There's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked with rebuilding the new Myspace from the ground up.
The duo recently came to Los Angeles where they spoke with Mashable about the challenges and successes of redesigning a brand. They say the project's goal is to bring the site back to its simple core values of music and artist discovery. They want the new Myspace to be visually captivating enough to keep and gain new users, so they're incorporating a design reminiscent of Tumblr and Pinterest.Q&A With CEO Ben Johnston and Creative Director Jess Huddart
What was the process of getting this account and working with Myspace?
Ben Johnston: My design agency, based out of Australia, did a lot of online projects. One of those projects in 2009 was a site called wearehunted, which we co-founded with an associate business in Brisbane. They had a news aggregation platform.