The Academy Awards, also known as ‘The Oscars’, has unveiled refreshed logos.
Created by agency 180LA, the new simplified identities were recreated in the colors white and gold, and feature the iconic statuette within the triangular shape of the letter “A”—as if the statuette has a spotlight shining on it from above.
The “A” represents the Academy, and doubles as the “A” in “OSCARS”.
The new logo was inspired by the Academy’s heritage, and its Academy Museum which will be opening in 2017—and was also created in time for The 86th Academy Awards that would be held on 2 March 2014.
The Academy’s Chief Marketing Officer, Christina Kounelias, said in a statement that the organization hopes the logo accurately reflects its “community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.”
What do you think of The Oscars’ and The Academy’s new logo?
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