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Corporate Identity
News on branding, corporate identity, visual identity
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March’s Top 5 Branding Projects | BPO

March’s Top 5 Branding Projects | BPO | Corporate Identity | Scoop.it

01 Middagsfrid designed by Bold (top image)

02 Argromundo designed by Anagrama

03 Born Builders designed by The Drop Studio

04 Secret To Live designed by Soporte Comunicación

05 Fresh Point designed by Designers Anonymous

 

06 Aloxia designed by Richard Baird (BPO)

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Ico designs Science Council site | News | Design Week

Ico designs Science Council site | News | Design Week | Corporate Identity | Scoop.it
Ico design has created a website for the Science Council which is designed to communicate the launch of the organisation’s two new professional registers.
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BrandMe designs Foster’s lager Stubby can | News | Design Week

BrandMe designs Foster’s lager Stubby can | News | Design Week | Corporate Identity | Scoop.it
BrandMe has designed the new 330ml Stubby can for lager brand Foster’s.
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Friends Reunited relaunches | News | Design Week

Friends Reunited relaunches | News | Design Week | Corporate Identity | Scoop.it
Social networking site Friends Reunited is relaunching today, with a new identity developed by Edinburgh-based consultancy Elastic Creative and digital design work carried out in house by Friends Reunited owner Bright Solid.
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Swirl and Repeat | Ocado - Brand New

Swirl and Repeat | Ocado - Brand New | Corporate Identity | Scoop.it

Launched in 2002 in the UK, Ocado is an online grocer — the equivalent of Fresh Direct in the US — delivering an average of 15,000 orders every day to 66% of British households. With a big emphasis on being green and sustainable, the company claims that a “typical Ocado delivery has a lower overall carbon footprint than walking to your local supermarket.”

 

This month Ocado is rolling out new packaging for its own brand of products, designed by London-based Jones Knowles Ritchie (jkr).

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Oprichter Nu.nl begint nieuwe nieuwssite – Emerce

Oprichter Nu.nl begint nieuwe nieuwssite – Emerce | Corporate Identity | Scoop.it

Beeld: Merkoverzicht (door Designink.nl)

 

Merien ten Houten, een van de oorspronkelijke oprichters van Nu.nl, brengt een nieuwe nieuwssite op de markt. Niet een beroepsredactie maar het Twitterpubliek bepaalt wat er nu nieuws is.

 

Poplinks.nl heet de site en hij zit anders in elkaar dan een doorsnee nieuwssite. Poplinks gebruikt namelijk de kennis en technologie van zoekmachine Ilse.nl om op social media te detecteren welk nieuws de Nederlander nu bezighoudt.

 

Lees verder;

http://bit.ly/Hm9LC6

 

Aanvullende informatie

 

Sanoma Media;

http://www.sanomamedia.nl/nl-web-Over_ons-Organisatie-Dochters_en_Deelnemingen-ilse_media.php

 

Nu.nl;

http://nl.wikipedia.org/wiki/NU.nl

 

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2011 Brand New Awards: Winners

2011 Brand New Awards: Winners | Corporate Identity | Scoop.it

The winners of the 2011 Brand New Awards have been posted on the Winners page of the BNAs’ site. Judging took place this past Friday, March 23, 2012 here in Austin, TX.

 

Best of Show;

- Saint Bartholomew’s Church by OCD

- New Theatre by Interbrand Sydney

 

View source;
http://www.underconsideration.com/brandnewawards/winners.php

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NFL Media, United it Stands, Divided it is - Brand New

NFL Media, United it Stands, Divided it is - Brand New | Corporate Identity | Scoop.it

NFL Media, owned by the National Football League, controls the different media properties of the organization, including its popular NFL Network launched in 2003 and the game day-only channel NFL RedZone.

 

The roster also includes the NFL Mobile and NFL.com as well as NFL Films, first established in 1962 producing acclaimed commercials, television programs, feature films, and documentaries.

 

Yesterday, NFL Media announced an integrated redesign of all the logos of its properties that will officially launch on April 26, the day of the Draft.

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New logo: Corsair International | France

New logo: Corsair International | France | Corporate Identity | Scoop.it

Corsairfly, a French airline belonging to the travel group TUI, announced last week that it would change its name to Corsair International. At the same time, it introduces a new corporate identity and a tagline that translates into "Open other horizons".

