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Futurebrand rebrands American Airlines | News | Design Week

Futurebrand rebrands American Airlines | News | Design Week | Corporate Identity | Scoop.it
Futurebrand has created a new identity for American Airlines, the US carrier’s first major update in more than 40 years.

 

The new designs feature a redeveloped livery and logo design, and replace the previous identity, which was developed by Massimo Vignelli in 1967.

Virasb Vahidi, AA’s chief commercial officer, says, ‘Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American. (...)

 

The new identity is set to roll out across AA’s fleet, including the newly delivered flagship Boeing 777-300ER planes – featuring cabin interiors by James Park Associates – which are set to take flight at the end of the month.

 

(...)

 

The rebrand comes in the wake of a turbulent period for AA, with the airline filing for bankruptcy protection in 2011, and rumours of a potential merger with other carriers. (...)

Niels Biersteker's insight:

See additional info `"American Airlines Rebrand: Critiques Mix With Calls for Better Service";

http://www.brandchannel.com/home/post/2013/01/17/American-Airlines-New-Logo-Livery-011713.aspx

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How the KLM logo evolved over the years

How the KLM logo evolved over the years | Corporate Identity | Scoop.it
We reached a turning point in the autumn of 1961, when we launched a new KLM logo that has gone almost unchanged to this day.
Niels Biersteker's insight:

Via @KLM

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Vrouwen geven het liefst aan dieren en kinderen, mannen aan natuur en kerk

Vrouwen geven het liefst aan dieren en kinderen, mannen aan natuur en kerk | Corporate Identity | Scoop.it
PostNL onderzocht donateurswensen: transparante directiesalarissen; geen informatie per post maar een digitale nieuwsbrief.PostNL onderzocht donateurswensen: transparante directiesalarissen; geen informatie per post maar een digitale nieuwsbrief.
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The Case Against Paying Designers By The Hour: the value mirror approach

The Case Against Paying Designers By The Hour: the value mirror approach | Corporate Identity | Scoop.it
Creativity doesn't start when you punch a clock. Here's a better way to charge for design work.

 

Someone, somewhere, at some time decided that the value of design directly correlates to the time spent solving a client’s problem. Today, most design firms use an hourly rate to determine creative services. Although clients may agree to a retainer, fixed fee, or equity swap, nearly all of the 30 firms I surveyed for this story first estimate their fees based on some hourly formula.

But anyone who works in a creative field knows that creativity isn’t something that starts when you punch a clock. How many times have you had a great idea in the shower? While stuck in traffic? While watching a football game? When a brilliant idea "strikes like lightning" is it less valuable? If a powerful concept evolves over months of intense effort, does that make it more valuable? Is the hourly model, then, really the best way to determine the value of design and branding services?

 

(...)

 

In my experience, that gap in understanding can readily be solved by estimating the value for a design program in the client’s own terms, based on values that reflect the client’s particular business or industry. This "value mirror" approach offers a client-centric model that works at any scale. The magic in this pricing model is that it’s built from the client’s point of view, based on his or her own definition of value.

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Spain’s Real Madrid drops cross from logo to appease Gulf sponsors

Spain’s Real Madrid drops cross from logo to appease Gulf sponsors | Corporate Identity | Scoop.it

The official Real Madrid club crest, left, and the modified image appearing in the U.A.E., right.

 

panish soccer heavyweight Real Madrid dropped the Christian crossaffixed at the top of its  official crest after signing a lucrative sponsorship deal with the National Bank of Abu Dhabi. At an unveiling ceremony in the Gulf emirate earlier this week, the club's president, Florentino Perez, revealed a new credit card sponsored by the bank, which doubles as a Real Madrid club membership card. On the card, the club's iconic "Los Blancos" badge is missing the cross atop its royal crown.

 

Its absence is seen as a gesture to placate Muslim fans in the region, according to Spanish sports daily Marca. Outside the U.A.E., the club crest has not been altered.

(...)

Niels Biersteker's insight:

Similar cases;

 

FC Barcelona and ‘Quatar Foundation’ (2012)

http://www.nytimes.com/2011/09/28/sports/soccer/28iht-soccer28.html?_r=0


Inter Milan football strip 'offends Muslims' (2007)

http://www.telegraph.co.uk/news/worldnews/1572354/Inter-Milan-football-strip-offends-Muslims.html


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The Bendy, Bold Logo for Cornell's New NYC Tech Campus | WIRED

The Bendy, Bold Logo for Cornell's New NYC Tech Campus | WIRED | Corporate Identity | Scoop.it

Designing a clear and impactful visual identity for one school is hard enough; and if that school happens to have two other institutions folded into it? Yeah, good luck with that logo. Cornell Tech is the engineering and technology-focused graduate school of Cornell University, but it’s not just that. It’s also a partner to Israel’s Technion University, and if you ask many of the faculty and students, they’ll tell you it’s a partner to New York City, too. That’s a lot of people to please.

