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News Corporation will be split into two companies, and they both revealed their new logos in May. We also got a new wordmark from Instagram, a new look for the major South American airline Avianca and dozens of other interesting new logos from around the world.
Established in 1908, the Royal Canadian Mint is the for-profit corporation responsible for the minting and distribution of Canada’s circulation and collector coins. At the beginning of June — with all of its press release attention going to a special collector coin designed by comedian Martin Short — it announced its new logo through a tweet. Design credit not given.
Over the past few years, the company [Moleskine] has diversified into areas such as apps and print-on-demand services – and a new identity for the brand created by Milan-based agency Achilli Ghizzardi Associati is built around the concepts of flexibility, organisation and an open space for creative ideas to flourish. What this translates into in real terms is a monogram of a three-x-three grid of squares featuring the curved corners that have been a notable part of the design of Moleskine's notebooks. The top-left square is replaced by a capital M from Moleskine's logo, which has been tweaked from the Copperplate original to create an original face.
Established in 1857, Stanley is a well-known and popular product line of hand tools, power tools, and stuff-making accessories for consumer and industrial use. In 2010, Stanley and Black & Decker merged to form, well, Stanley Black & Decker and since then the Stanley brand has grown beyond tools into new industries like security, healthcare, infrastructure, and oilfield services. Looking to communicate the breadth of its offering and establish a unified brand, Stanley introduced last week a new logo and identity designed by Lippincott.
Ten tips for picking the right palette for a company's demographic and product. 1. Know Your Audience2. Follow the 60-30-10 Rule3. Analyze the Competition4. Think Psychologically5. Differentiate6. Go Past Color to Personality7. Check Out COLOURlovers.com8. Be Intentional9. Do Your Research10. Think Big
[Image: Winner: The Battle of Bannockburn Identity, by The Beautiful Meme] All the winners from the 2013 Design Week Awards.
Spring is a great time of year to de-clutter and simplify. It’s when we open the windows, clean out the closets, and rid our homes of unwanted clutter. Likewise, it’s also a great time to refresh your business. Just as spring cleaning brings fresh air into a stuffy house, it can also breathe life into a company, resulting in an improved state of success. Dust Off the Cobwebs When your marketing goes stale, so does your business. The purpose of spring cleaning your online business is to clear away the cobwebs and stay relevant to consumers. So, what does it take to be relevant? Stay up with the times. Take time every few months to read about new marketing tactics that can apply to your business.Be better! Look at what your competitors are doing online, and see if you can do it better.Be social. Don’t leave your Facebook FB -2.61%, Twitter, or Pinterest accounts unattended for long periods of time or consumers will view you as stale, resulting in a loss of fans, followers and connections.Appeal to the masses. Make sure the content you are posting appeals to the appropriate audience and remains cognizant of what’s trending in your industry.
London Bridge is set to get its own place branding, as the redevelopment of the area continues.
Because my knowledge of Eindhoven is minimal, here is a slightly edited Wikipedia description: “Eindhoven is a municipality and a city located in the province of North Brabant in the south of the Netherlands, originally at the confluence of the Dommel and Gender streams. The city had 218,559 inhabitants (November 2012) and 261,082 if adjacent Veldhoven is included, making it the fifth-largest city of the Netherlands and the largest of North Brabant.” A new identity for the city has been launched by Eindhoven365, an organization that combines the operations of CityDynamiek and Eindhoven VVV (the regional tourist bureau) to establish a “clear city marketing strategy for the purpose of creating a strong brand policy and brand perception for the city of Eindhoven”. The identity and strategy have been designed by the “Virtual Design Agency”, a collaboration of various local individuals and firms. For additional information and process images, a comprehensive Tumblr has been going on for a few months.
Avianca and TACA, two major airline groups in Latin America, merged back in 2009, creating a holding company that includes the former flag carriers of Colombia, El Salvador, Guatemala and Costa Rica. Since then, they've spend a few years integrating the two groups while the old brand names were retained. That ended yesterday, May 28, when Avianca became the group's primary brand.
Both airlines have previously used bird symbols (a condor in the case of Avianca) and the new symbol pays some tribute to that. It can also be seen as a map of the Americas.
It has previously been reported that Lippincott aided the airline in selecting the name. Local media are crediting Lippincott and Sancho BBDO for the design work.
Nature in Stock brings you exceptional nature and wildlife stock photos from award winning photographers from all over the world. We are the stock photo agency when it comes to nature in all its diversity.
