AS Roma today, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of the most beloved brands in football...
Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty. As creating brand loyalty is of vital importance to a brand, it seems highly important to know about the occupations of this particular group of people.
To enable strong brand communication on such a small spot, it seems wise to keep a few rules in mind. At CARTILS we have defined three golden rules to make your brand ‘AppReady’:
1. Define your visual brand essence
2. Create a K.I.S.S.able execution
3. Ensure consistent use
Gaston van de Laar is the Client Services Director at CARTILS, an international brand design agency with offices in Amsterdam and London.
Dutch consultancy Experimental Jetset has created a new identity for the Whitney Museum of American Art in New York, which is based around the concept of ‘a responsive W’.
The Whitney is set to move in 2015 to a new building, designed by architect Renzo Piano, and tasked Experimental Jetset with developing a new identity to replace the previous work mark, designed by Pentagram’s Abbott Miller.
Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announceda new schema that supports company logos.
The logo designation is part of the Organization markup within schema.org. Using it will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
Established in 1963 as Pinault — later Pinault-Printemps, later Pinault-Printemps-Redoute, most recently PPR, and completely renamed as Kering this past March — is one of the most comprehensive parent company of luxury brands, including Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, and Stella McCartney among others as well as sports brand Puma. Family-owned since its inception, Kering is present in more than 120 countries, it employs 33,000 people and generates 9.7 billion euros in revenue. The new name was created internally with help from Havas Lifestyle, who are also credited with designing the logo and identity while Dragon Rouge is credited with brand strategy and the signature.
About: (Est. 1958) “Budget Car Rental is one of the world’s best-known car rental brands with more than 3,000 locations in more than 120 countries. Budget is an industry leader in providing vehicle rental services to value-conscious travelers and also operates the second-largest truck rental business in the United States, through a network of more than 2,100 locations. Budget is owned by Avis Budget Group, Inc.”
Design by: N/A.
Ed.’s Notes: Not bad and it goes better with the redesigned logo of its parent company, Avis. An alternate lock-up with the road graphic on the side is below (or after the jump).
Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals ...
Red Bull Studios are a series of unique recording spaces that allow talented artists around the globe to be truly creative by providing free access to a network of state-of-the-art recording and production facilities. We were invited to create both the new official website that would act as a portal to the local studio sites and develop a distinctive new visual identity supported by clear guidelines for all design work keeping quality and clarity easily attainable.
We found inspiration from the ethos of the studios as a place to promote storytelling and excellence in music and used this to drive the creation of a tailored, content rich site featuring quality photography and adaptive design to develop a highly responsive and detailed experience on any device. We also made use of web technologies such as CSS3 animations and SVG rendering for icons and used Drupal for the CMS.
Both the visual identity and the website were designed to reflect the originality of the Red Bull Studios concept and as such, highlight the exclusive character of each city and each individual studio.
Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to the brand's love of all things nostalgic) and generally cleaned it up a bit.
Sanoma is a leading media group in Finland where it owns several newspapers, magazines and television networks. Over time its has expanded through acquisitions and is now active in Belgium, the Netherlands, the Nordic countries and several countries in Eastern Europe. Earlier this month it launched a new corporate identity under the tagline "Get the World". The identity was developed by Danish agency E-Types.
The logo can be presented as a puzzle where the six letters that make up the name are separated from each other. It comes with a re-imaged colour palette and a custom typeface called The Message (sanoma is Finnish for message).
The previous symbol was introduced in 1999 when the current conglomerate formed through a merger, initally named SanomaWSOY. The name was shortened in 2008, and the logo adapted accordingly.
The US operations of the Dutch financial group ING are about to be spun off into a separate company. As part of the that spin-off, it was announced last Thursday that ING U.S. would change its name to Voya Financial.
The name Voya was chosen through a regular naming process involving hundreds of names. It sounds a bit like the word "voyage", a the press release revealing the new name starts off by talking about how the company can help its costumers on a "voyage toward greater financial preparedness". As for the logo, its goodbye to the ING lion, but the signature orange color remains.
The new name and logo won't launch until the company has become independent, and that isn't scheduled to happen until next year. Interbrand reportedly aided in the name selection (awaiting confirmation that they were also behind the logo design).
Ferran Adrià, the man behind El Bulli, one of the most celebrated restaurants of all time, is looking for French Bulldog to star as the El Bulli brand character.
Although the restaurant closed in 2011, Adrià is looking to develop the brand through a number of new ventures, and has called for a new brand identity to front the projects, according to reports.
The chef, famed for molecular gastronomy, is looking for a French Bulldog to be the face of the brand and told the Guardian he will ‘hold casting sessions in New York, London, Madrid and Barcelona if necessary.’