 

So when Cornell Tech tapped Sullivan, a New York City design firm, to develop a visual identity system, the team of designers had a couple complex challenges in front of it. Clearly, there was the appeasing of multiple stakeholders, but almost more perplexing than that was the fact that at the time Sullivan began working with Cornell Tech, the school hadn’t even taught its first class. “When we started working with them, they hadn’t started putting the meat on the bone yet,” says Nicole Ferry, executive director of strategy at Sullivan. “So some of it was to facilitate those conversations about, what is this going to look like a year from now, five years from now?”

Niels Biersteker's insight:

The analogy with NYC downtown grid seems far-fetched in my opinion.

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Brands Think Like Customers, But Do They Feel Like Them?

Brands Think Like Customers, But Do They Feel Like Them? | Corporate Identity | Scoop.it
There’s a lot of talk today around engaging with customers, but how many brands make an attempt to really 'feel' like their customers?
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Revolutionary Lab Counsyl is making genetic testing affordable

Revolutionary Lab Counsyl is making genetic testing affordable | Corporate Identity | Scoop.it

The automated employees at this mechanical lab in South San Francisco are the clicking, whirring heart of Counsyl, a startup designed to make lifesaving genetic sequencing as commonplace as cholesterol tests. That means finding more efficient, and more affordable, ways of hunting down the telltale markers in DNA that indicate a patient's risk of passing along certain diseases to a child, or of developing specific cancers herself. But it also means transforming the impenetrable and customer-averse field of medical diagnostics into something it's never been--an inviting online experience. Robots are key to Counsyl's strategy. Just as important, though, and maybe more revolutionary, is its user experience. Innovation, in genetic testing, can be as simple as treating your patients like humans.

 

That Counsyl's tests are presented as actual ­products--which you can choose to buy (with your doctor's approval) rather than be instructed to undergo, is a radical departure for diagnostics. Even more radical is Counsyl's online cost calculator. Each of the screenings costs about $1,000 (roughly 70% less than what competing companies charge).

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New Identity Vistaprint | Design: Keith Manning

Vistaprint made a name for itself literally giving away its flagship product – business cards. Using a strictly direct response approach, Vistaprint created the category and dominated it, reaching $1B in 2012. But while the company enjoyed high scores on brand awareness, they knew that in order to command a larger part of the offline market, they would have to shift the business model. So Vistaprint moved from its transactional roots to a more customer centric model, necessitating a complete repositioning of the company. 

Vistaprint took a good hard look at things like transparency, pricing models, manufacturing, design studio, and customer service. Then, it invested in the necessary resources to start shifting both the reality and the perception.

 

Heading into 2014, with Creative Directors Dave Ball and Karen Bedard, we led the monumental task of translating our brand strategy into a new identity for Vistaprint – logo, voice, visual language, the whole shebang. Our goal? To give this brand the soul it has long been searching for. 

 

Niels Biersteker's insight:

Today i received the Vistaprint newsletter (NL) and by surprise found that the logo had changed. I couldn't find a review online so guess this must be quite a recent change...

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Airbnb's New Logo Looks Awfully Familiar

Airbnb's New Logo Looks Awfully Familiar | Corporate Identity | Scoop.it
Airbnb's new brand resembles the logos of several other companies. Looks like someone forgot to do a Google Image Search.
Niels Biersteker's insight:

The main critique is about a lack of research......

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From Louboutin to Baked Beans: When Brands Trademark Colors

From Louboutin to Baked Beans: When Brands Trademark Colors | Corporate Identity | Scoop.it
You may remember that last year Cadbury was blocked by rival Nestlé in its attempt to trademark the distinctive purple it had been using for its chocolates for more than 100 years (now defined as Pantone 2685C). Now it's Woolworth's turn to be the spoiler, via its objections that have led to the rejection of oil giant BP's twelve-year attempt to trademark the use of Pantone 348C, the green it employs for much of its branding. In this case the decision was made by the Australian intellectual property authorities, in contrast to BP's earlier victories in England and Europe.
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Carice MK1: elektrische cabrio van eigen bodem

Carice MK1: elektrische cabrio van eigen bodem | Corporate Identity | Scoop.it
Nederland is weer een automerk rijker. De naam is Carice en de bouwer heeft z'n eerste model gepresenteerd. Het gaat om een zeer lichte, volledig elektrische tweezitscabriolet.
Niels Biersteker's insight:

Niet helemaal akkoord met het embleem, maar de auto...wow...

