Red Bull Studios are a series of unique recording spaces that allow talented artists around the globe to be truly creative by providing free access to a network of state-of-the-art recording and production facilities. We were invited to create both the new official website that would act as a portal to the local studio sites and develop a distinctive new visual identity supported by clear guidelines for all design work keeping quality and clarity easily attainable.
We found inspiration from the ethos of the studios as a place to promote storytelling and excellence in music and used this to drive the creation of a tailored, content rich site featuring quality photography and adaptive design to develop a highly responsive and detailed experience on any device. We also made use of web technologies such as CSS3 animations and SVG rendering for icons and used Drupal for the CMS.
Both the visual identity and the website were designed to reflect the originality of the Red Bull Studios concept and as such, highlight the exclusive character of each city and each individual studio.