 

Corsair was founded in 1981, and became a part of TUI in 2000. Later on, the planes were repainted with TUI's corporate identity, although Corsairfly never adopted the TUIfly name used by the corporation's other airlines. This rebrand means the airline will once again have an independent identity.

 

The new identity was reportedly created by Dream On, an agency otherwise known for motion branding. The blue logo should remind us of the sky and the sails "give a special status and a noble representaion of travel". The airline will start repainting planes in July this year.

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New logo: Investigation Discovery

New logo: Investigation Discovery | Corporate Identity | Scoop.it

ID: Investigation Discovery, a U.S. cable network dedicated to crime documentaries, introduced a new visual identity yesterday, March 26, finally dropping Discovery's globe.

ID launched in January 2008, replacing the unsuccessful contemporary history channel Discovery Times. Since then, the channel has had tremendous success; last year it was the fastest growing cable channel in the U.S. The new identity is partly an expression of that growth. The tilted logo is an integrated part of a larger graphics package.

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New logos: SRF radio channels

New logos: SRF radio channels | Corporate Identity | Scoop.it

The rebrand of Switzerland's state broadcaster SRG SSR continues. Last week, new logos were unveiled for its six German language radio channels, to be adopted by the end of 2012.

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New logo: Now TV

New logo: Now TV | Corporate Identity | Scoop.it

Britain's satellite broadcaster BSkyB announced the launch of a new Internet TV service last week, which will offer access to Sky's content on broadband devices. It will be called "Now TV", and although it will not have "Sky" in its name, it will carry a "powered by Sky" tagline to instill consumer trust. The logo above came with the announcement on March 21, and is using a modified version of Sky's corporate typeface.

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Sound: Design’s New Dimension

Sound: Design’s New Dimension | Corporate Identity | Scoop.it

Sound is essential to many forms of graphic, product and interaction design. And now SVA has a Summer residency program that will help give you a sound education. "The Sound of Design," chaired by John Carlin, founder and CEO of Red Hot Organization, will fill in some of the silences between conventional and contemporary design.

The program runs from June 11 - 22, 2012.

 

For all information go here;

http://sounddesign.sva.edu/

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Cog creates Official London Theatre branding | News | Design Week

Cog creates Official London Theatre branding | News | Design Week | Corporate Identity | Scoop.it
Cog has created the identity for Official London Theatre, the public-facing branding for the Society of London Theatre.
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Vivid creates branding for Tommy Guns new salon | News | Design Week

Vivid creates branding for Tommy Guns new salon | News | Design Week | Corporate Identity | Scoop.it
Brighton-based consultancy Vivid Brighton has created the branding for hair salon Tommy Guns ahead of the launch of its fourth branch on London’s Regent Street.
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Plum Brands creates new identity for Muubaa | News | Design Week

Plum Brands creates new identity for Muubaa | News | Design Week | Corporate Identity | Scoop.it
Plum Brands has created a new identity for British women’s leather label Muubaa, which is aiming to develop into a global brand.
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Beer for the People - Brand New

Beer for the People - Brand New | Corporate Identity | Scoop.it

First brewed in 1893 and originally named Cerveza Cuauhtémoc after the sixteenth-century Mexican emperor, Indio, as it quickly became called by consumers and renamed as such in 1905, is a dark (and super tasty) beer produced by Cervecería Cuauhtémoc Moctezuma, part of global brewery Heineken.

 

This week Indio introduced a new logo and packaging designed by Mexico City-based Olabuenaga Chemistri.

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GutCheck Launches Instant Research Communities

GutCheck Launches Instant Research Communities | Corporate Identity | Scoop.it

GutCheck is now out of beat with its latest product, Instant Research Communities, which offers brands and marketers quick access to consumer communities on their websites, Facebook fan pages, Twitter, and Google+.


GutCheck’s automated recruitment engine instantly qualifies respondents from these pools for private platform discussion and review of proposed business decisions.


Brandchannel first covered GutCheck last year and spoke with Matt Warta, GutCheck CEO when the Denver start-up had just won the People’s Choice award (and $1 million in free advertising) at the DEMO Spring 2011 conference. “We’ve lowered the economic barrier to this kind of research,” Warta told us then.

 

Read on; http://bit.ly/HrXKJi

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Kraft’s Snack Division renamed Mondelez… a Brilliant Idea!

