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New identity for Mount Sinai Hospital | USA | Agency: Siegel + Gale

New identity for Mount Sinai Hospital | USA | Agency: Siegel + Gale | Corporate Identity | Scoop.it
Established in 1852, the Mount Sinai Hospital is one of the most well-known hospitals in the United States, ranking continually as one of the top in U.S. News & World Report and countless other lists. Also one of the largest teaching hospitals, Mount Sinai saw nearly 60,000 inpatients and approximately 560,000 outpatient visits last year. Together with the Icahn School of Medicine at Mount Sinai, established in 1968 and one of the leading medical schools in the country, they form the Mount Sinai Medical Center. Last week, the Center introduced a new identity with a logo designed by Siegel+Gale and its implementation by Infinia Group.

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Rescooped by Niels Biersteker from Brand Marketing & Branding
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Microsoft retires Windows Live brand - The New York Times

Microsoft retires Windows Live brand - The New York Times | Corporate Identity | Scoop.it
Microsoft is leaving behind the once-ubiquitous, yet often confusing, Windows Live as a brand name, and renaming every product that currently features that two-word phrase.

Via Sylvain Leroux
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