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Corporate Identity
News on branding, corporate identity, visual identity
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Logo & Branding: Heartlands by A-Side | UK

Logo & Branding: Heartlands by A-Side | UK | Corporate Identity | Scoop.it

Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.

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New logo and website British Pathé by Bunch

New logo and website British Pathé by Bunch | Corporate Identity | Scoop.it

16th January 2012

 

British Pathe, the world's leading multimedia resource with a history stretching back over a century. The finest and most comprehensive archive of fabulous footage and stunning stills. Bunch designed the new logo and the website.

 

UX by Danny Hope and programming by Big Eye Deers.

 

www.britishpathe.com

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Oh…Ohpen | New Identity for New Financial Services | NL

Oh…Ohpen | New Identity for New Financial Services | NL | Corporate Identity | Scoop.it

It’s not easy to start a new financial service these days. Especially when it’s an investment service. Some see opportunities though. And since today transparency is key, you can imagine how ‘Open’ came out of the brand name brainstorm.

 

This brand is about a fresh start, a new dawn. What’s more, there’s a foundation behind Ohpen – we found out on their website – that strives to create a better world.

 

Logo created by …, Staat

 

Film created by SSSS & Orchestra, directed by Bruce St. Clair (Caviar), and music by Massive Music.

 

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New identity for Extensis Software - Brand New

New identity for Extensis Software - Brand New | Corporate Identity | Scoop.it

Established in 1993, Extensis is a developer of software and services for creative professionals and workgroups. Best known for their font management application Suitcase, Extensis also offers a web font delivery platform (WebINK) and develops a digital asset management tool.

 

In March, Extensis began rolling out a new identity internally designed in collaboration by Portland, OR-based Owen Jones & Partners and Hood River, OR-based Blue Collar. Additional typographic help came from Extensis’ own Thomas Phinney, Senior Product Manager, Fonts & Typography.

 

Read more;

http://goo.gl/U0x6j

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Topdesigners collaborate on EYE Film Institute | NL

Topdesigners collaborate on EYE Film Institute | NL | Corporate Identity | Scoop.it

(Source in Dutch)

 

The Interior of EYE, the new Film Institute in Amsterdam, was designed by, among others, the artist Olafur Eliasson, Gispen, Design Academy in Eindhoven, Northern Light and Project Buro Looman. They are closely related to the design of the building by Delugan Meissl Associated Architects.

 

The architecture of EYE requires a special interpretation of the interior. Gispen is responsible for the design of public spaces and the offices of EYE. The décor has therefore opted for a number of design icons from the NgispeN collection.

 

The innovative concept for a transparent environment-related activity is geared to the working style of EYE. The particular open workspaces facilitate communication, while the semi-transparent areas to close the merger and ensure peace in the department.

 

The Design Academy in Eindhoven has devised concepts for the signage in EYE. One of these concepts is by Buro Baar out of work until the final design. The signage is initially highly functional, by the nature of the use that a large number of 'new' visitors entails, and the virtual absence of right-angled corners in the interior.
The special signage is in ambition in line with the appearance of the building. The entrance is clearly visible without help. The visitor will find a number of choices: destination, direction, personal property, store cards etc. The purchase is the entrance gate to the building, the Arena is the roundabout.

 

Delugan Meissl;

http://goo.gl/Pk9x1

____________________

Note | Designink.nl

 

The branding for Eye Film Institute was realized by Wieden+Kennedy Amsterdam (Mark Sloan). See post February 17, 2012; http://goo.gl/rVhaV

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New Visual Identity for Finnish Cultural Institute Belgium by Kokoro & Moi

New Visual Identity for Finnish Cultural Institute Belgium by Kokoro & Moi | Corporate Identity | Scoop.it

As you can see from this newsletter, we have revamped our visual identity. The talent behind the new look is the Finnish Graphic Designer of the Year 2012 Kokoro&Moi, a creative agency delivering progressive concepts and ideas for the future, focusing on brand identity, art direction and design.

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Quaker Oats Mascot Larry (PepsiCo) Gets a Facelift

Quaker Oats Mascot Larry (PepsiCo) Gets a Facelift | Corporate Identity | Scoop.it

The PepsiCo unit has given its old-fashioned mascot, internally nicknamed "Larry," a graphic makeover.