There's perhaps nothing harder than changing the public perception of a brand once it's been imprinted in popular culture's psyche. Especially when it's left a bad taste in users' mouths. But that was exactly the job facing Ben Johnston and Jess Huddart, CEO and creative director of Josephmark, the 25-person Australian studio tasked with rebuilding the new Myspace from the ground up. The duo recently came to Los Angeles where they spoke with Mashable about the challenges and successes of redesigning a brand. They say the project's goal is to bring the site back to its simple core values of music and artist discovery. They want the new Myspace to be visually captivating enough to keep and gain new users, so they're incorporating a design reminiscent of Tumblr and Pinterest. Q&A With CEO Ben Johnston and Creative Director Jess Huddart What was the process of getting this account and working with Myspace? Ben Johnston: My design agency, based out of Australia, did a lot of online projects. One of those projects in 2009 was a site called wearehunted, which we co-founded with an associate business in Brisbane. They had a news aggregation platform. (...)
Ferran Adrià, the man behind El Bulli, one of the most celebrated restaurants of all time, is looking for French Bulldog to star as the El Bulli brand character. Although the restaurant closed in 2011, Adrià is looking to develop the brand through a number of new ventures, and has called for a new brand identity to front the projects, according to reports. The chef, famed for molecular gastronomy, is looking for a French Bulldog to be the face of the brand and told the Guardian he will ‘hold casting sessions in New York, London, Madrid and Barcelona if necessary.’ The restaurant was named after the original owner’s French Bulldogs, a breed colloquially known as bulli. Adrià has plans for an El Bulli themed museum and visitor centre, which will tell the story of the history of Gastronomy and be called El Bulli 1846. ‘This reflects the 1,846 El Bulli dishes we have catalogued and the year that Auguste Escoffier, the most important chef in history was born,’ Adrià told the newspaper. Meanwhile two other projects will be created: Bulipedia an online encyclopedia of gastronomy, and El Bulli DNA, which will document his research and development experiments into food. An exhibition, El Bulli: Ferran Adrià and the Art of Food, runs from 5 July-29 September at Somerset House, London, and takes a retrospective look at Adrià and the restaurant which made him famous.
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P&TLuxembourg, Marktführer im Bereich Post- und Telekommunikationsdienste in Luxemburg, ändert seinen Namen und seine visuelle Identität. Bereits seit 2010 ist das Unternehmen dabei, seine Festnetz-und Mobilfunkdienste zusammenzuführen.
The public broadcasting system in the Netherlands has always been organised in a unusual way with several broadcasters, both private foundations and state-controlled entities, providing programmes for its many channels. These days, the system is controlled by the umbrella organisation Nederlandse Publieke Omroep (NPO). As public broadcasting has faced increasing competition and economic troubles, there has been a move merge several of these organisation and create a more unified identity, slowly moving to a system more like the rest of Europe.
As part of this process, the NPO announced earlier this year that the various channels would have their names changed to include the NPO brand. While this is yet to happen, last week the NPO introduced a new logo as it launched a new website.
During the second half of this year, the rolling Presidency of the Council of the European Union will be hosted by Lithuania. It is the Baltic nation's first EU presidency. The logo to represent it was officially revealed on May 10. It was selected through a competition involving both the public and professional graphic designers. The idea for the logo came from someone named Simona Mykolaitytė and was then developed by graphic designer Kotryna Zilinskienė.
It features four blue circles, tied together to represent unity and agreement within the union. The garland features the colours of the Lithuanian flag, symbolising its responsibility to unify Europe during its presidency.
The freaky Dark Side of the Moon-style design looks like something a Bond villain would use – but it does sum up the surveillance program pretty neatly
Ziggo is the largest cable TV company in the Netherlands. Last year, it ventured into the streaming music business by launching a service called Ziggo Muziek. Dutch creative agency Cape Rock created a visual identity for the brand built around a frequency bar that extends from the Ziggo logo. (The service itself doesn't have a dedicated logo per se.)
These frequency bars are used in several different ways. One video sequence can be adapted to include different artists. It also appears in the opening for a weekly top 20 chart of popular music videos.
In April 2011, Larry Page took the reins as Google’s CEO. He didn’t waste any time getting down to business. On his very first day on the job, Page launched an incredibly ambitious effort to redesign the company’s main products, including search, maps, and mail. He wanted them to be beautiful--Google had never been known for its visual polish--but he also wanted them to be cohesive, more like a true software suite than a jumble of disparate digital tools. In the years since, Google’s products have improved leaps and bounds, aesthetically speaking, largely while working within the same shared design language. Here’s how they’re doing it. The rare glimpse into the company’s design process comes in the form of two documents--"Visual Assets guidelines"--freshly shared on Behance. Compiled over the last 18 months by senior graphic designer Roger Oddone and art director Christopher Bettig, along with designers Alex Griendling, Jefferson Cheng, Yan Yan, and Zachary Gibson, the guidelines focus on iconography, covering both broader principles and pixel-level details as they relate to both app icons and UI elements. The aim, an introductory blurb notes, is to set down the "solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high-quality work that helps strengthen Google’s identity."
