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New identity for Saab

New identity for Saab | Corporate Identity | Scoop.it

Yesterday, NEVS (National Electric Vehicle Sweden) announced the “new” identity designed in collaboration with Stockholm Design Lab.

NEVS is now extending and further developing the Saab brand in passenger cars with a new visual identity. It is found

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Corporate Identity
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7 checks voor een goede online Corporate Identity

7 checks voor een goede online Corporate Identity | Corporate Identity | Scoop.it
Een corporate identity ziet er goed uit op papier, maar wordt in de praktijk meestal op een smartphone of flatscreen geconsumeerd. En op een scherm faalt een corporate identity vaak. De Digital Sanity Checklist geeft je 7 checks voor een goede online corporate identity.
Niels Biersteker's insight:

De BBC heeft een hele mooie online style guide, zie;

http://www.bbc.co.uk/gel

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London Fashion Startup KNYTTAN perfects 'mass customization' knitwear

London Fashion Startup KNYTTAN perfects 'mass customization' knitwear | Corporate Identity | Scoop.it

Here's how it works: Visit Knyttan's website, pick an article of clothing (the brand started with knitted scarves and sweaters), select the pattern and color combination you want, and use an online tool to tweak how it looks—you can adjust the pattern's placement, the line weights, and invert the colors if you please.

 

The digital file is sent to a computer-controlled Stoll knitting machine—the same equipment that's used by some of the largest clothing manufacturers around the world—and woven using 100% merino wool.

 

While "mass customization" has been a fashion-industry buzzphrase for a few years now, Knyttan has been able to address pain points that other companies haven't been able to conquer: lead time, the ease of using customization tools, and flexibility with production.

 

https://knyttan.com/product/jumper/

 

 

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GB v0.12 – Ganz Basic | GB v0.12 – Genuinely Basic - 2014 | work | Red Dot Award: Communication Design

GB v0.12 – Ganz Basic | GB v0.12 – Genuinely Basic - 2014 | work | Red Dot Award: Communication Design | Corporate Identity | Scoop.it
In order to differentiate itself from the competition, the DocCheck AG Annual Report, entitled “Ganz Basic” (Genuinely Basic), goes back to the digital roots of the company. The evolution of the “basis” revolution is showcased in a surprising way by the use of a clearly analogue version on continuous paper. Using ASCII fonts, the group presents its performance characteristics and portrays members of the board and employees as a valuable systems resource. The digital version consists of a contemp
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New identity for Art Directors Club Netherlands (ADCN) | Agency: KoeweidenPostma

Paul Postma and Jacques Koeweiden approached me to create an impactful animation that would reveal the new Identity design for ADCN. The general concept would show the old logo transforming into the new logo—the latter, which allowed for simplistic animation. The design was officially unveiled at Paradiso in Amsterdam on the night of the Award's show. Visit adcn.nl to see the award winners!

 

Credits:
Identity Design: Postma Koeweiden
Concept + Motion Design: Sander van Dijk
Music Design: Massive Music

Niels Biersteker's insight:

Nederlands;

 

De nieuwe naam sluit beter aan bij de huidige ambitie en scope van de ADCN – het maximaliseren van creativiteit in advertising en design in Nederland. De ADCN werkt hieraan met verschillende creatieve disciplines en staat open voor iedereen die wil bijdragen aan de nieuwe missie – het ontwikkelen van het beste creatieve collectief ter wereld.
 
ADCN Managing Director Dinesh Sonak: ‘Wij zijn een club voor de ontwikkeling en promotie van creative excellence, talent en craft. Ons domein blijft advertising en, nadrukkelijker, design. Om in het marketing- en communicatievak tot innovatieve oplossingen te komen moet je samenwerken met andere disciplines. Daarom gaan wij in Club ADCN bijvoorbeeld actiever aan de slag met marketing en brand managers om meer creatieve cultuur en creatief leiderschap te kweken. Wij willen het platform zijn voor creativiteit in Nederland. De nieuwe invulling van onze naam verenigt onze diverse leden en partners en verbindt onze roots met onze toekomst. Met behoud van het sterke ADCN merk.’
 
