Corporate Identity
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Annodyne unveils its new brand identity

Annodyne unveils its new brand identity | Corporate Identity | Scoop.it

Blue Bell, PA — March 30, 2012 — Annodyne, Inc., an engagement marketing agency located 20 miles
outside Philadelphia, announces the launch of its new brand. The brand ID — anchored by the tagline,
“Change the Conversation” — is featured on the company’s new website: www.annodyne.com.


The premise of the new brand: that in a modern world where consumers are trained to tune-out the
onslaught of commercial messages, successful marketing must change the conversation.

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Impala (Chevrolet) Hits the Gym - Brand New

Impala (Chevrolet) Hits the Gym - Brand New | Corporate Identity | Scoop.it

First produced in 1958, the Impala is one of the most popular — and unpopular — brands from Chevrolet. Once one of the great-selling cars in the 1960s and ’80s its design in the ’90s and early ’00s has left much to be desired for, having gone from elegant and muscular to a flat, long, and depressed look to a generic, rental-looking car. Popular with police departments though.

 

At the New York auto show this week, Chevrolet introduced the much nicer 2014 Impala and revised its badge, which has shown a stylized impala (an African antelope) since the ’60s. The newest version was designed by Joann Kallio, who, as master car writer Phil Patton reports, “has been a graphic designer at G.M. for more than 25 years and is the lead creative designer on Chevrolet global badging.”

 

Read more: http://goo.gl/xMf9H

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DDB Worldwide Unveiled the ‘♥ I Care’ Facebook Button, MTV among the First to Test It

DDB Worldwide Unveiled the ‘♥ I Care’ Facebook Button, MTV among the First to Test It | Corporate Identity | Scoop.it

Some news we want to share with our friend on Facebook are tragic—natural disasters, crimes, social inequality, horrible deeds, etc.—so ‘liking’ isn’t an appropriate thing to do with it.

 

DDB Worldwide has come up with a great solution, the ‘I Care’ Button, which is already beta-tested on the new MTV Voices hub along with traditional buttons.

 

(...)

 

♥ I Care

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Keying into the Brain | Edenspiekermann

Keying into the Brain | Edenspiekermann | Corporate Identity | Scoop.it

In the Netherlands, there’s a festival that started a few years ago to celebrate audiovisual and interactive media. This coming May 22nd in Hilversum, the day will be filled with screenings and presentations, culminating with the Gouden Reigers 2012 ceremony. This awards show recognises the best audiovisual and interactive communication projects of the past year. A pretty amazing day, and Edenspiekermann were asked to redesign the accompanying catalogue and identity.

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Total Rewards, Totally Vegas - Brand New

Total Rewards, Totally Vegas - Brand New | Corporate Identity | Scoop.it

With more than 40 million members Total Rewards is the loyalty program of Caesars Entertainment, which owns some of the most well known casinos in Las Vegas — including Caesars Palace, Harrah’s, Ballys, Paris, Rio, and Flamingo — as well as other entertainment destinations around the world like Planet Hollywood. The Total Rewards program, as you would expect, gives back points to the customer every time they play, eat, drink, stay, or have fun at any of 40 participating resorts and casinos. As part of the customer experience and satisfaction the loyalty program is one of the most important elements of the brand.

 

This past March, Total Rewards introduced a new identity designed by New York, NY-based Siegel+Gale.

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Fieldoo launches new corporate identity | Fieldoo Blog

Fieldoo launches new corporate identity | Fieldoo Blog | Corporate Identity | Scoop.it

Fieldoo is online network of sport professionals from around the world, created for best possible interaction between athletes, sport agents, scouts, coaches, clubs & other relevant people from the industry.

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VAN LEEUWEN - One Company, One Brand

VAN LEEUWEN - One Company, One Brand | Corporate Identity | Scoop.it

The Van Leeuwen Pipe and Tube Group is an international industrial distributor of steel pipes, valves and fittings. Total Identity (The Netherlands) was responsible for the new and unified corporate story and branding.

