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Graphic Design Criticism as a Spectator Sport: Observatory: Design Observer

Graphic Design Criticism as a Spectator Sport: Observatory: Design Observer | Corporate Identity | Scoop.it
Michael Bierut on logo redesign outrages, what they mean, and why we should demand more.
Niels Biersteker's insight:

How to convince the client that your design is perfect;

http://www.smashingmagazine.com/2010/10/06/how-to-convince-the-client-that-your-design-is-perfect/

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Corporate Identity
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Brands Think Like Customers, But Do They Feel Like Them?

Brands Think Like Customers, But Do They Feel Like Them? | Corporate Identity | Scoop.it
There’s a lot of talk today around engaging with customers, but how many brands make an attempt to really 'feel' like their customers?
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Revolutionary Lab Counsyl is making genetic testing affordable

Revolutionary Lab Counsyl is making genetic testing affordable | Corporate Identity | Scoop.it

The automated employees at this mechanical lab in South San Francisco are the clicking, whirring heart of Counsyl, a startup designed to make lifesaving genetic sequencing as commonplace as cholesterol tests. That means finding more efficient, and more affordable, ways of hunting down the telltale markers in DNA that indicate a patient's risk of passing along certain diseases to a child, or of developing specific cancers herself. But it also means transforming the impenetrable and customer-averse field of medical diagnostics into something it's never been--an inviting online experience. Robots are key to Counsyl's strategy. Just as important, though, and maybe more revolutionary, is its user experience. Innovation, in genetic testing, can be as simple as treating your patients like humans.

 

That Counsyl's tests are presented as actual ­products--which you can choose to buy (with your doctor's approval) rather than be instructed to undergo, is a radical departure for diagnostics. Even more radical is Counsyl's online cost calculator. Each of the screenings costs about $1,000 (roughly 70% less than what competing companies charge).

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New Identity Vistaprint | Design: Keith Manning

Vistaprint made a name for itself literally giving away its flagship product – business cards. Using a strictly direct response approach, Vistaprint created the category and dominated it, reaching $1B in 2012. But while the company enjoyed high scores on brand awareness, they knew that in order to command a larger part of the offline market, they would have to shift the business model. So Vistaprint moved from its transactional roots to a more customer centric model, necessitating a complete repositioning of the company. 

Vistaprint took a good hard look at things like transparency, pricing models, manufacturing, design studio, and customer service. Then, it invested in the necessary resources to start shifting both the reality and the perception.

 

Heading into 2014, with Creative Directors Dave Ball and Karen Bedard, we led the monumental task of translating our brand strategy into a new identity for Vistaprint – logo, voice, visual language, the whole shebang. Our goal? To give this brand the soul it has long been searching for. 

 

Niels Biersteker's insight:

Today i received the Vistaprint newsletter (NL) and by surprise found that the logo had changed. I couldn't find a review online so guess this must be quite a recent change...

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Airbnb's New Logo Looks Awfully Familiar

Airbnb's New Logo Looks Awfully Familiar | Corporate Identity | Scoop.it
Airbnb's new brand resembles the logos of several other companies. Looks like someone forgot to do a Google Image Search.
Niels Biersteker's insight:

The main critique is about a lack of research......

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From Louboutin to Baked Beans: When Brands Trademark Colors

From Louboutin to Baked Beans: When Brands Trademark Colors | Corporate Identity | Scoop.it
You may remember that last year Cadbury was blocked by rival Nestlé in its attempt to trademark the distinctive purple it had been using for its chocolates for more than 100 years (now defined as Pantone 2685C). Now it's Woolworth's turn to be the spoiler, via its objections that have led to the rejection of oil giant BP's twelve-year attempt to trademark the use of Pantone 348C, the green it employs for much of its branding. In this case the decision was made by the Australian intellectual property authorities, in contrast to BP's earlier victories in England and Europe.
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Carice MK1: elektrische cabrio van eigen bodem

Carice MK1: elektrische cabrio van eigen bodem | Corporate Identity | Scoop.it
Nederland is weer een automerk rijker. De naam is Carice en de bouwer heeft z'n eerste model gepresenteerd. Het gaat om een zeer lichte, volledig elektrische tweezitscabriolet.
Niels Biersteker's insight:

Niet helemaal akkoord met het embleem, maar de auto...wow...