Postma en Koeweiden over het ontwerp: ‘Wij wilden het idee van de lamp en de initialen behouden, maar van een nieuwe betekenis voorzien. Het doel was om een iconisch logo te ontwerpen dat medium-onafhankelijk en flexibel toepasbaar is. De gouden top staat voor de zoektocht naar het beste creatieve werk.’
 
Source:

 

http://fonkonline.nl/bureau-nieuws/dit-is-de-nieuwe-look-van-adcn-(31247).html#sthash.d4G0nctA.dpuf

De nieuwe naam sluit beter aan bij de huidige ambitie en scope van de ADCN – het maximaliseren van creativiteit in advertising en design in Nederland. De ADCN werkt hieraan met verschillende creatieve disciplines en staat open voor iedereen die wil bijdragen aan de nieuwe missie – het ontwikkelen van het beste creatieve collectief ter wereld. ADCN Managing Director Dinesh Sonak: ‘Wij zijn een club voor de ontwikkeling en promotie van creative excellence, talent en craft. Ons domein blijft advertising en, nadrukkelijker, design. Om in het marketing- en communicatievak tot innovatieve oplossingen te komen moet je samenwerken met andere disciplines. Daarom gaan wij in Club ADCN bijvoorbeeld actiever aan de slag met marketing en brand managers om meer creatieve cultuur en creatief leiderschap te kweken. Wij willen het platform zijn voor creativiteit in Nederland. De nieuwe invulling van onze naam verenigt onze diverse leden en partners en verbindt onze roots met onze toekomst. Met behoud van het sterke ADCN merk.’ Postma en Koeweiden over het ontwerp: ‘Wij wilden het idee van de lamp en de initialen behouden, maar van een nieuwe betekenis voorzien. Het doel was om een iconisch logo te ontwerpen dat medium-onafhankelijk en flexibel toepasbaar is. De gouden top staat voor de zoektocht naar het beste creatieve werk.’- See more at: http://fonkonline.nl/bureau-nieuws/dit-is-de-nieuwe-look-van-adcn-(31247).html#sthash.d4G0nctA.dpuf
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Inside The Hip Redesign Of Holiday Inn Express by IDEO

Inside The Hip Redesign Of Holiday Inn Express by IDEO | Corporate Identity | Scoop.it
Ideo helps the budget hotel chain rethink everything from beds to mood lighting.
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De merkwaardigste rebrandingoperatie van dit jaar was die van Kalashnikov

De merkwaardigste rebrandingoperatie van dit jaar was die van Kalashnikov | Corporate Identity | Scoop.it
Het Kalashnikovconcern presenteerde begin december een nieuwe merkidentiteit en een nieuwe slogan. Het Kalashnikovconcern presenteerde begin december een nieuwe merkidentiteit en een nieuwe slogan.
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Customize Your Own Glitch Art Sweater

Customize Your Own Glitch Art Sweater | Corporate Identity | Scoop.it

English designers Knyttan make customizable, high-quality sweaters and scarves with a twist. Their knits are woven with bold, glitch art-inspired designs, which customers can mess around with to whatever extent they please. Blow up the pattern, drag it around, change the thickness of lines, flip the colors—you get to play designer.

 

Knyttan's products run from about $100 for their cheapest scarf to $250 for a sweater, and are fully customizable either online or at their brick and mortar shop in London.

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Terugkijken: Tegenlicht over de deeleconomie

Terugkijken: Tegenlicht over de deeleconomie | Corporate Identity | Scoop.it

De 'deeleconomie': is dat een voor iedereen toegankelijke feel good-economie, of bestaat het vooral uit bedrijven die in hun jacht op winstmaximalisatie misbruik maken van de welwillendheid van naïeve burgers? De documentairemakers van Tegenlicht gingen op onderzoek uit.