 

They trimmed his hair to make him look lighter and his neck longer. They removed his double chin and smoothed the rolls and plumpness in his face and neck. "We took about five pounds off him," Michael Connors, VP of design for the Hornall Anderson firm, told the Wall Street Journal. And red is prominent in Quaker's new logo to add "a sense of movement."

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Hot Berlin startup Delivery Hero raises €25m, expands online food ordering business through acquisitions

Hot Berlin startup Delivery Hero raises €25m, expands online food ordering business through acquisitions | Corporate Identity | Scoop.it

Online food ordering company Delivery Hero, one of Berlin's hottest startups, has raised another round of funding, bringing its total capital raised to 40 million euros.

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KfW Banking moder­ni­zes brand image | Germany

KfW Banking moder­ni­zes brand image | Germany | Corporate Identity | Scoop.it

(Original source in German, translation by Google)

 

After a multi-stage tender process late last year, the KfW banking group MetaDesign Dusseldorf responsible for developing its new brand identity.

 

As part of an extensive modernization process which aims sustainable development, focus on customers and greater efficiency are also sharpened the brand profile was developed internally by KfW and a new brand strategy. Task of Düsseldorf branding specialists, it is now, to modernize the appearance of state-owned banking group in accordance with this strategic basis and thus strengthen the brand in the long term KfW. At a press conference on 28 March will be presented to the brand.

 

Dr. Ulrich Schröder, Chairman of KfW banking group, to the branding process: "Our customers and partners want to know exactly what is KfW, the values that guide our actions and our promises in practice.


www.bank-of-verantwortung.de

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'Superman' Logo: New 'Man Of Steel' Logo Gets Dark New Look

'Superman' Logo: New 'Man Of Steel' Logo Gets Dark New Look | Corporate Identity | Scoop.it
The new Superman logo has appeared on Warner Brother's "Man of Steel" Facebook page in their quest to keep at least a trickle of Superman excitement pumping in advance of the movie's June, 2013 release date.
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Microsoft Gets Brutally Honest About Its Bold New Design For Windows

Microsoft Gets Brutally Honest About Its Bold New Design For Windows | Corporate Identity | Scoop.it
"I’ve been at the company … since 2006," says Sam Moreau, who oversees design and user experience for Windows. "Internally, that’s code for: Vista isn’t my fault."

 

Moreau spoke yesterday at New York City’s Soho House, an intimate, members-only club in Manhattan’s Meatpacking District.

 

Read on; http://bit.ly/HsY7Eu

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Cog creates Official London Theatre branding | News | Design Week

Cog creates Official London Theatre branding | News | Design Week | Corporate Identity | Scoop.it
Cog has created the identity for Official London Theatre, the public-facing branding for the Society of London Theatre.
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Vivid creates branding for Tommy Guns new salon | News | Design Week

Vivid creates branding for Tommy Guns new salon | News | Design Week | Corporate Identity | Scoop.it
Brighton-based consultancy Vivid Brighton has created the branding for hair salon Tommy Guns ahead of the launch of its fourth branch on London’s Regent Street.
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H&M will launch new chain in 2013 called '& other stories'

H&M will launch new chain in 2013 called '& other stories' | Corporate Identity | Scoop.it

H&M Taps Into Storytelling with High-End Retail Spin-Off: & other stories

 

[...]

 

A publicist for the fashion-conscious Swedish-based retailer told AFP "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today."

 

[...]

 

H&M's stable of retail brands includes the higher-end Cos in addition to Monki, Weekday and Cheap Monday. A spokeswoman told Fashionologie that the new store brand "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."


The & other stories name taps into a popular theme in retail, where creating a brand story is red hot. Witness the Stefan Sagmeister-branded Story, a New York concept store that launched in February and changes its theme, fixtures, brand partners and inventory every four to eight weeks. Its current theme: color.

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O'Neill | Celebrating 60 YEARS of innovation #branding

O'Neill | Celebrating 60 YEARS of innovation #branding | Corporate Identity | Scoop.it

TPCBF (Thispagecannotbefound.com) was asked by Achtung! to produce the O'Neill 60 year anniversary website.  With clever use of HTML, we created smooth animations for the user to cycle through the years of O'Neill's history…...

 

http://www.oneill.com/60years/

 

 

Note • Designink.nl•

The 168 page anniversary book was produced by Yazoka, see; http://goo.gl/dgOijmm

 

 

 

 

 

 

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New identity for EVRY | Norway - Brand New

New identity for EVRY | Norway - Brand New | Corporate Identity | Scoop.it

With roots as far back as 1962, EDB and ErgoGroup combined in 2010 to form “the largest merger ever seen in the Nordic IT industry, and the fourth largest corporate merger in Norway regardless of industry.”

