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Apple To Trademark ‘Leaf’ In Logo?

Apple To Trademark ‘Leaf’ In Logo? | Corporate Identity | Scoop.it
In a new filing with the European Trademark Registry, Apple has applied for a trademark to its ‘leaf’ on its iconic logo.

According to The Register, Apple is only looking to protect the leaf portion of its logo, and not the entire logo itself.

If the application is approved, the trademark will cover “10 classes of products including computers, jewelry, educational material, footwear, film streaming services and paper packaging for audio tapes”.

Apple previously submitted a similar application in China, however, it is unclear if that trademark was approved.

http://www.theregister.co.uk/2012/12/10/apple_applies_to_trademark_the_leaf/
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Rescooped by Niels Biersteker from Brand Marketing & Branding
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Microsoft retires Windows Live brand - The New York Times

Microsoft retires Windows Live brand - The New York Times | Corporate Identity | Scoop.it
Microsoft is leaving behind the once-ubiquitous, yet often confusing, Windows Live as a brand name, and renaming every product that currently features that two-word phrase.

Via Sylvain Leroux
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