Kraft’s Snack Division renamed Mondelez… a Brilliant Idea! | Corporate Identity | Scoop.it

Kraft’s decision to name its soon-to-be-stand-alone snack division, “Mondelez” is a very smart move in more ways than one. “Monde” is derived from the Latin word for “world” and “delez” means “delicious”. By separating the snack division from the North America focused grocery division and giving it a name that is clearly not America centric, Kraft is establishing a business that will have global appeal.

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Facing Pages 2012 - New website and visual identity!

Facing Pages 2012 - New website and visual identity! | Corporate Identity | Scoop.it
A three-day event on independent magazines that brings leading independent magazine makers and aficionados to Arnhem, the Netherlands. 20/21/22 April 2012.
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Less Calories, More Crop - Brand New

Less Calories, More Crop - Brand New | Corporate Identity | Scoop.it

Launched nationally in the U.S. in 2008 as MGD 64 by MillerCoors, Miller64 is a 64-calorie beer with a paltry 2.8% alcohol volume and 2.4 grams of carbs per 12 ounces — compared to the 143 calories, 4.7% alcohol volume, and 13.10 grams of carbs of its “full” sister beer, Miller Genuine Draft.

 

Although announced and revealed late last year, this month the revised name and new packaging, designed by Chicago, IL-based Soulsight, hits the shelves.

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New look: Tiji | France

New look: Tiji | France | Corporate Identity | Scoop.it

Tiji is a French TV channel for children under the age of seven. Last month, on February 10, it introduced a new on-air look as well as a new logo, its first logo change since the channel launched in the year 2000.

 

The new identity was created by Gédéon, who also rebranded Tiji's primary competitor Piwi+ less than a year ago. The cloud-shaped logo has been updated and can take on different textures and forms, such as paper, clay, paint and cardboard. Bumpers and graphics are situated in a "suspended" world that leaves room for children's imagination.

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New logo: Russian Venture Capital

New logo: Russian Venture Capital | Corporate Identity | Scoop.it

Russian Venture Capital (RVC) is a Russian development fund, established by the Russian government in 2006. Last Friday, March 23, RVC unveiled a new corporate identity to reflect recent changes within the company, developed with Strategic Consulting Group, a London consultancy with many Russian clients.

 

The five triangles that point in different directions should communicate two ideas, "exporting Russian business ideas and the development of Russian business abroad" as well as international investments in Russia. The logo was apparently inspired by John Conway's Game of Life.

 

The full Russian name, Rossiyskaya Venchurnaya Kompaniya, seem to be deprecated, and the company will now primarily market itself with its initials.

 

The English version of the logo will carry the tag "Russian Venture Capital" in the first few years.

 

The triangles in the logo are placed in an "invisible" grid. That grid can also be used a pattern. New marks for sub-brands and projects are created with the same pattern, three blue triangles and two in a complementing colour.

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New logo: Banque Internationale à Luxembourg

New logo: Banque Internationale à Luxembourg | Corporate Identity | Scoop.it

The breakup of the troubled Belgian-French financial group Dexia has produced another rebrand, after the Belgian operations were renamed Belfius at the beginning of this month. The Luxembourg subsidiary, Banque Internationale à Luxembourg (BIL), followed last Thursday, March 22, as it launched its new independent corporate identity.

 

[...]

 

The new identity was created by the Luxembourg agency Dechmann and is based on "renewal, trust and sustainability". Dechmann took elements from the BIL's past and resurrected the shield motif that BIL had used for decades prior to the Dexia rebrand. They also chose to use strong capital letters and to include the year 1856 to signal the bank's heritage. The purple colour is a mix of Dexia's dark blue and the magenta BIL used before 2000, and was also chosen as it wasn't used by many other banks.

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Nieuwe lottokaarten Eurojackpot | Total Public

Nieuwe lottokaarten Eurojackpot | Total Public | Corporate Identity | Scoop.it

Afgelopen vrijdag 23 maart was de eerste trekking van een nieuwe Europese loterij: Eurojackpot. In deze loterij werkt De Lotto samen met nationale loterijen uit andere Europese landen om een grote jackpot (tot €90 miljoen) aan te kunnen bieden.

 

Vraag aan Total Public was om zowel een invulformulier als vooringevulde spelkaartjes (creditcard formaat) te ontwerpen.

 

Europese merk;
BBDO Frankfurt

 

Introductiestrategie en campagne;
UbachsWisbrun/JWT

 

Website;
Fabrique

 

Merkkompas, formulier en loten;
Total Public (Design: Edwin van Praet | Yu Zhao)

 

See;
http://bit.ly/GU5kyn

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