 

Corporate website;

http://caricecars.com/

 

For English readers;

http://www.worldcarfans.com/114061876926/carice-mk1-is-a-350-kg-plastic-bodied-electric-porsche

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Nieuwe huisstijl Den Haag onthuld | Bureau: Ontwerpwerk

Nieuwe huisstijl Den Haag onthuld | Bureau: Ontwerpwerk | Corporate Identity | Scoop.it
Op donderdag 5 juni is de nieuwe huisstijl van de gemeente Den Haag geïntroduceerd. Burgemeester Jozias van Aartsen en wethouder Rabin Baldewsingh presenteerden de huisstijl én bijbehorend logo met de onthulling van een nieuw gevelbord voor het stadhuis.
Niels Biersteker's insight:

Prachtig idee om de wijken te gebruiken in de huisstijl (facetten). Ook fijn dat er goede (haagse) letters zijn gekozen. Alleen het logo (stadswapen) is naar mijn smaak wel 'erg' modern ontworpen.

 

Zie ook;

http://www.ontwerpwerk.com/node/746

 

In november 2013 was al bekend dat Den Haag de ‘Haagsuh rèigah’ zou vervangen;

http://www.communicatieonline.nl/nieuws/den-haag-kiest-voor-middeleeuws-logo

 

Het oude logo (de reiger) was in 1989 ontworpen door Bart de Haas (BRS Premsela Vonk);

http://hansstol.totaldesign.nl/nl/denhaag.html

 

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#DesignHangout: Brand Identity in the Digital Era - YouTube

Our Head of Brand Communication Design, Thomas Marzano and Patrick Stal, Managing Director of Interbrand Amsterdam talked about Brand identity in the digital...
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Google Changed Its Logo This Weekend and You Didn't Even Notice

Google Changed Its Logo This Weekend and You Didn't Even Notice | Corporate Identity | Scoop.it
If you were browsing the internet at all this past weekend, there's a good chance you came across Google's ubiquitous logo at some point during your travels. What you didn't notice, however, is the fact that Google adjusted the letters in its logo ever so slightly—and it actually makes a pretty huge difference.
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Design copying becomes criminal offence (United Kingdom)

Design copying becomes criminal offence (United Kingdom) | Corporate Identity | Scoop.it
The Intellectual Property Act is passing into law today, meaning that deliberate copying of registered designs will become a criminal offence in the UK.

 

The Government says this new legislation ‘will deter those who knowingly copy UK registered designs and will provide greater protection for our hugely important design sector’.

 

Accidental copying of design, however, will not be criminalised.

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PayPal Unveils New Logo & Branding Identity

PayPal Unveils New Logo & Branding Identity | Corporate Identity | Scoop.it
Having worked to strengthen its core products while pushing out new ones for the past year, e-commerce giant PayPal has just unveiled a new...
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Design Bridge rebrands TNT | News | Design Week

Design Bridge rebrands TNT | News | Design Week | Corporate Identity | Scoop.it
TNT positioned as The People Network and cropped circle identity introduced to suggest movement and “perpetual motion”.
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Why it's (occasionally) okay to work for free | Branding

Why it's (occasionally) okay to work for free | Branding | Corporate Identity | Scoop.it
Pentagram partner Natasha Jen discusses the price of creativity, and why that may be nothing at all...

Since joining Pentagram as a partner, Natasha Jen's overheads have increased "by 20 times". One of the youngest partners at the global design firm – and the only partner in Pentagram's history to have started as an intern – Jen talked money ("Wake up people!") on the second day of Kyoorius Designyatra, India's three-day creativity conference held annually in Goa.