 

Original announcement (Sept. 12, 2011)

Princess Máxima opens new office and reveals new logo; http://goo.gl/dyVk4

 

Agency: Total Identity // Design: Hans P Brandt, Edwin van Praet, Yu Zhao

 

Note

Opera Graphic Design (NL) made a nice print publication about the history of Van Leeuwen (1924-2009), see; http://goo.gl/zNzvr

 

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New logo: Colorado Springs

New logo: Colorado Springs | Corporate Identity | Scoop.it

Colorado Springs, the second largest city in Colorado, unveiled a new logo on Monday, April 2. The logo was developed by a local design firm called Fixer Creative on the behalf on a "Community Branding Task Force", headed by the convention and visitors bureau.

 

The task force had unveiled a new logo back in November, developed through focus groups and research. It also included a new tagline, "Live it up!", a reference to the city's high altitude and big plans. But the logo was (rightly) rejected by the community, and the protests caused the task force to announce a new logo process the following month.

 

The new symbol combines the C symbol from Colorado's state flag with the Pikes Peak, located near the city. The "Live it up!" slogan is no longer a permanent part of the logo, rather it is a "temporary marketing slogan". The symbol is supported by fresh and very contemporary typography, using both Pragmatica Slabserif and Verlag.

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New logo: Prague Zoo

New logo: Prague Zoo | Corporate Identity | Scoop.it

Prague Zoo, the zoo in the Czech capital, unveiled a new logo last weekend as it inaugurated the zoo's 81th season since its foundation in 1931. It was created by Chermayeff & Geismar in New York and features footprints of five animals: an amphibian, a reptile, a bird and two mammals - one carnivore and one herbivore.

 

Before lanching the pitch that led to Chermayeff & Geismar being commissioned, the zoo had tried to find a new logo through logo contests that generated unsatisfacory results.

 

The need to get a new logo arose from a legal dispute with the designer behind the previous logo. In the last few years, the zoo has used an interim logo.

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New Identity for Reading is Fundamental (RIF) - Brand New

New Identity for Reading is Fundamental (RIF) - Brand New | Corporate Identity | Scoop.it

Established in 1966, Reading is Fundamental (RIF) is a nonprofit literacy organization whose main mission is “to motivate young children to read by working with children, their parents, and community members to make reading a fun and beneficial part of everyday life.”

(...)

 

Working with Mother New York, RIF has introduced a new identity, with the logo having been rolled out in November of last year and a more comprehensive brand being rolled out now.

 

The new logo solves some of the formal problems of the old one, with a cohesive visual language of roundedness. It also manages to work conceptually on two levels: first, as a book with the “I” serving as the gutter and, second, as a speech bubble that isn’t the usual cliché.

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Big Society Capital launches with designs from The Team | News | Design Week

Big Society Capital launches with designs from The Team | News | Design Week | Corporate Identity | Scoop.it

The Team has created the branding and digital designs for Big Society Capital, a new financial institution launched by the Government to finance charities and community groups.

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Cada creates new visual identity for Albert Heijn To Go

Cada creates new visual identity for Albert Heijn To Go | Corporate Identity | Scoop.it

Cada Design Group has created a new visual identity for Dutch convenience store concept Albert Heijn To Go.

 

__________________

Notes •Designink.nl•

 

See (Dutch) Scoop on 'Huisstijl' March 23rd;

http://www.scoop.it/t/huisstijl/p/1478418328/albert-heijn-to-go-vernieuwd-logo-en-winkelformule

 

Albert Heijn To Go can also be found on Pinterest;

http://pinterest.com/pin/24629129182313749/

 

 

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Visual Life: Intel's Core 2 CPU Campaign by Amsterdam Worldwide

Visual Life: Intel's Core 2 CPU Campaign by Amsterdam Worldwide | Corporate Identity | Scoop.it

Why would Intel use modern Chinese culture for its latest ad campaign? Kitty and Lala are Chinese photographers and bloggers introducing playful, modern angles into fuddy-duddy Chinese wedding photos.


Now they're part of Intel's global campaign to promo its new-gen Core 2 CPUs. Intel's officially unveiling the Kitty & Lala promotion later this week, its second in a series of "blogger profile films" it's had produced by Amsterdam Worldwide, an international marketing agency.