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TMI Is The Future Of Branding

TMI Is The Future Of Branding | Corporate Identity | Scoop.it
"You cannot get away with bullshit anymore," says Landor chief strategy officer Thomas Ordahl. Enter TMI.
Niels Biersteker's insight:

FYI: TMI=TOO MUCH INFORMATION

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Meeliften met een bekend merk - EURIB

Meeliften met een bekend merk - EURIB | Corporate Identity | Scoop.it

Het valt niet mee om een nieuw merk succesvol in de markt te zetten. Vandaar dat startende merken zich bij hun introductie graag associëren met een bekend merk, vanuit de gedachte dat roem besmettelijk is. Zo’n co-branding met een gerenommeerd merk kan heel goed uitpakken. Een van de eerste succescases op dit gebied waren de keukenproducten van Philips – Alessi. Maar doet het gunstige uitstralingseffect van co-branding zich wel in alle omstandigheden voor?

Bij co-branding vindt associatie-overdracht plaats: de naamsbekendheid en positieve eigenschappen van het ene merk stralen af op het andere, en andersom. Over het algemeen wordt aangenomen dat zo’n partnerschap tussen een oud en een nieuw merk de nieuwkomer bevoordeelt, omdat deze kan ‘meeliften’ op de naam en faam van de ander. Anders gezegd: de nieuweling heeft nog weinig ‘inhoud’ van zichzelf, en is als het ware een onbeschreven blad dat klaar is om ‘beschreven’ te worden. Onderzoekers Cunha, Forehand en Angle zetten echter vraagtekens bij deze veronderstelling. Sterker nog, ze redeneren dat het netto-effect van co-branding op het onbekende merk niet per definitie gunstig hoeft te zijn. Het hangt volgens hen af van de timing van en manier waarop het samenwerkingsverband aan het publiek wordt gepresenteerd.

(.../)

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EURIB Top-100 Onmisbare Merken 2014 | EURIB

EURIB Top-100 Onmisbare Merken 2014 | EURIB | Corporate Identity | Scoop.it
Welke merken wil je absoluut niet missen? Zo luidt de centrale vraag die wij Nederlandse consumenten voor het zevende jaar op rij hebben voorgelegd. Op grond hiervan presenteren we de EURIB Top-100 Onmisbare Merken 2014.
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Design Bridge rebrands TNT | News | Design Week

Design Bridge rebrands TNT | News | Design Week | Corporate Identity | Scoop.it
TNT positioned as The People Network and cropped circle identity introduced to suggest movement and “perpetual motion”.
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Why it's (occasionally) okay to work for free | Branding

Why it's (occasionally) okay to work for free | Branding | Corporate Identity | Scoop.it
Pentagram partner Natasha Jen discusses the price of creativity, and why that may be nothing at all...

Since joining Pentagram as a partner, Natasha Jen's overheads have increased "by 20 times". One of the youngest partners at the global design firm – and the only partner in Pentagram's history to have started as an intern – Jen talked money ("Wake up people!") on the second day of Kyoorius Designyatra, India's three-day creativity conference held annually in Goa.

 

"Design is like a Rubik's Cube," she told the 1,500-strong audience. "You have to put a lot of time and effort into getting [the design] right. And on the other side you have time, project duration, staff overheads and fee. Those factors aren't necessarily proportional all the time," she admitted. "We're struggling with a disproportional distribution all the time."

 

So what if, she asked, there was no budget? How do you deal with overheads? Should you just say no? Or is it possible to turn pro-bono projects into creative opportunities?

We took five with Jen after her talk at Deisgnyatra 2014 to find out more about how she factors pro-bono work into her Pentagram practice, and how she made the leap from intern to partner at one of the world's most influential design firms…

 

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Logitech to focus on design, starting with a brand new logo

Logitech to focus on design, starting with a brand new logo | Corporate Identity | Scoop.it
Logitech has decided that it's sick of their old, outdated brand, today launching a new look for the company that will supposedly place "design at the core" of its products, while building on its "hertiage as a technology company".
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Alitalia gets a makeover | Agency: Landor

Alitalia gets a makeover | Agency: Landor | Corporate Identity | Scoop.it

Italy's flag-carrier, Alitalia, has received a new brand identity courtesy of Landor. The new logotype has been given a more dynamic makeover, retaining the green, red and white colours of the Italian flag, and a more dominant 'A' has been introduced, described as "a bold statement of the heights the airline is striving to reach and its enviable experience in the field of aviation".

