst. Als bedenker en uitvoerder van loyaliteitsprogramma’s (zoals spaarzegels of acties met voetbalplaatjes) werkt het bedrijf juist op de achtergrond. Het geldt echter als een van de belangrijkste aanbieders in zijn soort in Europa en Azië, met klanten als Tesco, Lidl en Delhaize.

Bij het bedrijf werken 400 mensen, van wie 180 op het hoofdkantoor in Den Bosch. Het bedrijf boekte in 2012 een bedrijfsresultaat van €45 mln op €363 mln omzet.

 

Financiële klapper
Met de verkoop maakt oprichter en meerderheidsaandeelhouder Robert van der Wallen (1966) een financiële klapper. In eerste aanleg betalen de Amerikanen $ 360 mln (circa € 267 mln) voor een 60%-belang in BrandLoyalty, zo hebben beide partijen gisteravond, na sluiting van de beurs in Wall Street, bekendgemaakt. Naar verwachting loopt de transactiewaarde in de komende vier jaar nog flink op.

 

Stapsgewijze verkoop
Van der Wallen heeft met ADS afspraken gemaakt over een stapsgewijze verkoop van zijn in 1995 begonnen onderneming. De Amerikanen verwerven de komende jaren telkens 10% van de aandelen tegen een prijs die afhangt van de resultaatontwikkeling van BrandLoyalty. Verder is een zogeheten ‘earn out’-regeling afgesproken, die afhankelijk van de winst in 2014 nog recht kan geven op een extra bedrag. De waarde van de transactie kan zo algauw oplopen tot $1 mrd.

 

Uitbreiding
ADS is vooral actief in Noord- en Zuid-Amerika. Het bedrijf telt 11.000 personeelsleden en behaalde vorig jaar een omzet van $3,6 mrd. Voor de Amerikanen betekent de overname van BrandLoyalty een geografische uitbreiding. Ook willen ze profiteren van de expertise die het Nederlandse bedrijf heeft opgebouwd. Zo is het bij zijn promotieacties al sterk actief op het terrein van nieuwe media. Daarnaast heeft BrandLoyalty veel ervaring met acties die een kortere duur hebben.
Van der Wallen stelt dat BrandLoyalty ook profiteert. Zo hebben de Amerikanen volgens hem een schat aan ervaring op het gebied van data-analyse, die nu kan worden aangewend voor de eigen klanten. Ook rekent Van der Wallen erop gebruik te kunnen maken van de expertise die ADS heeft met zogeheten coalitieprogramma’s, waarb

ij verschillende detaillisten gezamenlijk optrekken. Air Miles van ADS-dochter LoyaltyOne geldt hiervan als succesvolste ter wereld.

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Brand New: New Logo for Greece (Tourism)

Brand New: New Logo for Greece (Tourism) | Corporate Identity | Scoop.it

This is the official tourism logo of Greece, managed by the Greek National Tourism Organisation (GNTO), “a Public Entity (PE) supervised by the Ministry of Culture and Tourism. The GNTO was first established in 1927 and re-established in 1950 by Emergency Act 1565/50, ratified by law 1624/51); in the meantime, tourism fell under the competence of various ministries. Since 1950, the GNTO constitutes the ruling state agency for the tourism sector.”

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Famous Brand Logos Redesigned For Halloween

Famous Brand Logos Redesigned For Halloween | Corporate Identity | Scoop.it

All festive occasions are special. What makes them fascinating is not just the reason why they happen, but most importantly, the unique celebrations that are associated with them. Even with unstable economies, unpredictable fashions, and ephemeral trends; some traditions stick around. From Easter eggs to Halloween pumpkins, some things stay the same. Keeping this in mind and the upcoming zombie apocalypse, how can famous brands use it to their advantage?

 

Read more;

http://www.graphicdesignblog.org/halloween-craze-takes-over-famous-logos

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Ganapathi's curator insight, October 30, 2013 1:43 AM

how can famous brands use it to their advantage on Halloween...

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New logo for Moscow Zoo

New logo for Moscow Zoo | Corporate Identity | Scoop.it

The Moscow Zoo is one of the oldest zoos in Europe, founded in 1864. As the zoo gears up for its 150th anniversary, a new visual identity system was unveiled last week, on October 17. It was developed by RIA Novosti, the country's leading news agency.