 

Corporate website;

http://caricecars.com/

 

For English readers;

http://www.worldcarfans.com/114061876926/carice-mk1-is-a-350-kg-plastic-bodied-electric-porsche

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Nieuwe huisstijl Den Haag onthuld | Bureau: Ontwerpwerk

Nieuwe huisstijl Den Haag onthuld | Bureau: Ontwerpwerk | Corporate Identity | Scoop.it
Op donderdag 5 juni is de nieuwe huisstijl van de gemeente Den Haag geïntroduceerd. Burgemeester Jozias van Aartsen en wethouder Rabin Baldewsingh presenteerden de huisstijl én bijbehorend logo met de onthulling van een nieuw gevelbord voor het stadhuis.
Niels Biersteker's insight:

Prachtig idee om de wijken te gebruiken in de huisstijl (facetten). Ook fijn dat er goede (haagse) letters zijn gekozen. Alleen het logo (stadswapen) is naar mijn smaak wel 'erg' modern ontworpen.

 

Zie ook;

http://www.ontwerpwerk.com/node/746

 

In november 2013 was al bekend dat Den Haag de ‘Haagsuh rèigah’ zou vervangen;

http://www.communicatieonline.nl/nieuws/den-haag-kiest-voor-middeleeuws-logo

 

Het oude logo (de reiger) was in 1989 ontworpen door Bart de Haas (BRS Premsela Vonk);

http://hansstol.totaldesign.nl/nl/denhaag.html

 

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Customize Your Own Glitch Art Sweater

Customize Your Own Glitch Art Sweater | Corporate Identity | Scoop.it

English designers Knyttan make customizable, high-quality sweaters and scarves with a twist. Their knits are woven with bold, glitch art-inspired designs, which customers can mess around with to whatever extent they please. Blow up the pattern, drag it around, change the thickness of lines, flip the colors—you get to play designer.

 

Knyttan's products run from about $100 for their cheapest scarf to $250 for a sweater, and are fully customizable either online or at their brick and mortar shop in London.

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Terugkijken: Tegenlicht over de deeleconomie

Terugkijken: Tegenlicht over de deeleconomie | Corporate Identity | Scoop.it

De 'deeleconomie': is dat een voor iedereen toegankelijke feel good-economie, of bestaat het vooral uit bedrijven die in hun jacht op winstmaximalisatie misbruik maken van de welwillendheid van naïeve burgers? De documentairemakers van Tegenlicht gingen op onderzoek uit.

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TMI Is The Future Of Branding

TMI Is The Future Of Branding | Corporate Identity | Scoop.it
"You cannot get away with bullshit anymore," says Landor chief strategy officer Thomas Ordahl. Enter TMI.
Niels Biersteker's insight:

FYI: TMI=TOO MUCH INFORMATION

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Meeliften met een bekend merk - EURIB

Meeliften met een bekend merk - EURIB | Corporate Identity | Scoop.it

Het valt niet mee om een nieuw merk succesvol in de markt te zetten. Vandaar dat startende merken zich bij hun introductie graag associëren met een bekend merk, vanuit de gedachte dat roem besmettelijk is. Zo’n co-branding met een gerenommeerd merk kan heel goed uitpakken. Een van de eerste succescases op dit gebied waren de keukenproducten van Philips – Alessi. Maar doet het gunstige uitstralingseffect van co-branding zich wel in alle omstandigheden voor?

Bij co-branding vindt associatie-overdracht plaats: de naamsbekendheid en positieve eigenschappen van het ene merk stralen af op het andere, en andersom. Over het algemeen wordt aangenomen dat zo’n partnerschap tussen een oud en een nieuw merk de nieuwkomer bevoordeelt, omdat deze kan ‘meeliften’ op de naam en faam van de ander. Anders gezegd: de nieuweling heeft nog weinig ‘inhoud’ van zichzelf, en is als het ware een onbeschreven blad dat klaar is om ‘beschreven’ te worden. Onderzoekers Cunha, Forehand en Angle zetten echter vraagtekens bij deze veronderstelling. Sterker nog, ze redeneren dat het netto-effect van co-branding op het onbekende merk niet per definitie gunstig hoeft te zijn. Het hangt volgens hen af van de timing van en manier waarop het samenwerkingsverband aan het publiek wordt gepresenteerd.

(.../)

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EURIB Top-100 Onmisbare Merken 2014 | EURIB

EURIB Top-100 Onmisbare Merken 2014 | EURIB | Corporate Identity | Scoop.it
Welke merken wil je absoluut niet missen? Zo luidt de centrale vraag die wij Nederlandse consumenten voor het zevende jaar op rij hebben voorgelegd. Op grond hiervan presenteren we de EURIB Top-100 Onmisbare Merken 2014.
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Design Bridge rebrands TNT | News | Design Week

Design Bridge rebrands TNT | News | Design Week | Corporate Identity | Scoop.it
TNT positioned as The People Network and cropped circle identity introduced to suggest movement and “perpetual motion”.
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Why it's (occasionally) okay to work for free | Branding

Why it's (occasionally) okay to work for free | Branding | Corporate Identity | Scoop.it
Pentagram partner Natasha Jen discusses the price of creativity, and why that may be nothing at all...