 

Inspired in part by Formula 1 racing cars, striations have been added to the red triangular interior of the Alitalia 'A', creating a pinstripe effect which is designed to reflect exclusivity, attention to detail and a strong focus on design.

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A Better Way to Map Brand Strategy

A Better Way to Map Brand Strategy | Corporate Identity | Scoop.it

Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Central brands, such as Coca-Cola in soft drinks and McDonald’s in fast food, are those that are most representative of their type. They’re the first ones to come to mind, and they serve as reference points for comparison. These brands shape category dynamics, including consumer preferences, pricing, and the pace and direction of innovation. Distinctive brands, such as Tesla in cars and Dos Equis in beer, stand out from the crowd and avoid direct competition with widely popular central brands.

 

(...)

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Why the Apple Watch cements a new lease of life for logo design

Why the Apple Watch cements a new lease of life for logo design | Corporate Identity | Scoop.it

The Apple Watch was officially unveiled yesterday (as was a super-thin 13.1mm new MacBook) and as ever the internet is awash with run-downs and reactions slobbering over the new products. For Wolff Olins design director Jan Eumann though, the imminent arrival of the new timepiece got him thinking about logo design, and in particular how app buttons have rehabilitated the logo. You can add your thoughts using the comment thread below…

For a long time Wolff Olins was about branding, not corporate identity, especially not corporate design. We practiced and preached that your brand is more than a logo, that there are more design elements that can define your visual language. That the logo is almost secondary.

Let me clarify, I’m not talking about strategy, content or experience here. We ALL know how utterly important all that stuff is. I’m just talking from a pure design point of view.

Long story short: The logo was key in the early days of corporate design and then we talked it away. We had every right to. The world was changing and more flexible design systems were needed and still are in many cases. But nowadays if we look at the Googles of the world, the Airbnbs, the Twitters — what do they all have in common? They are digital; they live on your desktop but also on your tablet, your phone, your glasses and your watch.

Niels Biersteker's insight:

Bluntly, Corporate Identity deals with the visual aspect and branding with it's personality (ideas in people's mind).

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5 Tips for Effective Online Brand Management

5 Tips for Effective Online Brand Management | Corporate Identity | Scoop.it
Use these 5 tips for online brand management to increase brand consistency, accelerate brand growth, and improve your online reputation.
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How the KLM logo evolved over the years

How the KLM logo evolved over the years | Corporate Identity | Scoop.it
We reached a turning point in the autumn of 1961, when we launched a new KLM logo that has gone almost unchanged to this day.
Niels Biersteker's insight:

Via @KLM

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Vrouwen geven het liefst aan dieren en kinderen, mannen aan natuur en kerk

Vrouwen geven het liefst aan dieren en kinderen, mannen aan natuur en kerk | Corporate Identity | Scoop.it
PostNL onderzocht donateurswensen: transparante directiesalarissen; geen informatie per post maar een digitale nieuwsbrief.PostNL onderzocht donateurswensen: transparante directiesalarissen; geen informatie per post maar een digitale nieuwsbrief.
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The Case Against Paying Designers By The Hour: the value mirror approach

The Case Against Paying Designers By The Hour: the value mirror approach | Corporate Identity | Scoop.it
Creativity doesn't start when you punch a clock. Here's a better way to charge for design work.

 

Someone, somewhere, at some time decided that the value of design directly correlates to the time spent solving a client’s problem. Today, most design firms use an hourly rate to determine creative services. Although clients may agree to a retainer, fixed fee, or equity swap, nearly all of the 30 firms I surveyed for this story first estimate their fees based on some hourly formula.

But anyone who works in a creative field knows that creativity isn’t something that starts when you punch a clock. How many times have you had a great idea in the shower? While stuck in traffic? While watching a football game? When a brilliant idea "strikes like lightning" is it less valuable? If a powerful concept evolves over months of intense effort, does that make it more valuable? Is the hourly model, then, really the best way to determine the value of design and branding services?

 

(...)

