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Corporate Identity
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Total Rewards, Totally Vegas - Brand New

Total Rewards, Totally Vegas - Brand New | Corporate Identity | Scoop.it

With more than 40 million members Total Rewards is the loyalty program of Caesars Entertainment, which owns some of the most well known casinos in Las Vegas — including Caesars Palace, Harrah’s, Ballys, Paris, Rio, and Flamingo — as well as other entertainment destinations around the world like Planet Hollywood. The Total Rewards program, as you would expect, gives back points to the customer every time they play, eat, drink, stay, or have fun at any of 40 participating resorts and casinos. As part of the customer experience and satisfaction the loyalty program is one of the most important elements of the brand.

 

This past March, Total Rewards introduced a new identity designed by New York, NY-based Siegel+Gale.

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Fieldoo launches new corporate identity | Fieldoo Blog

Fieldoo launches new corporate identity | Fieldoo Blog | Corporate Identity | Scoop.it

Fieldoo is online network of sport professionals from around the world, created for best possible interaction between athletes, sport agents, scouts, coaches, clubs & other relevant people from the industry.

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VAN LEEUWEN - One Company, One Brand

VAN LEEUWEN - One Company, One Brand | Corporate Identity | Scoop.it

The Van Leeuwen Pipe and Tube Group is an international industrial distributor of steel pipes, valves and fittings. Total Identity (The Netherlands) was responsible for the new and unified corporate story and branding.

 

Original announcement (Sept. 12, 2011)

Princess Máxima opens new office and reveals new logo; http://goo.gl/dyVk4

 

Agency: Total Identity // Design: Hans P Brandt, Edwin van Praet, Yu Zhao

 

Note

Opera Graphic Design (NL) made a nice print publication about the history of Van Leeuwen (1924-2009), see; http://goo.gl/zNzvr

 

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New logo: Colorado Springs

New logo: Colorado Springs | Corporate Identity | Scoop.it

Colorado Springs, the second largest city in Colorado, unveiled a new logo on Monday, April 2. The logo was developed by a local design firm called Fixer Creative on the behalf on a "Community Branding Task Force", headed by the convention and visitors bureau.

 

The task force had unveiled a new logo back in November, developed through focus groups and research. It also included a new tagline, "Live it up!", a reference to the city's high altitude and big plans. But the logo was (rightly) rejected by the community, and the protests caused the task force to announce a new logo process the following month.

 

The new symbol combines the C symbol from Colorado's state flag with the Pikes Peak, located near the city. The "Live it up!" slogan is no longer a permanent part of the logo, rather it is a "temporary marketing slogan". The symbol is supported by fresh and very contemporary typography, using both Pragmatica Slabserif and Verlag.

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New logo: Prague Zoo

New logo: Prague Zoo | Corporate Identity | Scoop.it

Prague Zoo, the zoo in the Czech capital, unveiled a new logo last weekend as it inaugurated the zoo's 81th season since its foundation in 1931. It was created by Chermayeff & Geismar in New York and features footprints of five animals: an amphibian, a reptile, a bird and two mammals - one carnivore and one herbivore.

 

Before lanching the pitch that led to Chermayeff & Geismar being commissioned, the zoo had tried to find a new logo through logo contests that generated unsatisfacory results.

 

The need to get a new logo arose from a legal dispute with the designer behind the previous logo. In the last few years, the zoo has used an interim logo.

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New Identity for Reading is Fundamental (RIF) - Brand New

New Identity for Reading is Fundamental (RIF) - Brand New | Corporate Identity | Scoop.it

Established in 1966, Reading is Fundamental (RIF) is a nonprofit literacy organization whose main mission is “to motivate young children to read by working with children, their parents, and community members to make reading a fun and beneficial part of everyday life.”

(...)

 

Working with Mother New York, RIF has introduced a new identity, with the logo having been rolled out in November of last year and a more comprehensive brand being rolled out now.

 

The new logo solves some of the formal problems of the old one, with a cohesive visual language of roundedness. It also manages to work conceptually on two levels: first, as a book with the “I” serving as the gutter and, second, as a speech bubble that isn’t the usual cliché.

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Big Society Capital launches with designs from The Team | News | Design Week

Big Society Capital launches with designs from The Team | News | Design Week | Corporate Identity | Scoop.it

The Team has created the branding and digital designs for Big Society Capital, a new financial institution launched by the Government to finance charities and community groups.

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Cada creates new visual identity for Albert Heijn To Go

Cada creates new visual identity for Albert Heijn To Go | Corporate Identity | Scoop.it

Cada Design Group has created a new visual identity for Dutch convenience store concept Albert Heijn To Go.

 

__________________

Notes •Designink.nl•

 

See (Dutch) Scoop on 'Huisstijl' March 23rd;

http://www.scoop.it/t/huisstijl/p/1478418328/albert-heijn-to-go-vernieuwd-logo-en-winkelformule

 

Albert Heijn To Go can also be found on Pinterest;

http://pinterest.com/pin/24629129182313749/

 

 

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Visual Life: Intel's Core 2 CPU Campaign by Amsterdam Worldwide

Visual Life: Intel's Core 2 CPU Campaign by Amsterdam Worldwide | Corporate Identity | Scoop.it

Why would Intel use modern Chinese culture for its latest ad campaign? Kitty and Lala are Chinese photographers and bloggers introducing playful, modern angles into fuddy-duddy Chinese wedding photos.


