Design studio Apropos has created a new sub-brand for Clarks shoes called Clarks Plus*. The new Clarks Plus* logo will be used to highlight new technology developed by the footwear manufacturer to increase comfort around the 'ball of the foot'..
"Plus* is a product technical feature that will appear across categories and collections, rather than a stand-alone range in itself," explains Apropos' Gareth Wild.
The new Plus* logo exists in four different iterations, the difference between each being found in the asterisk to the right of the all lowercase logotype. Each of the different versions is used depending on the category of shoe, whether it's for women, for men, for kids or a sport shoe. The asterisks also appear in pattern form too.