 

"Design is like a Rubik's Cube," she told the 1,500-strong audience. "You have to put a lot of time and effort into getting [the design] right. And on the other side you have time, project duration, staff overheads and fee. Those factors aren't necessarily proportional all the time," she admitted. "We're struggling with a disproportional distribution all the time."

 

So what if, she asked, there was no budget? How do you deal with overheads? Should you just say no? Or is it possible to turn pro-bono projects into creative opportunities?

We took five with Jen after her talk at Deisgnyatra 2014 to find out more about how she factors pro-bono work into her Pentagram practice, and how she made the leap from intern to partner at one of the world's most influential design firms…

 

Read more.....

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New visual identity for Louvre Abu Dhabi logo by Studio Philippe Apeloig

New  visual identity for Louvre Abu Dhabi logo by Studio Philippe Apeloig | Corporate Identity | Scoop.it

studio philippe apeloig have designed the visual identity for the new louvre abu dhabi (LAD) designed by architect jean nouvel. apeloig chose to symbolize the building’s spiritual dimension and recreate its very particular climate. the challenge was to evoke the mysterious whiteness and lightness of this exceptional space, including the region’s warm temperatures.

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New Logo and Identity for Monster.com by Siegel+Gale

New Logo and Identity for Monster.com by Siegel+Gale | Corporate Identity | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
Niels Biersteker's insight:

See also;

http://www.fastcodesign.com/3033061/whats-up-with-monsters-new-animated-flag-logo

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Carice Mk1 is a 350 kg plastic-bodied electric Porsche 356 lookalike from The Netherlands

Carice Mk1 is a 350 kg plastic-bodied electric Porsche 356 lookalike from The Netherlands | Corporate Identity | Scoop.it

Unknown Dutch automaker Carice Cars has introduced the limited edition Carice Mk1 electric vehicle.

 

Joining Spyker, Vencer and Donkervoort, Carice Cars is another specialty marque from The Netherlands and their first product is a limited-run electric vehicle called Carice Mk1. It draws its styling cues from the classic Porsche 356 and has a body manufactured entirely from plastic. Tipping the scales at less than 350 kg (771 lbs) including the battery pack, the Carice Mk1 will be offered in two states of tune: 15 kW (20 PS) and 40 kW (54 PS). There will also be a Junior Version (for 16-year-old drivers) with just 4 kW (5.4 PS).

 

The Carice Mk1 features a so-called "backbone chassis" with a central single thick bar running the entire length of the car which incorporates the battery pack and grants an ideal 50:50 weight distribution.

Only ten units will be made and each will carry a starting price of 26,620 EUR (including VAT) but don't expect to get a roof because there isn't one, only a tonneau cover. For more money clients will be able to opt for a range-extending small capacity gasoline engine and there's even a hydrogen-powered version available. Order books will open on June 21.

 

Source: caricecars.com via telegraaf.nl

Niels Biersteker's insight:

Not really crazy about the emblem, but the car itself, YES!!

 

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This month major rebrands (May 2014)

This month major rebrands (May 2014) | Corporate Identity | Scoop.it
Thursday, June 19, 2014

Here's the logo round-up for May 2014. This month saw some major rebrands, such as Brazil's postal service, Portugal's largest cable company and many others from around the world.

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Apple wil merkenrecht op 'blaadje' uit logo

Apple wil merkenrecht op 'blaadje' uit logo | Corporate Identity | Scoop.it
Apple wil het kenmerkende blaadje van zijn logo als apart merk registreren, maar is daar vooralsnog niet in geslaagd.
Niels Biersteker's insight:

Zie andere voorbeelden mbt merkenrecht;

www.chiever.nl/chiever-blog

 

Zie meer info weigeringsgronden vormkenmerken;

http://www.boek9.nl/boeken/ie-beginselen/7-merkenrecht/7-4-absolute-weigerings-of-nietigheidsgronden/7-4-1-tekens-die-geen-merk-kunnen-vormen/d-weigeringsgronden-vormmerken

 

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Nieuw: Radio 538 visual radio

Nieuw: Radio 538 visual radio | Corporate Identity | Scoop.it

Nieuw: Radio 538 visual radio. Een nieuwe en interactieve manier van meekijken via de 538 webcam, app en TV 538. Zo zie en hoor je de studio, commercials en videoclips bij de gedraaide nummers.