When Hurricane Sandy hit New York last October, the city’s 14 miles of beaches took the brunt of the storm, with boardwalk structures destroyed and millions of tons of sand displaced. Following an extraordinary effort by the Mayor’s Office, the NYC Department of Parks and Recreation, and the NYC Department of Design and Construction, the city’s eight public swimming beaches were reopened on Memorial Day, only seven months after being devastated by the storm. As part of the restoration, Pentagram’s Paula Scher has created a program of signage and environmental graphics that welcome New Yorkers back to their beaches. Pentagram has worked on the project in collaboration with a team of architects and designers that includes McLaren Engineering Group, Garrison Architects, Sage and Coombe Architects, LTL Architects and Mathews Nielsen Landscape Architects. (...) The identity uses different fonts, Founders Grotesk and Maple, and a color system that uses bright blue and yellow in place of the green of Parks. (No one wants to see green at the beach.) (...) Project Team: Paula Scher, partner-in-charge and designer; Courtney Gooch, Rafael Medina and Lingxiao Tan, designers.
Op dinsdag 4 juni 2013 presenteren citymarketingorganisatie Eindhoven365 en gemeente Eindhoven het nieuwe merk Eindhoven. Eén merk voor citymarketing en de gemeentelijke huisstijl. Voor bezoeker en bewoner, regionaal, nationaal en internationaal. Deze nieuwe identiteit laat zien dat Eindhoven barst van de energie. In vele opzichten; zakelijk, recreatief en maatschappelijk. Alle inspanningen om de stad te positioneren als een hotspot van technologie, design en kennis gaan voortaan onder één vlag en mentaliteit. Eindhoven barst van de energie en laat dat zien
Het nieuwe beeldmerk staat symbool voor de energie van de stad Eindhoven. Peter Kentie, Citymarketeer Eindhoven365, legt uit: “Die energie ontstond in de 19e eeuw met de bedrijvigheid rondom de Dommel en later in de successen van onder andere Philips en DAF. Ook tegenwoordig barst Eindhoven van de vele technologische en creatieve ontwikkelingen.” Volgens Kentie is dit de energie waarmee Eindhoven op allerlei vlakken een strategische toekomst tegemoet gaat. Met als doel een nog sterkere economie en een prettige, levendige stad.
Bekijk hier het filmpje http://www.youtube.com/watch?v=EPfUunUZs6M&feature=youtu.be
Lille is a city in French Flanders in the northernmost part of France, bordering Belgium. The actual city has a population of 228,000 inhabitants, making it the tenth-largest city in France, but it is the centre of the fourth-largest metropolitan area in France with about a million inhabitants. Last week, the city unveiled a new logo, created by Graphèmes, which is based in Lille.
The old logo was reportedly designed in the mid-80s. The new logo was developed with plenty of community input, and employs a playful red iteration of the city name while making the fleur-de-lis symbol much smaller.
To complete the other part of the equation on the unveiling of the 21st Century Fox logo earlier this month, the other half of the split News Corp has now introduced its new logo — no design credit given. As a refresher: “News Corporation is splitting into two separate businesses. The first, to remain named News Corporation will handle all the publishing properties — newspapers and magazines — like The Wall Street Journal and The New York Post, with the former’s managing editor, Robert Thompson, as CEO. The second, to be renamed 21st Century Fox will handle the entertainment properties — cable and television channels, filmed entertainment, and direct satellite broadcasting businesses — including the FOX network, 20th Century FOX, FX, among dozens of other channels with Rupert Murdoch as CEO.” While the 21st Century logo didn’t replace anything and was a new expression, this new News Corp logo does replace the old one.
Policja has been the been the name used by the Polish police force since the fall of communism. Last Friday, it unveiled a new visual identity. It was created by Mamastudio, who took part in a competition.
The new logo features a stylised version of the eight-pronged star that serves as Policja's emblem. It scales better and can be used in more varied settings than than its predecessor.
AS Roma today, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of the most beloved brands in football...
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Voor meer info, zie;
http://www.sparholding.nl/media/beeldbank/
http://www.ydretail.com/#clients-and-cases
Extra;
Alfred Dekker is op 1 maart begonnen als communicatiemanager bij Spar.
Zie;
http://www.distrifood.nl/Formules/Algemeen/2011/3/Nieuwe-communicatiemanager-bij-Spar-DIS139282W/