 

The film is part of Intel's Visual Life effort to push the second generation of Intel Core 2 CPUs, which are powering new computers from a host of makers, including Apple. The film is a "beautiful portrait of contemporary China" through the eyes of a pair of young photographers and their studio 80 Impression.

 

Read more; http://goo.gl/YykkH

 

Or visit; http://www.intel.com/visuallife

 

 

 

 

 

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New Branding & Packaging: Harbour Brewing Co. by A-Side

New Branding & Packaging: Harbour Brewing Co. by A-Side | Corporate Identity | Scoop.it

The Harbour Brewing Company is a ‘progressive and innovative’ North Cornwall based craft brewery run by Rhys Powell and Eddie Lofthouse that was launched earlier this year. Their identity, created by independent design studio A-Side, mixes a nautical theme with bold typography and craft beer cues to capture the brands traditional sense of quality and its creative approach to brewing.

 

A-Side design studio; http://goo.gl/IIOFa

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iPad may join Aspirin, Heroin, as generic name, branding experts say

iPad may join Aspirin, Heroin, as generic name, branding experts say | Corporate Identity | Scoop.it

Apple is on the verge of doing what few others have: change the English language. But genericization can be both good and bad for companies like Apple, which must balance their desire for brand recognition with their disdain for brand deterioration.

 

Quote (M. Atkins) "Marketing people want the brand name as widespread as possible and trademark lawyers worry ... the brand will lose all trademark significance."

 

EXAMPLES (LOST TRADEMARKS)

-------------------------------------------------------------

Aspirin | Bayer AG lost the trademark in 1921

Heroin | Bayer AG lost the trademark in 1919

Escalator | Otis Elevator Co. lost the trademark in 1950

Thermos | Thermos LLC lost the trademark in 1963

Yo-yo | Duncan lost the trademark in 1965

Zipper | B.F. Goodrich lost the trademark in 1920s.

 

STILL HANGING ON

-------------------------------------------------------------
Band-Aid | Trademarked by Johnson & Johnson
Kleenex|Trademarked by Kimberly-Clark
Jell-O | Trademarked by Kraft
Xerox | Trademarked by Xerox Corp.

 

Read more: http://goo.gl/O6OP1

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Nike’s (Red) Campaign Continued with a Global Race

Nike’s (Red) Campaign Continued with a Global Race | Corporate Identity | Scoop.it

Nike is here again to remind the whole world of its “Lace Up Save Lives” charitable campaign launched in collaboration with the (RED) foundation last year. The social project is focused on bringing positive changes to the deprived communities of Africa by providing vital medication to local people with HIV and educating Africa’s younger generation to stop the spread of AIDS. In the new video of the Nike’s (RED) campaign, the brand showcases an around-the-world relay race, which was arranged to add fuel to the movement.

 

(...)

 

Campaign website; http://tiedtogether2010.com

 

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New logo: Interstate Hotels & Resorts

New logo: Interstate Hotels & Resorts | Corporate Identity | Scoop.it

Interstate Hotels & Resorts is an American hotel management company that manages nearly 400 hotels around the world, although most of them are located in the United States. In March, it launched a new corporate identity that was created "to better communicate the Company’s position as the only large-scale, U.S.-based hotel management company with a global footprint".

 

Interstate's previous logo was introduced in 2002, when the comapny was formed through the merger of MeriStar Hotels & Resorts, Inc. and Interstate Hotels Corporation.

 

A press release about the new corporate identity was sent out on March 21. It was unveiled internally before that.

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New Identity for Madurodam #NL

New Identity for Madurodam #NL | Corporate Identity | Scoop.it

The Hague’s Madurodam miniature attraction park, which brings together hundreds of Dutch architectural landmarks, has reopened after a large-scale renovation that lasted six months and cost eight billion euros.

 

The new Madurodam is divided into three theme areas: WaterRijk, ‘water as friend and foe', StedenRijk, ‘old town centres’ and VindingRijk, ‘The Netherlands as a source of inspiration for the world’ (architecture, innovation, entertainment and design).

 

(...)

 

Note •Designink.nl•

_____________________

 

The new identity consists of a new brandmark (gold medal - orange ribbon with serif-M) and the use of tilt-shift-photography with miniature figurines.