Now they're part of Intel's global campaign to promo its new-gen Core 2 CPUs. Intel's officially unveiling the Kitty & Lala promotion later this week, its second in a series of "blogger profile films" it's had produced by Amsterdam Worldwide, an international marketing agency.

 

The film is part of Intel's Visual Life effort to push the second generation of Intel Core 2 CPUs, which are powering new computers from a host of makers, including Apple. The film is a "beautiful portrait of contemporary China" through the eyes of a pair of young photographers and their studio 80 Impression.

 

Read more; http://goo.gl/YykkH

 

Or visit; http://www.intel.com/visuallife

 

 

 

 

 

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Kraft’s new brand means 'oral sex’ in Russia #naming

Kraft’s new brand means 'oral sex’ in Russia #naming | Corporate Identity | Scoop.it

Kraft has drawn sharp criticism after it emerged that the Mondelez company name it unveiled last week is similar to a slang term for oral sex in Russia.

 

Read more; http://goo.gl/OyXVm

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Debranding: The great name-dropping gamble | Marketing Week UK

Debranding: The great name-dropping gamble | Marketing Week UK | Corporate Identity | Scoop.it
Why the world’s biggest companies are removing their brand names from their products.

 

Some say Nike was the first, but now the practice of eliminating the brand name from products or marketing activity is becoming a popular way for companies to differentiate themselves or extend their business.

 

Read more; http://goo.gl/akbiY

 

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Holly Eden's curator insight, March 15, 2013 3:28 AM

Starbucks (among other companies) have debranded their product by taking the word "starbucks" off their coffee cups. They are trying to improve their customer relationship, by communicating to the customer that the relationship is less commerical. Consumers will still recognize the logo, which is a positive for Starbucks. They have used IMC to their advantage by trying to communicate with the customer by asking the consumer their names and writing it on the coffee cup. These strategies will improve customers perception of the company, because customers will see it is not "just another starbucks" as it is a very common coffee shop.

Laura Killgour's comment, March 15, 2013 10:43 PM
Having personal relationships with consumers is now more important than having a corporate image according to Starbucks. The idea of debranding their product makes sense to me, because Starbucks are not personal cafes they are corporate. In relation to IMC they are trying a different approach to communicate to the public in a way that the consumers will positively respond to.
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Design Envy (AIGA) · Two Bettys by Aesthetic Apparatus

Design Envy (AIGA) · Two Bettys by Aesthetic Apparatus | Corporate Identity | Scoop.it

Hand crafted identity system for twin-cities-based Two Bettys Green Cleaning Service.

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H&M will launch new chain in 2013 called '& other stories'

H&M will launch new chain in 2013 called '& other stories' | Corporate Identity | Scoop.it

H&M Taps Into Storytelling with High-End Retail Spin-Off: & other stories

 

[...]

 

A publicist for the fashion-conscious Swedish-based retailer told AFP "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today."

 

[...]

 

H&M's stable of retail brands includes the higher-end Cos in addition to Monki, Weekday and Cheap Monday. A spokeswoman told Fashionologie that the new store brand "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."


The & other stories name taps into a popular theme in retail, where creating a brand story is red hot. Witness the Stefan Sagmeister-branded Story, a New York concept store that launched in February and changes its theme, fixtures, brand partners and inventory every four to eight weeks. Its current theme: color.

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New Identity for Madurodam #NL

New Identity for Madurodam #NL | Corporate Identity | Scoop.it

The Hague’s Madurodam miniature attraction park, which brings together hundreds of Dutch architectural landmarks, has reopened after a large-scale renovation that lasted six months and cost eight billion euros.

 

The new Madurodam is divided into three theme areas: WaterRijk, ‘water as friend and foe', StedenRijk, ‘old town centres’ and VindingRijk, ‘The Netherlands as a source of inspiration for the world’ (architecture, innovation, entertainment and design).

 

(...)

 

Note •Designink.nl•

_____________________

 

The new identity consists of a new brandmark (gold medal - orange ribbon with serif-M) and the use of tilt-shift-photography with miniature figurines.

 

 

Fabrique (Brands, Design, Interaction) was responsible for the new website, see press release April 2nd; http://goo.gl/qaPWc

 

 

Agency Mindshare was chosen last year for media-strategy, see; http://goo.gl/M3lVm

 

 

 

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Hammondsport, recently named cool town, gets cool logo

Hammondsport, recently named cool town, gets cool logo | Corporate Identity | Scoop.it
A logo designed by a Watkins Glen man has been chosen by the Hammondsport Chamber of Commerce to represent America's Coolest Small Town.

Created by graphic designer Rob Kurcoba, the logo embodies Hammondsport's wings, water and wine, while incorporating the "small town" aspect, according to a press release.

