Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty. As creating brand loyalty is of vital importance to a brand, it seems highly important to know about the occupations of this particular group of people.
To enable strong brand communication on such a small spot, it seems wise to keep a few rules in mind. At CARTILS we have defined three golden rules to make your brand ‘AppReady’:
1. Define your visual brand essence
2. Create a K.I.S.S.able execution
3. Ensure consistent use
Gaston van de Laar is the Client Services Director at CARTILS, an international brand design agency with offices in Amsterdam and London.