 

 

Fabrique (Brands, Design, Interaction) was responsible for the new website, see press release April 2nd; http://goo.gl/qaPWc

 

 

Agency Mindshare was chosen last year for media-strategy, see; http://goo.gl/M3lVm

 

 

 

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Hammondsport, recently named cool town, gets cool logo

Hammondsport, recently named cool town, gets cool logo | Corporate Identity | Scoop.it
A logo designed by a Watkins Glen man has been chosen by the Hammondsport Chamber of Commerce to represent America's Coolest Small Town.

Created by graphic designer Rob Kurcoba, the logo embodies Hammondsport's wings, water and wine, while incorporating the "small town" aspect, according to a press release.

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New logo: Destination America

New logo: Destination America | Corporate Identity | Scoop.it

Destination America is not yet another tourism marketing campaign. It is an upcoming TV network.

Planet Green, a U.S. TV channel from Discovery Networks dedicated to eco-friendly living, is due to be closed down next month. In its place, Discovery will launch a network called Destination America, "the first network to celebrate the people, places, and stories of the United States", which essentially means lifestyle and exploration programming with American themes.

 

The rebrand was announced yesterday, April 4, and the logo above came with the announcement. Destination America launches May 28.

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New logo: Beckers | Sweden

New logo: Beckers | Sweden | Corporate Identity | Scoop.it

Beckers is a Swedish paint manufacturer, tracing its roots back to 1865, when a German opened a paint shop in Stockholm. For several decades, it has used a rainbow as its logo. At the beginning of April it was given a careful refresh. One colour (orange) has been removed, and the ones that remain are livelier. The name has been put below the rainbow, and the outlines have been removed.

 

The new logo was reportedly created by Swedish design agency BVD. Beckers claims the previous logo hadn't changed since 1967.

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New logo: Unitymedia | Germany

New logo: Unitymedia | Germany | Corporate Identity | Scoop.it

Unitymedia is one of Germany's major cable companies, owned by Liberty Global who are also behind major cablecos in several other European companies, most of them using the UPC brand.

 

Last Friday, March 30, Unitymedia unveiled a new corporate identity that adopts the symbol used by Liberty Global's UPC brand, but gives it more colour and depth.

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New visual identity for Which? by Identica | UK

New visual identity for Which? by Identica | UK | Corporate Identity | Scoop.it

Which?, Europe’s largest consumer organisation, is to begin rolling out a new logo and visual identity system, developed by Identica.

 

[...]

 

This work follows on from brand language guidelines developed by Quietroom in 2011 which defined a new tone of voice and communications style for Which?. By combining the language guidelines with the new visual identity Which? hopes to build a stronger, more impactful voice with consumers, colleagues and key opinion formers.

 

 

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New identity for game show At Vago (Sanoma Media) | Hungary

New identity for game show At Vago (Sanoma Media) | Hungary | Corporate Identity | Scoop.it

London-based Studio Hansa has created the look of a new free-to-air Hungarian game show for Sanoma Media, working on branding, title sequences, in show graphics and content.

 

Studio Hansa was brought in directly earlier this year and appointed to work on the complete brand expression of new show ÁtVágó.

 

The show was named by Studio Hansa and is a play on words based on the host’s name István Vágó – ‘one of Hungary’s biggest stars’ according to Studio Hansa managing partner Omar Honigh.

 

ÁtVágó means to take a short cut or to cheat on something in Hungarian.

 

Read more; http://goo.gl/0jizp

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Liechtenstein chooses new logo

Liechtenstein chooses new logo | Corporate Identity | Scoop.it

(Image: The new Liechtenstein logo)

 

Citizens of the tiny European country of Liechtenstein have chosen a new national logo following a poll open to the principality’s population.

 

The new identity has been created by UK-based designer Marc Weymann, himself a citizen of Liechtenstein.

 

According to the Liechtenstein government, Weymann’s identity was chosen from a shortlist of five following a nationwide poll open to all citizens of Liechtenstein aged 14 years or over - around 30 000 people.

 

[...]

 

The new identity will come into use on May 1st, and replaces a previous identity created by Wolff Olins, which launched in 2004.

 

Official website of Liechtenstein; http://www.liechtenstein.li

 

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