The Flemish government wants the Flemish higher education institutions in Brussels to join forces with Quartier Latin, the leading provider of housing for Flemish students in this city.
The name is Br(ik. It refers to ‘Brussels... and me’. Br(ikken is also a verb that stands for the connecting, pro-active mentality of the organization. And the name is in line with the core values of the organization: authenticity, personality and real time. The organization has two major roles. The promotional role in which it takes in prospective students into the power of the university city of Brussels. (...)
Agency: Total Identity