 

In my experience, that gap in understanding can readily be solved by estimating the value for a design program in the client’s own terms, based on values that reflect the client’s particular business or industry. This "value mirror" approach offers a client-centric model that works at any scale. The magic in this pricing model is that it’s built from the client’s point of view, based on his or her own definition of value.

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Spain’s Real Madrid drops cross from logo to appease Gulf sponsors

Spain’s Real Madrid drops cross from logo to appease Gulf sponsors | Corporate Identity | Scoop.it

The official Real Madrid club crest, left, and the modified image appearing in the U.A.E., right.

 

panish soccer heavyweight Real Madrid dropped the Christian crossaffixed at the top of its  official crest after signing a lucrative sponsorship deal with the National Bank of Abu Dhabi. At an unveiling ceremony in the Gulf emirate earlier this week, the club's president, Florentino Perez, revealed a new credit card sponsored by the bank, which doubles as a Real Madrid club membership card. On the card, the club's iconic "Los Blancos" badge is missing the cross atop its royal crown.

 

Its absence is seen as a gesture to placate Muslim fans in the region, according to Spanish sports daily Marca. Outside the U.A.E., the club crest has not been altered.

(...)

Niels Biersteker's insight:

Similar cases;

 

FC Barcelona and ‘Quatar Foundation’ (2012)

http://www.nytimes.com/2011/09/28/sports/soccer/28iht-soccer28.html?_r=0


Inter Milan football strip 'offends Muslims' (2007)

http://www.telegraph.co.uk/news/worldnews/1572354/Inter-Milan-football-strip-offends-Muslims.html


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The Bendy, Bold Logo for Cornell's New NYC Tech Campus | WIRED

The Bendy, Bold Logo for Cornell's New NYC Tech Campus | WIRED | Corporate Identity | Scoop.it

Designing a clear and impactful visual identity for one school is hard enough; and if that school happens to have two other institutions folded into it? Yeah, good luck with that logo. Cornell Tech is the engineering and technology-focused graduate school of Cornell University, but it’s not just that. It’s also a partner to Israel’s Technion University, and if you ask many of the faculty and students, they’ll tell you it’s a partner to New York City, too. That’s a lot of people to please.

 

So when Cornell Tech tapped Sullivan, a New York City design firm, to develop a visual identity system, the team of designers had a couple complex challenges in front of it. Clearly, there was the appeasing of multiple stakeholders, but almost more perplexing than that was the fact that at the time Sullivan began working with Cornell Tech, the school hadn’t even taught its first class. “When we started working with them, they hadn’t started putting the meat on the bone yet,” says Nicole Ferry, executive director of strategy at Sullivan. “So some of it was to facilitate those conversations about, what is this going to look like a year from now, five years from now?”

Niels Biersteker's insight:

The analogy with NYC downtown grid seems far-fetched in my opinion.

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Brands Think Like Customers, But Do They Feel Like Them?

Brands Think Like Customers, But Do They Feel Like Them? | Corporate Identity | Scoop.it
There’s a lot of talk today around engaging with customers, but how many brands make an attempt to really 'feel' like their customers?
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Revolutionary Lab Counsyl is making genetic testing affordable

Revolutionary Lab Counsyl is making genetic testing affordable | Corporate Identity | Scoop.it

The automated employees at this mechanical lab in South San Francisco are the clicking, whirring heart of Counsyl, a startup designed to make lifesaving genetic sequencing as commonplace as cholesterol tests. That means finding more efficient, and more affordable, ways of hunting down the telltale markers in DNA that indicate a patient's risk of passing along certain diseases to a child, or of developing specific cancers herself. But it also means transforming the impenetrable and customer-averse field of medical diagnostics into something it's never been--an inviting online experience. Robots are key to Counsyl's strategy. Just as important, though, and maybe more revolutionary, is its user experience. Innovation, in genetic testing, can be as simple as treating your patients like humans.

 

That Counsyl's tests are presented as actual ­products--which you can choose to buy (with your doctor's approval) rather than be instructed to undergo, is a radical departure for diagnostics. Even more radical is Counsyl's online cost calculator. Each of the screenings costs about $1,000 (roughly 70% less than what competing companies charge).

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