 

In March the company announced a name change to EVRY, a leading IT company in the Nordic countries with 10,000 employees and 14,000 public sector and private sector customers. The new identity has been designed by Oslo, Norway-based Scandinavian Design Group.

 

Read More;

http://goo.gl/qoqEX

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Airlines for America | New at Pentagram

Airlines for America | New at Pentagram | Corporate Identity | Scoop.it

03/22/2012

 

Based in Washington, D.C., the Air Transport Association was the first and remains the only trade organization of the principal U.S. airlines.

 

With the arrival of a dynamic new CEO, Nicholas Calio, the organization was determined to respond to the global issues that the aviation industry faces in the 21st century. Pentagram’s Michael Bierut and Michael Gericke were retained to assess the organization’s name and tagline, assist in the crafting of a new mission statement and create a new visual identity.

 

The new name, Airlines for America, makes crystal clear the organization’s fundamental purpose: to foster a business environment that advances the nation’s economy and global competitiveness. The global arena in which that competition takes place is reflected by the new tagline, “We Connect the World.”

 

The new symbol, five planes coming together to form a star, serves as a visual metaphor for a group of airlines working in concert in service of their country.

 

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Interbrand creates new global positioning for Ricoh | News | Design Week

Interbrand creates new global positioning for Ricoh | News | Design Week | Corporate Identity | Scoop.it
Interbrand has worked on the positioning of global technology company Ricoh, which has a new identity set with the tagline: imagine. change.
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Prada Candy Typeface by Gareth Hague

Prada Candy Typeface by Gareth Hague | Corporate Identity | Scoop.it

The Prada logo turned into a typface. Candy.

 

via @qpslgs via @espiekermann

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New logo: RTP Internacional | Portugal

New logo: RTP Internacional | Portugal | Corporate Identity | Scoop.it

RTP Internacional is the international channel Portugal's state broadcaster RTP, broadcasting a selection of RTP's domestic programmes to all populated continents except Africa. RTP are slowly implementing a new branding scheme that gives its TV channels new logos based on the corporate logo. RTP International followed last week, introducing a new logo with a stylized version of the Portuguese flag.

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New CAS has new look - Community Press - Ontario, CA

New CAS has new look - Community Press - Ontario, CA | Corporate Identity | Scoop.it

The Northumberland and Hastings Children’s Aid Societies have adopted a new visual identity to go along with the merged organization's new name.

 

In addition to releasing the new logo, a new website for Highland Shores Children’s Aid, will be launched on April 1 under the domain name

 

www.highlandshorescas.com

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The stunning new look for EnergySys | EnergySys. Nothing but results

The stunning new look for EnergySys | EnergySys. Nothing but results | Corporate Identity | Scoop.it

EnergySys

The Production Allocation Cloud for Oil and Gas.

 

EnergySys today unveils a completely new visual identity, and a remade web site. Design by Whitespace, the Edinburgh digital designers.

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14/41 — 14 Years, 41 Logos | AisleOne

14/41 — 14 Years, 41 Logos | AisleOne | Corporate Identity | Scoop.it

14/41 — 14 Years, 41 Logos is the first book from Mash Creative founder Mark Bloom. Produced as a limited run, the book showcases 41 of his favourite logos designed during a 14 year career. Includes five golden rules of logo design and an insight into how he approaches an identity brief. 148mm x 210mm, 100 pages, P.U.R bound with white foil debossed logo to the cover, this beautiful soft back book has been printed with an enticing mix of GF Smith Colourplan and Olin rough papers.

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March’s Top 5 Branding Projects | BPO

March’s Top 5 Branding Projects | BPO | Corporate Identity | Scoop.it

01 Middagsfrid designed by Bold (top image)

02 Argromundo designed by Anagrama

03 Born Builders designed by The Drop Studio

04 Secret To Live designed by Soporte Comunicación

05 Fresh Point designed by Designers Anonymous

 

06 Aloxia designed by Richard Baird (BPO)

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Ico designs Science Council site | News | Design Week

Ico designs Science Council site | News | Design Week | Corporate Identity | Scoop.it
Ico design has created a website for the Science Council which is designed to communicate the launch of the organisation’s two new professional registers.
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