Futurebrand has created a new identity for American Airlines, the US carrier’s first major update in more than 40 years.
The new designs feature a redeveloped livery and logo design, and replace the previous identity, which was developed by Massimo Vignelli in 1967.
Virasb Vahidi, AA’s chief commercial officer, says, ‘Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American. (...)
The new identity is set to roll out across AA’s fleet, including the newly delivered flagship Boeing 777-300ER planes – featuring cabin interiors by James Park Associates – which are set to take flight at the end of the month.
The rebrand comes in the wake of a turbulent period for AA, with the airline filing for bankruptcy protection in 2011, and rumours of a potential merger with other carriers. (...)