The restaurant was named after the original owner’s French Bulldogs, a breed colloquially known as bulli.
Adrià has plans for an El Bulli themed museum and visitor centre, which will tell the story of the history of Gastronomy and be called El Bulli 1846.
‘This reflects the 1,846 El Bulli dishes we have catalogued and the year that Auguste Escoffier, the most important chef in history was born,’ Adrià told the newspaper.
Meanwhile two other projects will be created: Bulipedia an online encyclopedia of gastronomy, and El Bulli DNA, which will document his research and development experiments into food.
An exhibition, El Bulli: Ferran Adrià and the Art of Food, runs from 5 July-29 September at Somerset House, London, and takes a retrospective look at Adrià and the restaurant which made him famous.
Niels Biersteker's insight:
Looking for 'Bulli' on google images only results in the VW Microbus (Type 2) :-)
2013 BrandZ Top 100BrandZ Top 100 Rises 7 Percent With Growth Across Categories
In its 8th year, we are proud to present the BrandZ Top 100 Most Valuable Global Brands. Using data collected by Millward Brown on behalf of WPP and tapping into the proprietary valuation method of Millward Brown Optimor, we remain committed to helping you understand how brand building enhances the financial health of your company. Last year we saw negligible growth in value in the BrandZ Top 100, a cause for concern in the marketing community. We are pleased to report a respectable 7 percent increase this year, and in the 8 years we have been tracking brand value, the value of the BrandZ Strong Brands Portfolio has grown by an amazing 58 percent.
Established in 1067, Minsk is the capital and largest city of the Republic of Belarus with nearly 2 million people — about 20 percent of the population of the country. Today, as described by the Minsk City Executive Committee, Minsk is “a modern, dynamic city, the largest transport and logistics center, a cultural and scientific center of the country” with high education standards, positive diversity, clean and green (as in parks and stuff), and mostly as a city on the rise. “Minsk,” however, share London- and Moscow-based agency INSTID, who have been working with the city on its new identity since August 2012, “lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own.” Commissioned by the city’s tourist information agency, INSTID’s task was to “help improve international recognition of Minsk to help it attract foreign investment, visitors, and talent” and “help residents feel proud of Minsk and develop a unique city culture based on their distinct character, and create a powerful platform for city’s future development.” The new identity will begin to be implemented this summer.
Pearlfisher has developed a new creative strategy and iconic brand identity for Winsor & Newton as part of a global relaunch for the brand. With a legacy of science and art, the Winsor & Newton brand is positioned as 'the world's finest artists' materials' and is the pinnacle of the ColArt brand portfolio.
Do Good Logos Need to Actually, You Know, Look Good? The Atlantic First published in 1997, the go-to guide for logo makers and their clients has undergone a handsome revision, featuring a staggering 500 new marks, for publication next month.
Publishing behemoth Condé Nast, owner of Vogue, recently launched its very own fashion school in London, the Condé Nast College of Fashion & Design.
In line with its stylish, high fashion visual identity, the college has teamed up with London-based graphic design studio to create a stripped back but striking branding that echoes Vogue’s signature logotype.
The American multinational hygiene products company Procter & Gamble long held on to one of the world's oldest logos still in use. Originated in the 19th century as a star painted on boxes of candles, it was eventually developed into a complicated wood print emblem of a man in the moon overlooking thirteen stars. This lasted with only minor changes until 1991, when it was finally replaced by a P&G lettermark.
Late last year, the company introduced a new look, created by Landor Associates that came with a new version of the corporate logo. Taking inspiration from company heritage, it moves the existing lettermark into a blue circle with a crescent shape. Procter & Gamble has started increasingly facing consumers as one company, and the new identity system is a part of that effort.
On March 25, the designers at each of Ideo’s 10 international offices put their other projects aside and spent the day thinking about Ideo. The aim was to brainstorm a new identity system--the second time it’s been overhauled since the firm was founded in 1991--and the ideas, which can be viewed on a Tumblr dedicated to the project, took many forms. There were experimental business cards and animated GIFs, handmade crafts and polished mini-movies. One designer envisioned a "biannual cosmic event," in which an "optical obelisk" would project a massive Ideo logo on a nearby building on the days of the vernal and autumnal equinox.
All of the proposals have something to do with Ideo--they reflect its outlook, its ethos, its employees, or its services--but at the same time, they’re all reaching towards something greater, too. And that was the point. The brief the designers received that morning didn’t just ask them to come up with a new identity system for Ideo. It asked them to come up with a new way of thinking about corporate identity altogether.