Since joining Pentagram as a partner, Natasha Jen's overheads have increased "by 20 times". One of the youngest partners at the global design firm – and the only partner in Pentagram's history to have started as an intern – Jen talked money ("Wake up people!") on the second day of Kyoorius Designyatra, India's three-day creativity conference held annually in Goa.

 

"Design is like a Rubik's Cube," she told the 1,500-strong audience. "You have to put a lot of time and effort into getting [the design] right. And on the other side you have time, project duration, staff overheads and fee. Those factors aren't necessarily proportional all the time," she admitted. "We're struggling with a disproportional distribution all the time."

 

So what if, she asked, there was no budget? How do you deal with overheads? Should you just say no? Or is it possible to turn pro-bono projects into creative opportunities?

We took five with Jen after her talk at Deisgnyatra 2014 to find out more about how she factors pro-bono work into her Pentagram practice, and how she made the leap from intern to partner at one of the world's most influential design firms…

 

Read more.....

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New visual identity for Louvre Abu Dhabi logo by Studio Philippe Apeloig

New  visual identity for Louvre Abu Dhabi logo by Studio Philippe Apeloig | Corporate Identity | Scoop.it

studio philippe apeloig have designed the visual identity for the new louvre abu dhabi (LAD) designed by architect jean nouvel. apeloig chose to symbolize the building’s spiritual dimension and recreate its very particular climate. the challenge was to evoke the mysterious whiteness and lightness of this exceptional space, including the region’s warm temperatures.

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New Logo and Identity for Monster.com by Siegel+Gale

New Logo and Identity for Monster.com by Siegel+Gale | Corporate Identity | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
Niels Biersteker's insight:

See also;

http://www.fastcodesign.com/3033061/whats-up-with-monsters-new-animated-flag-logo

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Carice Mk1 is a 350 kg plastic-bodied electric Porsche 356 lookalike from The Netherlands

Carice Mk1 is a 350 kg plastic-bodied electric Porsche 356 lookalike from The Netherlands | Corporate Identity | Scoop.it

Unknown Dutch automaker Carice Cars has introduced the limited edition Carice Mk1 electric vehicle.

 

Joining Spyker, Vencer and Donkervoort, Carice Cars is another specialty marque from The Netherlands and their first product is a limited-run electric vehicle called Carice Mk1. It draws its styling cues from the classic Porsche 356 and has a body manufactured entirely from plastic. Tipping the scales at less than 350 kg (771 lbs) including the battery pack, the Carice Mk1 will be offered in two states of tune: 15 kW (20 PS) and 40 kW (54 PS). There will also be a Junior Version (for 16-year-old drivers) with just 4 kW (5.4 PS).

 

The Carice Mk1 features a so-called "backbone chassis" with a central single thick bar running the entire length of the car which incorporates the battery pack and grants an ideal 50:50 weight distribution.

Only ten units will be made and each will carry a starting price of 26,620 EUR (including VAT) but don't expect to get a roof because there isn't one, only a tonneau cover. For more money clients will be able to opt for a range-extending small capacity gasoline engine and there's even a hydrogen-powered version available. Order books will open on June 21.

 

Source: caricecars.com via telegraaf.nl

Niels Biersteker's insight:

Not really crazy about the emblem, but the car itself, YES!!

 

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This month major rebrands (May 2014)

This month major rebrands (May 2014) | Corporate Identity | Scoop.it
Thursday, June 19, 2014

Here's the logo round-up for May 2014. This month saw some major rebrands, such as Brazil's postal service, Portugal's largest cable company and many others from around the world.

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Apple wil merkenrecht op 'blaadje' uit logo

Apple wil merkenrecht op 'blaadje' uit logo | Corporate Identity | Scoop.it
Apple wil het kenmerkende blaadje van zijn logo als apart merk registreren, maar is daar vooralsnog niet in geslaagd.
Niels Biersteker's insight:

Zie andere voorbeelden mbt merkenrecht;

www.chiever.nl/chiever-blog

 

Zie meer info weigeringsgronden vormkenmerken;

http://www.boek9.nl/boeken/ie-beginselen/7-merkenrecht/7-4-absolute-weigerings-of-nietigheidsgronden/7-4-1-tekens-die-geen-merk-kunnen-vormen/d-weigeringsgronden-vormmerken

 

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