In its 8th year, we are proud to present the BrandZ Top 100 Most Valuable Global Brands. Using data collected by Millward Brown on behalf of WPP and tapping into the proprietary valuation method of Millward Brown Optimor, we remain committed to helping you understand how brand building enhances the financial health of your company. Last year we saw negligible growth in value in the BrandZ Top 100, a cause for concern in the marketing community. We are pleased to report a respectable 7 percent increase this year, and in the 8 years we have been tracking brand value, the value of the BrandZ Strong Brands Portfolio has grown by an amazing 58 percent.
10. China Mobile