O.a. Evers Staat Op, Ruuddewild.nl en De Avondploeg zie en hoor je live met Radio 538 visual radio.

 

Kijk hier live mee!

http://www.538.nl/live/

Niels Biersteker's insight:

Met de lancering van visual radio wordt ook het nieuwe logo en de nieuwe vormgeving van Radio 538 gecommuniceerd.

 

De 538Groep bestaat uit twee radiostations, twee tv-stations, diverse digitale radiokanalen, een eventbureau en een concept productiestudio: het nummer één radiostation van Nederland ‘Radio 538’, hét jongerenradiostation ‘SLAM!FM’, de muziek tv-zenders ‘TV 538’ en ‘SLAM!TV’, achttien verschillende digitale radiokanalen, eventbureau ‘538Events’ en productiestudio ‘538Concepts’. Wekelijks stemmen gemiddeld vijf miljoen luisteraars af op de radiostations en maandelijks ruim drie miljoen kijkers op de tv-kanalen. De 538Groep is marktleider in vrijwel elke doelgroep.

 

(Bron: http://www.nederlandsmedianieuws.nl/Media-Nieuws/visual-radio-volgende-digitale-stap-voor-radio-538.html)

 

 

Extra verdieping: VISUAL TRANSFER

 

Het idee achter Visual Transfer is dat “opgeslagen beelden door akoestische signalen in de herinnering teruggeroepen kunnen worden”. Lees verder (Adformatie, 2012);

 

http://www.adformatie.nl/opinie/bericht/de-wederopstanding-van-de-visual-transfer

 

 

 

 

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Persinnovatie - Authenticiteitscheck voor foto's

Persinnovatie - Authenticiteitscheck voor foto's | Corporate Identity | Scoop.it
Authenticiteitscheck voor foto's, Tools die de journalistiek vernieuwen: Izitru. Uit het enorme aanbod van tools en apps die online beschikbaar zijn, filteren we de producten waar de journalistiek iets aan heeft. Tools die de journalistiek innoveren of het journalisten simpelweg makkelijker maken. Vandaag: Izitru.

 

http://www.izitru.com/

Niels Biersteker's insight:

Ook handig voor research herkomst foto's (Reverse Image Search);

https://www.tineye.com/

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Are you ready to license your brand?

Are you ready to license your brand? | Corporate Identity | Scoop.it

Designers Yasushi Kusume and Neil Gridley have helped lead design and brand management for the likes of Philips, Electrolux and Tesco. They are also the authors of Brand Romance, a guide to building a loved brand – we asked them to share their advice on the tricky issue of brand licensing.

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Creative Review - When two became one: Nokia and Microsoft's brand book

Creative Review - When two became one: Nokia and Microsoft's brand book | Corporate Identity | Scoop.it

Posted by Rachael Steven, 14 May 2014, 15:27

 

The Church of London has created a brand book for Microsoft and ex-Nokia employees to mark Microsoft's acquisition of Nokia's devices and services business. As well as some archive photography, it features an intricate embossed cover and original illustrations throughout...

The much talked-about deal was completed last month. The Church of London was asked to create a book outlining shared values and a vision for the future for the new Microsoft Devices Group, and has created a colourful publication that uses illustrations and icons instead of dull corpoate imagery.

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Jim Signorelli's curator insight, May 20, 8:04 AM

Great way to tell a brand's story!!

 

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New Visual Identity For The Jewish Museum

New Visual Identity For The Jewish Museum | Corporate Identity | Scoop.it

Renowned design studio Sagmeister & Walsh has unveiled a striking new visual identity for the Jewish Museum in New York City.

It features a geometric look based on the Star of David, and a black, white and blue color scheme that extends to communications materials, merchandise, stationery, and a revamped interactive website due to launch in May.

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