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New logo: Destination America

New logo: Destination America | Corporate Identity | Scoop.it

Destination America is not yet another tourism marketing campaign. It is an upcoming TV network.

Planet Green, a U.S. TV channel from Discovery Networks dedicated to eco-friendly living, is due to be closed down next month. In its place, Discovery will launch a network called Destination America, "the first network to celebrate the people, places, and stories of the United States", which essentially means lifestyle and exploration programming with American themes.

 

The rebrand was announced yesterday, April 4, and the logo above came with the announcement. Destination America launches May 28.

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New logo: Beckers | Sweden

New logo: Beckers | Sweden | Corporate Identity | Scoop.it

Beckers is a Swedish paint manufacturer, tracing its roots back to 1865, when a German opened a paint shop in Stockholm. For several decades, it has used a rainbow as its logo. At the beginning of April it was given a careful refresh. One colour (orange) has been removed, and the ones that remain are livelier. The name has been put below the rainbow, and the outlines have been removed.

 

The new logo was reportedly created by Swedish design agency BVD. Beckers claims the previous logo hadn't changed since 1967.

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New logo: Unitymedia | Germany

New logo: Unitymedia | Germany | Corporate Identity | Scoop.it

Unitymedia is one of Germany's major cable companies, owned by Liberty Global who are also behind major cablecos in several other European companies, most of them using the UPC brand.

 

Last Friday, March 30, Unitymedia unveiled a new corporate identity that adopts the symbol used by Liberty Global's UPC brand, but gives it more colour and depth.

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New visual identity for Which? by Identica | UK

New visual identity for Which? by Identica | UK | Corporate Identity | Scoop.it

Which?, Europe’s largest consumer organisation, is to begin rolling out a new logo and visual identity system, developed by Identica.

 

[...]

 

This work follows on from brand language guidelines developed by Quietroom in 2011 which defined a new tone of voice and communications style for Which?. By combining the language guidelines with the new visual identity Which? hopes to build a stronger, more impactful voice with consumers, colleagues and key opinion formers.

 

 

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New identity for game show At Vago (Sanoma Media) | Hungary

New identity for game show At Vago (Sanoma Media) | Hungary | Corporate Identity | Scoop.it

London-based Studio Hansa has created the look of a new free-to-air Hungarian game show for Sanoma Media, working on branding, title sequences, in show graphics and content.

 

Studio Hansa was brought in directly earlier this year and appointed to work on the complete brand expression of new show ÁtVágó.

 

The show was named by Studio Hansa and is a play on words based on the host’s name István Vágó – ‘one of Hungary’s biggest stars’ according to Studio Hansa managing partner Omar Honigh.

 

ÁtVágó means to take a short cut or to cheat on something in Hungarian.

 

Read more; http://goo.gl/0jizp

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Liechtenstein chooses new logo

Liechtenstein chooses new logo | Corporate Identity | Scoop.it

(Image: The new Liechtenstein logo)

 

Citizens of the tiny European country of Liechtenstein have chosen a new national logo following a poll open to the principality’s population.

 

The new identity has been created by UK-based designer Marc Weymann, himself a citizen of Liechtenstein.

 

According to the Liechtenstein government, Weymann’s identity was chosen from a shortlist of five following a nationwide poll open to all citizens of Liechtenstein aged 14 years or over - around 30 000 people.

 

[...]

 

The new identity will come into use on May 1st, and replaces a previous identity created by Wolff Olins, which launched in 2004.

 

Official website of Liechtenstein; http://www.liechtenstein.li

 

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EDF unveils ‘Feel Better Energy’ positioning | News | Marketing Week

EDF unveils ‘Feel Better Energy’ positioning | News | Marketing Week | Corporate Identity | Scoop.it

EDF Energy has launched a marketing campaign to tell customers if they can get electricity cheaper elsewhere as part of its efforts to become more transparent.

 

The energy supplier has launched a TV spot to introduce its Blue +Price Promise, which vows to inform customers if a rival supplier brings out a tariff which is a least £1 a week cheaper at typical use 3,300 kWh electricity.

 

The advert features EDF’s new brand character dancing to music while standing on various electrical appliances.

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Tesco overhauls Value range | News | Marketing Week

Tesco overhauls Value range | News | Marketing Week | Corporate Identity | Scoop.it

Tesco is rebranding its Value range as Everyday Value with a greater focus on better quality ingredients and healthier products.

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Nike Nabs The Crown Jewel Of Sports Branding: The NFL

Nike Nabs The Crown Jewel Of Sports Branding: The NFL | Corporate Identity | Scoop.it

Nike’s ascendancy to mega-brand status began with basketball, on the feet of Michael Jordan. But yesterday, the company finally unveiled a dramatic new branding strategy: They’ve now replaced Reebok as the official uniform sponsor of the National Football League, and will be charged with designing uniforms for all 32 NFL teams.

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Logo & Branding: Heartlands by A-Side | UK

Logo & Branding: Heartlands by A-Side | UK | Corporate Identity | Scoop.it

Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.

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