The new system introduces bright new graphics and logos. The logo comes in four variations with different colours and patterns made up of animals – a pelican, a pheasant, a dolphin and a squirrel in green, purple, blue and yellow. The agency also worked on new signage. The Museo typeface is used heavily in all applications.

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RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

RadioShack Unveils New Logo and Opens New Concept Store in Manhattan | Corporate Identity | Scoop.it
The company offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private
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‘Yellow Pages’ Gets A Refreshed Logo

‘Yellow Pages’ Gets A Refreshed Logo | Corporate Identity | Scoop.it

Yellow Pages, the international company of telephone directory for businesses, has been given a new look.

Created by Interbrand NY and BarrettSF, the updated visual identity of the brand moves away from the app-inspired look to simply spell out the abbreviation of the company’s name, “yp”, in lowercase bold sans serif font, and underline it in yellow.

“We were inspired by the gestures of the multi-tasker: underlines, checkmarks, circles, and highlights—where the yellow line becomes a visual shorthand for efficiency and task completion,” Forest Young, Creative Director at Interbrand NY, said in a statement

The new look targets people that are task-oriented, “doers”, who need to find other people to complete things they need to get done.

“YP is here to help people get things done. Everything we do is designed to make doing easier. That goes for our brand identity too. How we act, how we look, how we speak. Every YP experience should be simple, clear and quick,” Interbrand NY added.

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Q+A about the Rotary brand strengthening | Siegel+Gale

Q+A about the Rotary brand strengthening | Siegel+Gale | Corporate Identity | Scoop.it

Today, after two years of partnership with Siegel+Gale, Rotary announced the launch of its simplified brand strategy, refreshed visual identity and amplified digital experience.

We thought we’d take this opportunity to ask a few members of the Siegel+Gale team some questions about the extensive work that was done.

Rotary is a global organization with more than 1.2 million members. Why did it need to strengthen its brand?

Rotary is a global organization that includes Rotary, Rotary International and The Rotary Foundation, and more than 34,000 clubs and 1.2 million members worldwide. Despite the tremendous global impact Rotary has achieved over the past 100 years—including its decades-long charge to eradicate polio—much of the organization’s collective contributions were not being fully recognized by the greater world. Given the increased competition for share of heart, mind and funds, Rotary needed the tools and support to communicate its breadth and depth of impact in relevant terms. In 2011, Rotary approached us to help simplify and amplify its brand expression and experience for greater understanding, relevance and impact.

 

(...)

 

Read More.....

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See also; https://www.rotary.org/myrotary/en/visual-and-voice-guidelines

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Survata Tests Yahoo’s 30 Logos

Survata Tests Yahoo’s 30 Logos | Corporate Identity | Scoop.it

This is the kind of nonsense that results from fundamentally misunderstanding what a logo is. As has been widely reported (and lamented by designers), Yahoo engaged in a bit of stunt identity design over the past month or so, fielding thirty re-imaginings of the company’s logo, one per day, You can see the first twenty-nine on this page, and when it loads in your browser, don’t feel bad if you think for a moment that you’ve stumbled across one of those sites that promises you hundreds of fonts for free — most of these logos are half-hearted at best.

To Yahoo’s credit, they did not put the logos forward as candidates, i.e., they refrained from asking the Internet to vote on them. That didn’t stop market research startup Survata from doing just that, though.

“We were curious about which logo consumers preferred as the best fit for the Internet giant, so we used the Survata logo testing tool to find out. We asked 12,725 respondents to pick their favorite of five logo variants (randomly selected from the 28 variants released prior to publication).”

Just skimming the results they’ve published on the Survata blog demonstrates the absurdity of both their own research and the fact that Yahoo put these logos out into the world. This “face-off chart” in particular has all the charm of pulling out a spreadsheet on a date.

 

(...)

 

Niels Biersteker's insight:

I'm surprised at the popularity of 'Flexible Identities' nonetheless, which seems to be ever present and still 'trendy' as we speak.

See my collection of 'Polymorphic Identities' at;

http://www.pinterest.com/designinknl/polymorphic-identity-systems/

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