February 06, 2014
By Edo van Dijk (edenspiekermann_)
Over the past 4 months we have worked on a major update of the visual identity of the City of Amsterdam. After the official approval by the Mayor and Aldermen of Amsterdam last week, Dutch newspaper De Telegraaf posted a short blurb on their website about the logo update, also mentioning the cost involved. That post created quite a ripple on Social Media after which the traditional media also picked up on the story.
To make it simple: we’ve created a completely renewed visual identity with new applications, tools, grids and guidelines, but we left the logo virtually unchanged.
Starting in the Spring of 2014, the City will gradually move to this new, compact logo model (image).